The document discusses crowdfunding as a new way to finance small and medium enterprises (SMEs). It provides a brief history of crowdfunding from early examples in the 1880s to the growth of crowdfunding platforms starting in 2006. The document outlines the main types of crowdfunding models including donations, rewards, debt, pre-sales, and equity. Crowdfunding is defined as "community funding" where investors are fans and ambassadors. The crowdfunding market size has grown significantly in recent years and is projected to continue growing. Crowdfunding provides benefits beyond just financing, such as enabling market research, marketing opportunities, and access to other forms of financing.

1. Crowdfunding
A new way of financing SMEs

2. Ronald Kleverlaan
CEO & Crowdfunding expert @ WEBclusive
co-founder and Vice chair European
Crowdfunding Network
Expert advisor European Commission
@kleverlaan
Crowdfunding consultancy
www.webclusive.com
Association European Crowdfunding Industry
www.europecrowdfunding.org

3. Agenda
History of crowdfunding
Crowdfunding = community funding
Different types of crowdfunding
Market size and growth opportunity
More then Money

4. Crowdfunding
Crowdfunding

5. “Lenten” concert Mozart -1784

6. Statue of Liberty - 1885

7. Statue of Liberty - 1885

8. Marillion - 1997

9. Start crowdfunding platforms - 2006

10. La Chèvre - started 2012

11. Funding Circle (UK) - $300 million

12. 5 million backers - $850 Million

13. Crowdfunding
=
Community Funding

14. Different types of Crowdfunding
Donations, rewards, pre-sales, debt, equity

15. Donations

16. Rewards

17. Debt

18. Pre-sales

19. Equity

20. Market size

21. Source: Massolution crowdfunding industry report 2012
$2,7 bn (81% growth) in 2012

22. >450 platforms

23. World Bank: Market potential $96 billion 2025

24. More then money
Market research, marketing and enables other financing

25. Market research
Check need for product or service in pre-sales campaign

26. Market research (case)
New online newspaper sold 18,000 subscriptions (1M euro)

27. Marketing
Investors help you to promote your company

28. Marketing (Case)
deal for 1 million led lights for Uganda

29. Access to other financing
$10 M pre-sales campaign + $15 M Venture Capital

30. Trends in crowdfunding

31. Civic crowdfunding
“Build your own city”

32. Real-estate crowdfunding
BD Bacatá: 3100 investors - $172 million

33. Clean energy projects
Windcentrale: 7000 investors - 8,5 million euro

34. Key Take-Aways
Big opportunity for funding of SMEs
Pre-sales, debt and equity
Crowdfunding = Community funding
Investors are fans/ambassadors
Helps attract other forms of financing
Bank loans, grants, angel investments & Venture Capital
More then Money
Market research & Marketing

35. Let’s talk crowdfunding!
Ronald Kleverlaan
@kleverlaan
+31 628 254 452
ronald@webclusive.com
Crowdfunding Consultancy - www.webclusive.com