adv 492 final

1. Blogging for Business Andy Kleist

3. A blog is a website categorized by regular individual entries or comments, description of events, or other material.

4. Why blog?

7. Word of Mouth will be extremely important early on, so make sure to spread news of your blogs existence to online groups of people who might be interested.

8. Linking and being linked by other similar websites (this relationship with other blogs is often built before your blog)

11. Once you have started a blog and have some traffic to your website, you may want to take it to the next level and purchase a domain.

12. Keep it simple, short, and easy to remember

15. The most important thing to do is update every few days no matter what!

17. Advertisements will likely be the biggest form of income, but consider merchandise and games/contests

19. Adwords, as used in class can increase site traffic by linking your site when someone searches for keywords you select.

20. Cost per click can get high, so use long-tail phrases for the most interested users

21. Adsense

22. This program adds related advertising to your website, compensating you for any clicks on links.

24. Site content and Advertisements work in this way, so it is important to keep them related.

25. The closer your site’s content is to its advertisements, the greater chance of clicks and eventual purchases for those advertisers.

27. These mods or addons can be as simple as RSS Feeds and Twitter updates, or they can be extremely detailed layout and graphics addons that may seem like a completely new program.

28. Our advantage is knowing what makes a good website.

32. Payment for advertising

33. Interactive display of marketable workplace skills

34. Accessible group of readers that you can try to sell to

35. Hordes of admiring fans

36. Experience for future web ventures

37. Thank you, and good luck blogging!