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Pr And The Media Establishing Experts

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Texas Wesleyan University
Texas Wesleyan University

The document discusses how experts fit into public relations and news reporting. It defines an expert as someone with specialized knowledge or skills in a particular subject. Experts can help generate news stories and provide authoritative information to journalists. Some key factors in establishing someone as an expert include their academic degrees, years of experience in their field, previous media exposure, and recommendations from other experts. The document also provides tips for preparing experts to interact with the media and examples of typical expert outreach from journalists.

Education
1 of 13
Public relations and the news: Establishing experts Kay Colley February 13, 2007 University of Houston - Downtown
Today’s learning objectives ,[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object],[object Object],[object Object]
What is an expert? ,[object Object],[object Object],[object Object],[object Object]
Establishing an expert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to find experts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing experts ,[object Object],[object Object]
Typical interaction with media ,[object Object],[object Object]
Today’s learning objectives ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]
What makes me an expert? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For further reference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Pr And The Media Establishing Experts

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