As a Shopify or Shopify Plus brand, you know all too well that the Cyber Weekend countdown is on. Now is the time to equip yourself with a sophisticated marketing platform to help you succeed this holiday season and beyond. You can’t afford to provide less than exceptional marketing experiences this year and higher-value customer relationships should be on your holiday wish list. Find out what you’ve been missing all this time. Enter: Klaviyo—the marketing platform built for ecommerce. Klaviyo helps you better segment and engage your audience through highly-targeted, behavior-based email, SMS, and web marketing. And with fast, one-click integrations, Klaviyo was designed for Shopify businesses. Fifty-one percent of all Shopify Plus brands, in particular, trust Klaviyo to increase their average order value, volume, and repeat purchase rate. Interested in discovering the secret to growth for brands like Chubbies, ColourPop, and Steve Madden? Join us as we explore the advantages Shopify and Klaviyo customers experience throughout the holiday season and long after.

1. Holiday Bundle:
How to Grow Faster
with Klaviyo & Shopify

2. Hello! I’m
presenting
© 2020 Klaviyo
Mitch Gruber
Klaviyo
Sales Manager

3. © 2020 Klaviyo
What is Klaviyo?
500 Employees Globally / 50,000 Customers / 82 Countries
Email
SMS
Segmentation
Onsite forms
Analytics

4. © 2020 Klaviyo
What is Klaviyo?
Only marketing platform that helps ecommerce businesses
on day 1 and scales as they grow

5. © 2020 Klaviyo
Housekeeping
Webinar recording
available
Additional content
available at klaviyo.com
Email
webinar-questions@klaviyo.com

6. Agenda
© 2020 Klaviyo
1. 2020 BFCM landscape
2. Why relationships matter
3. The Klaviyo and Shopify advantage
4. How to optimize your marketing ahead of the holidays
5. Q&A

7. © 2020 Klaviyo
1
2020 BFCM
Landscape

8. © 2020 Klaviyo
2020 will be the biggest year ever for ecommerce sales

9. © 2020 Klaviyo
$1,100,000,000,000
A drastic difference from the
$691.4 billion pre-pandemic projection.
This year, ecommerce sales could hit:

10. © 2020 Klaviyo
$51,100,000,000
Historically, Cyber Weekend has accounted for 4.72% of
ecommerce sales according to Adobe. Cyber Weekend 2020
could be bigger than Cyber Weekend 2021.
This year, Cyber Weekend sales could hit:

11. © 2020 Klaviyo
Klaviyo research shows that 90% of consumers are now
shopping online, which is up from 70%
at the start of the pandemic.
More people are shopping online
90%

12. © 2020 Klaviyo
Cyber Weekend sales are driven by consumers who
engaged with the brand prior to Q3 that same year
60%
Now’s the time to grow those relationships

13. © 2020 Klaviyo
2
Why
Relationships
Matter

14. © 2020 Klaviyo
Consumers are favoring brands that do more than just meet
a need — they connect on a personal level

15. © 2020 Klaviyo
Personal connections matter — and memorable
experiences build lasting relationships

16. © 2020 Klaviyo
What are these D2C brands doing differently?

17. © 2020 Klaviyo
They're taking ownership of their growth by controlling the
customer experience and the marketing channels they’re
delivered in.
We call this Owned Marketing.

18. © 2020 Klaviyo
Owned Marketing is facilitated by your brand’s
most valuable asset — your customer data

19. © 2020 Klaviyo
Every brand has 3 owned channels to
build the strongest relationships through

20. © 2020 Klaviyo
Owned Marketing is the part of the customer
experience that you fully control—driving
relationships & growth.

21. © 2020 Klaviyo
The cost to acquire rather
than retain a customer
5x

22. © 2020 Klaviyo
3
The Klaviyo and
Shopify
Advantage

23. © 2020 Klaviyo
51%
Of all Shopify Plus brands use Klaviyo to own their customer experiences

24. © 2020 Klaviyo
Of all Shopify Plus brands use Klaviyo to own their customer experiences
51%

25. © 2020 Klaviyo
We built the best Shopify integration on the market

26. © 2020 Klaviyo
Use Shopify Flow to pass
customer data across
platforms
Hundreds of Shopify
partners have pre-built
integrations with Klaviyo to
help you use that data
With Klaviyo, you can leverage data from all of your channels
to build relationships

27. © 2020 Klaviyo
● Pre-built
integrations
● CRM
● Activity history
● Segmentation
● Content designer
● Workflows and
automations
● Deliverability
● Revenue attribution
● Predictive analytics
We built the first marketing platform with customer data baked in

28. © 2020 Klaviyo
Data science that delivers real results
Expected
date of
next
order

29. © 2020 Klaviyo
4
Optimize Your
Marketing Ahead
of the Holidays

30. © 2020 Klaviyo
Grow your email list with dynamic signup forms
● Flyouts, popups, and embedded form types
● Profile, segment, URL, and location targeting
● Capture product preferences, birthdates,
styles, sizes, and more.

31. © 2020 Klaviyo
Personalize your ecommerce email automations
● Pre-built templates for core automations:
○ Abandoned cart
○ Customer win-back
○ Welcome series
○ Browse abandonment
○ Expected date of next purchase
○ Post-purchase
○ Birthday or anniversary
● Branch email flows to get even more personal
● Personalize based on customer lifetime value,
lifecycle stage, brand loyalty, and more.

32. © 2020 Klaviyo
Take advantage of your thank you email
1. Ask for a review
2. Show complementary items
3. Holiday offers

33. © 2020 Klaviyo
Send highly-targeted, behavior-based emails
● Create dynamic segments that update in real
time—no more Excel wizardry
● Target promotions more precisely with
behavior-based data, like:
○ Average order value
○ Purchase frequency
○ Browsing behavior
○ Product preferences
○ And more
● Have a one-on-one conversation with every
customer
● Improve email deliverability

34. © 2020 Klaviyo
Prioritize high-value segments

35. © 2020 Klaviyo
Define your brand’s core audience

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Higher return from email than brands that don’t
23x
Brands that personalize their marketing see

37. © 2020 Klaviyo
Meet your customers where they are with SMS
● Send dedicated campaigns to SMS subscribers
● Enhance marketing automations with SMS text
messages
● Build personal, multi-channel experiences and
manage it all from one platform

38. © 2020 Klaviyo
Welcome series with SMS

39. © 2020 Klaviyo
Increase ROAS by syncing segments to Facebook and Instagram
● Trigger Facebook and Instagram
advertisements based on customer segments
● Retarget cart and browse abandoners to
recover revenue
● Re-engage lapsed customers without hurting
email deliverability
● Target lookalikes of your VIP customers to
decrease acquisition costs

40. © 2020 Klaviyo
5
Moving to
Klaviyo

41. © 2020 Klaviyo
1. Integrate your Shopify or Shopify Plus
2. Integrate your existing ESP
3. Customize your email templates
4. Add a signup form to your website
5. Set up your email automations
Finish 2020 out strong

42. © 2020 Klaviyo
Integrate with a click of a button

43. © 2020 Klaviyo
Unlock pre-built email templates

44. © 2020 Klaviyo
Unlock pre-built automation templates

45. © 2020 Klaviyo
Unlock pre-built form templates

46. © 2020 Klaviyo
Average lift in revenue Klaviyo customers see
within the first 6 months
Measure revenue, not just clicks and opens
29%

47. © 2020 Klaviyo
Average ROI reported by Klaviyo customers
Measure revenue, not just clicks and opens
62X

48. © 2020 Klaviyo
Of email revenue comes from automation
Measure revenue, not just clicks and opens
35%

49. “Klaviyo really had the
personalization that Nuun was
looking for and could really help
us on segmentation and
personalization.”
Brien Kennedy, Director of ECommerce

51. “We switched to Klaviyo in October last year and
saw a 62% increase in sales during Q4. The
eCommerce segmenting is significantly better thank
our last email platform. We couldn’t be happier.”
Ryan Dougherty, Founder

52. Customers made $10.2 billion in revenue last year.
Join the movement at klaviyo.com

53. © 2020 Klaviyo
Questions?

54. Want to Learn More?
● Send us an email at sales@klaviyo.com
● Visit the website www.klaviyo.com

55. Klaviyo.com / @klaviyo
© 2020 Klaviyo