By Klas Rockberg

1. Klas Rockberg
Trends in Mobile Marketing

2. America & Mobile Devices
270 Million cell phones subscribed.
38% Says the phone is more important than wallet.
84 Billion texts are sent each month.
In 2014 half of all web browsing will be
done on mobile devices.

3. Types of Mobile Marketing
SMS
Ads in apps
Voice ad

4. Trends in Mobile Marketing
HTML 5 is changing mobile advertising:
1. Ads programmed with HTML5 saves time and money.
2. Cures the headache for ad agencies.
3. Ad engines more lightweight.
4. Design flexibility, no need for other downloads.

5. Trends in Mobile Marketing
Apple’s iAd - Integrate ads in apps.
Fun Stuff Boring Stuff
+ =
Mixed Stuff

6. Trends in Mobile Marketing
Augmented reality - Smartphone senses

7. Trends in Mobile Marketing
Geo fence - Virtual area triggered by you

8. Mobile Video
!
Quality
Battery Power
636
Must overcome
technical issues.
30% of Americas
population watch
video on cell phones.
WWW

9. Growth of Mobile Marketing
Mobile advertising will hit $3.5 billion in 2010…
… and about $24 billion in 2015. Yes, that’s a lot of money!
Mobile advertising is just 1.5% of what the total
global spending on advertising.

10. Conclusion
People are going to be exposed
to ads everywhere at anytime.

11. Sources
http://www.mobilemarketer.com/cms/news/advertising/4867.html
http://www.simplyzesty.com/mobile/trends-mobile-marketin/
http://techcrunch.com/2010/04/08/apple-announces-iad-mobile-advertising-platform/
http://adage.com/digitalnext/article?article_id=141596
http://mashable.com/2010/09/24/html5-mobile-advertising/
http://www.wdfm.com/marketing-viewpoints/noah-elkin-interview.php
http://www.imediaconnection.com/content/25602.asp
http://en.wikipedia.org/wiki/Mobile_advertising
http://www.slideshare.net/m2bradb/mobile-marketing-trends-2010-3135301
http://www.informationweek.com/news/internet/ebusiness/showArticle.jhtml?articleID=217701718
http://www.telecoms.com/23090/mobile-advertising-set-for-stellar-growth/