Retail Pizzahut

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This document discusses marketing strategies for retail growth. It emphasizes the importance of being consumer-centric by being where consumers are and tailoring the retail experience to them. Successful strategies also involve leveraging real estate, providing an experience beyond just products, focusing on execution and details, and adapting to changes in what consumers value in order to stay ahead of competition. The key is being responsive to consumers and providing value through relevance, excitement, quality and simplifying their lives.

Business Technologie

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This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.

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