social media; online communities; Forrester; social marketing

1. Social Driven Marketing on a Shrinking Budget
Karen Orton
Vice President of Enterprise Solutions
October 29, 2008

2. Lithium: Leader in Enterprise Social Media
We build, power, and manage
the largest, most successful, and most visible
customer communities in the world
Robust enterprise social media platform
Focus on engaging your customer advocates
We help from planning to launch to ongoing management
130+ Enterprise Customer Communities
A Decade of Experience

3. Lithium: World Class Customers and Communities

4. The New Reality
What are today’s marketing priorities?
How does social media help the cause?
How do I get started?

5. What are today’s marketing priorities?
 Work smart – leverage your greatest
asset: Your Customers
 Get them to help you:
 Sell others
 Help others
 Provide you with insight and ideas
 Build a foundation that will serve you
tomorrow

6. How Does Social Media
Help the Cause?

7. Sprint: Has Customers Buzzing
Higher Margin
Contribution
Reduced Spend on
Marketing thru Buzz

8. Sage Software: 15 Point Increase in NPS
Launched in January 2008

9. Fair Isaac: Scoring Big with Customers
Community members
purchase 25% more than
non-community
members

10. Barnes & Noble: Clubs & In-Post eCommerce
Connecting customers with
each other, authors and
driving commerce
Transaction enabled within
the community

11. How Do I Get Started?

12. How To Get Started
 Ask your customers
 Ideas – A great ice breaker
 Connect with blogs
 High on “safety meter”
 Start with a Forum
 Proven, customer-driven conversations

13. Lithium Ideas: Tap Your Customers for Ideas & Insight
Ability to generate ideas
from your customers and
prospects
Suggest, rate and track:
•Most Popular
•Highest Rated
•And more…

14. Lithium Blogs: Conversations Can Start Here
Convert blog posts to the forum to expand
the conversation, or forum threads to a blog

15. Lithium Forums: User Connections & Conversation
Forums simply work
Can be used in a
multitude of ways to
create lively and
functional
communities
Lithium’s forums are
easy for a newbie
Have special appeal
for the super-user,
your customer
advocate
Your customer advocates will
take ownership

16. 10 Years of Community Management Expertise
Lithium’s proven formula for success
• Strategy and Planning
Strategy • Launch Services
• Optimization Services
Measurement Launch
• Measurement: Metrics,
Reporting, and Advanced
Optimization Analytics

17. In tough times, work with a market leader
Let us guide you
And, help you achieve true business results

18. Thank You!
Karen Orton
karen.orton@lithium.com
We can help you.
Visit us in the Technology Expo
www.lithium.com