A general overview of Social Media and a focus on how to use LinkedIn to find your next job.

1. Using Social Media
to Find Your Next
Opportunity

2. Who Am I ?
@KathyKlingaman
http://www.linkedin.com/in/KathyKlingaman
http://www.google.com/profiles/KathyKlingaman
http://www.facebook.com/KathyKlingaman
Klingaman Creat!ve Business Brains with Creative Soul

3. What is SMMOC?
• Social Media Mastermind Orange County
• Facilitated discussion group with some of
the areas leading experts
• Opportunity to learn & share
• Takes online relationships offline
Klingaman Creat!ve Business Brains with Creative Soul

4. What is Social Media?
• Social media is a term used to describe the type of
media that is based on conversation and interaction
between people online. Where media means digital
words, sounds & pictures which are typically shared
via the internet and the value can be cultural, societal
or even financial.
• Social media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing techniques.
• A category of sites that is based on user
participation and user-generated content.
Klingaman Creat!ve Business Brains with Creative Soul

5. Social Media is...
• Highly Targeted
• Immediate (Real Time)
• Cost effective
• Viral
Klingaman Creat!ve Business Brains with Creative Soul

6. Social Marketing can
help you...
• Establish a powerful online reputation,
brand presence
• Create, build & develop relationships with
potential clients
• Be present & available where your target
audience is spending time online
Klingaman Creat!ve Business Brains with Creative Soul

7. Conversation
not
Broadcasting
Klingaman Creat!ve Business Brains with Creative Soul

8. Visibility =
Opportunity
Klingaman Creat!ve Business Brains with Creative Soul

9. He who fails to plan,
plans to fail.
– Proverb
Klingaman Creat!ve Business Brains with Creative Soul

10. Plot Your Course
• Goals
• Strategy
• Tactics
Klingaman Creat!ve Business Brains with Creative Soul

11. What is Branding?
Klingaman Creat!ve Business Brains with Creative Soul

12. Hub & Outposts
Online
Hub
Klingaman Creat!ve Business Brains with Creative Soul

13. Consistent branding
Twitter Facebook LinkedIn YouTube
Email simon@mainwaringcreative.com
Blog www.simonmainwaring.com/blog
Twitter @simonmainwaring
Facebook www.facebook.com/simonmainwaring
LinkedIn www.linkedin.com/in/simonmainwaring
YouTube www.youtube.com/user/mainwaringTV
Klingaman Creat!ve Business Brains with Creative Soul

14. Consistent branding
Klingaman Creat!ve Business Brains with Creative Soul

15. Klingaman Creat!ve Business Brains with Creative Soul

16. Your Blog
• Demonstrate your knowledge
• Establish yourself as an expert
• Centralized presence on the internet
Klingaman Creat!ve Business Brains with Creative Soul

17. Social Media for SEO
Start:
Sustainable
Quality content
stream of users
gets published
discover site
organically
Content
gets
Site gains editorial
authority shares
in the links
engines
Cycle of how
social supports SEO
Reputaion
is reinforced Site gains
as referential, subscribers
authoritative
brand for
the niche
Site receives
digital PR from niche Thriving community
as by-product supporting site
of community grows
Source: Adam Singer
The Future Buzz
Klingaman Creat!ve Business Brains with Creative Soul

18. LinkedIn
• Introductions
• Recommendations
• Answers
• Groups
• Applications
• Companies
Klingaman Creat!ve Business Brains with Creative Soul

19. LinkedIn Introductions
• Locate the profile of the person you would like
to be introduced to, then, in the upper right
corner select “Forward this Profile.”
•Send a message to a connection you have in
common (automatically launched) asking for
introduction, and copy yourself on the request.
•Communicate how you want to be introduced.
What is the purpose? What value do you bring
the the person you want to meet?
Klingaman Creat!ve Business Brains with Creative Soul

20. LinkedIn
Recommenations
• Make each request personal
• Don’t use the standard message, thank them
in advance
• Update them where you are and why you are
asking. List achievements you are proud of that
they can validate.
• After receiving the recommendation thank
them and offer to do the same for them
Klingaman Creat!ve Business Brains with Creative Soul

21. LinkedIn Answers
• LinkedIn gives those whose answers are
chosen as “best” the expert “Star”
• It is possible to find business on Answers
board
• Answers show your expertise to 40 million
users
Klingaman Creat!ve Business Brains with Creative Soul

22. LinkedIn Groups
• Collections of people with a common interest
who belong to a joint community
• Gives more opportunities to interact and
network with like-minded people
• Discussion boards - people active on
discussion boards are one step ahead of those
who are not
Klingaman Creat!ve Business Brains with Creative Soul

23. LinkedIn Applications
• Reading list by Amazon
• My Travel
• Twitter
• WordPress blog
• SlideShare or Portfolio Display
• Events, Polls and several others
Klingaman Creat!ve Business Brains with Creative Soul

24. Klingaman Creat!ve Business Brains with Creative Soul

25. Klingaman Creat!ve Business Brains with Creative Soul

26. Klingaman Creat!ve Business Brains with Creative Soul

27. LinkedIn Companies
• Search for a company by name
• Look at the New Hires
• See where the new hire came from
• That new hire may have created a vacancy
Klingaman Creat!ve Business Brains with Creative Soul

28. Klingaman Creat!ve Business Brains with Creative Soul

29. Klingaman Creat!ve Business Brains with Creative Soul

30. Thank You
– Kathy Klingaman