1. Rockville, MD February 18, 2009 This document is confidential and is intended solely for the use and information of the client to whom it is addressed. Discussion Document Innovation & Service Strategy Developing a service innovation pipeline

15. Selecting the right innovation model is critical to ensuring service development succeeds in your organization Filename/RPS Number Source: Wolcott and Lippitz. The Four Models of Corporate Entrepreneurship MIT Sloan Management Review, Vol. 49, No 1.

16. The model to select depends on your specific strategic goal… Filename/RPS Number Source: Wolcott and Lippitz. The Four Models of Corporate Entrepreneurship MIT Sloan Management Review, Vol. 49, No 1.

18. Service strategy helps focus your efforts on the market space Filename/RPS Number Could Play Can Play Can Lead Leader Could Play Can Play Can Compete Can Lead Could Play but Difficult Can Play Can Play Can Play Cannot Play Could Play but Difficult Could Play Could Play Low High Green Low High Clean Bissell Competitive Position in the Clean and Green Playing Field Industry Best Industry Avg Entry Level Entry Level Industry Avg Industry Best Market Space Service Portfolio Service Catalog Success Factors Customer Portfolio Undervalued Market Space Business Model New Business Pipeline Strategic Assets 1 & 3 - Based on ITIL v3 Service Strategy, The Stationary Office publishing, 2007 2 - Source: Based on Accenture research and analysis Analyzing the Market Space 1 2 3 Illustrative

23. Questions?

24. Appendix