1. Business Models
B-Web Models
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2. Defination
What is a Business
Model?
A system which defines
how a firm will build and
use its resources to offer
its customers superior
value profitably.
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3. Linkages, Components
Business model
Customer Value
Scope
Revenue sources
Connected Activities
Implementation
Capabilities
Internet
Performance
Environment
Five Forces
Industry Drivers
Industry Dynamics
Macro
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4. Key Questions
Under what business model
does my company operate?
How do we develop a model to
ensure success?
Which business models are
taking hold in my industry and
why?
Is my organisation capable of
adapting to the required
business model /business
model changes?
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5. Types of B-Webs Models
Agora
Aggregation
Value Chain
Alliance
Distributive Networks
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6. Agora
Agora
This model facilitates exchange between buyers and sellers.
Dynamic Pricing
Liquidity
Customers= Market Players
Market knowledge
Price Discovery
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7. Aggregation
Aggregation
This model allows a lead company to select, target, set prices and
ensure fulfilment of a range of services and products..
Buyers Sellers
Selection
Convenience Needs Matching
Optimisation
Buyer= Market Maker
Segmentation
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8. Value Chain
Value Chain
This model allows a lead company to structure and organise a network
to produce a highly integrated product to meet a customers need.
Process Integration
Customisation
Customer_Value Driver Product Design,
Innovation, SCM SCM
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9. Alliance
Alliance
This model allows for value integration without any control. Members
design goods, create knowledge and share experience in a virtual
space.
Innovation
Creativity
Collaboration
Community
Customer=contributor
Standards & Roles
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10. Distributive Network
Distributive Network
This model provides essential services to the other models by
allocating and delivering- information, objects, money and other
resources.
Allocation/Distribution
Facilitates exchange/delivery
Customer=Sender/Recipient Distribution
Network optimisation
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11. A Framework Approach
Self Organizing
Agora Alliance
Controlling
Distributive
Network
Value Chain
Aggregation
Hierarchical
Low Value Integration High
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12. Under what Business Model
Self Diagnosis
Reverse the value chain
Choose a focus
Execute flawlessly
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13. An Analytical Approach
Component Questions for all models Questions specific to Internet
business models
Customer value Is the company offering something What unique features of the
distinctive? internet allows you to offer
something distinctive? Can we
solve a specific problem
Scope To whic customers are we offering What is the sope of customers that
our value? the internet enables us to reach?
Does the net alter my
product/service mix.
Pricing How do we determine price? Does the internet make pricing
different?
Revenue Source Where do the mullah come from? Are revenue sources different?
What are the margins?
Connected Activities What set of activities do we have to How many new activities must be
perform to deliver value? perform? Can we perform existing
activities better?
Implementation Organizational structure, systems, What does the internet do?
people and environment.
Capabilities Capabilities and capabilities gaps. What new capabilities?
Sustainability How difficult for others to copy us? Sustainability- easier or more
How do we keep making money? difficult?
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