Online Marketing: Blogs, Webinars, and Podcasts

Getting Your Message Out Electronically: Blogs, Podcasts, and Webinars Presented by Kivi Leroux Miller 2008 National Smart Start Conference Greensboro, North Carolina

Nonprofits Are Already Online Whether You Know It or Not!

Who Else Is Online? Source: Pew Internet & American Life Project Tracking Surveys

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 91% Use a search engine (41% daily) 83% Research interests (29% daily) 71% Get news (37% daily) 36% Use Wikipedia (8% daily) 12% Download a podcast (1% daily) Getting Answers

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 66% Buy a product (6% daily) 53% Banking (21% daily) 18% Donate to charity (1% daily) Spending Money

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 32% Rate product, service or person (4% daily) 22% Post comments to website, blog or photo site (3% daily) Sharing Opinions

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 92% E-mail (60% daily) 48% Watch a video (15% daily) 35% Texting on a cell (11% daily) 16% Social networking sites (9% daily) Connecting & Conversing

. . . and Raising $$$ for You?

This is Web 2.0 Flickr: fuzzyjay Flickr: subramanyan

It’s Not Just for Big, National Orgs!

Slide borrowed from Beth Kanter -- Slideshare.net/kanter

[object Object],What Are You Waiting For? Get ready now – The ol’ folk will get new tools.

What You Get Out of It Flickr: shira golding

[object Object],[object Object],[object Object],Same Work; New Space Flickr: Sister72

Web 2.0 Makes This Easier Patron Participant Page Viewer Researching, reading, lurking Commenting, posting, subscribing, tagging, following Volunteering, donating, evangelizing But You Have to Let Go to Get the Best Results!

[object Object],[object Object],[object Object],Today’s Three Tools And then a strategy for how to put it all together . . . Cafepress.com

Blogging Show & Tell Nonprofit Blogs: Nonprofit Blog Exchange, Philanthropy Journal’s Give & Take, Alltop’s Nonprofit Page, and Early Childhood Education Examples Blogging Tools: Blogger or Wordpress.com – You’re blogging in minutes Widgets for Your Blog/Website: Flickr – Share Photos YouTube – Share Video Slideshare.net – Share PowerPoints http://del.icio.us/ecoscribe/nonprofit-blogs

[object Object],[object Object],[object Object],Benefits of Blogging Flickr: A Surroca

[object Object],[object Object],[object Object],Smart Start Blogging Niches Flickr: wiccked

[object Object],[object Object],[object Object],Tips for Blogging Success Flickr: Sister72 ThinkGeek.com

Webinars Show & Tell Webinar Tools: ReadyTalk, GotoWebinar Nonprofit Webinars: Nonprofit Technology Network http://del.icio.us/ecoscribe/webinars

[object Object],[object Object],[object Object],Benefits of Webinars Flickr: kitseeborg

[object Object],[object Object],[object Object],Smart Start Webinar Niches Flickr: old shoe woman

[object Object],[object Object],[object Object],Flickr: Jonl Tips for Successful Webinars

Podcasting Show & Tell Podcasting Tools: Audacity, Libsyn, Podcastalley.com Nonprofit Podcasts: iTunes searches http://del.icio.us/ecoscribe/nonprofit-podcasts

[object Object],[object Object],[object Object],[object Object],Benefits of Podcasting Flickr: OllyHart

[object Object],[object Object],[object Object],[object Object],Smart Start Podcast Niches Flickr: Zoomar Cafepress.com

[object Object],[object Object],[object Object],[object Object],Tips for Successful Podcasts Flickr: Zoomar

It’s All About Them, Not You!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10-Point Basic Website Check

[object Object],Flickr: fuzzyjay

[object Object],Flickr: brendio

[object Object],Flickr: emutree

[object Object],Flickr: hoyasmeg

Got Social Media Questions? http://beth.typepad.com

Will You Get on Board? Flickr: imageMD

Online Marketing: Blogs, Webinars, and Podcasts

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Online Marketing: Blogs, Webinars, and Podcasts

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