Kiva's (www.kiva.org) mission is to connect people through lending for the sake of alleviating poverty. Kiva wants to empower more entrepreneurs by increasing its lender base. To that end, we're kicking off an online marketing campaign and we need YOUR help! We've laid out how you can help Kiva in eight slides (not including the appendix which presents our research on the online advertising industry). Thanks from the Kiva Team!

1. Online Marketing Campaign—Kickoff

3. Executive Summary What is Kiva? Kiva's mission is to connect people through lending for the sake of alleviating poverty. Kiva is the world's first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs around the globe. If you haven’t already, check us out at www.kiva.org .

4. Executive Summary What is the goal of this presentation? Since 2007, over 470,000 people have loaned a little over $65 million to almost 160,000 entrepreneurs in 157 countries ! We’re proud of where we’ve all gotten together, but here at Kiva, we’re ready to grow our lender base through a dedicated online marketing effort. The following presentation includes a call to action to the Kiva Community to help kick off this online marketing campaign. Also we have been busy researching the online advertising industry – who the key players are, how the business model works, etc and wanted to share with you our findings. Please help Kiva get the word out!

6. I. Current Kiva.org Creative – Help!! 260 x 170 Block Banner 160 x 380 Tower Banner 120 x 60 Button 468 x 60 Banner The current portfolio isn’t appropriate for the scale of the campaign Kiva is trying to launch. Our goal to partner with premium ad networks and publishers requires high-quality creative.

8. II. Let’s Get to Know Each Other Here are some ad networks we’d love to be introduced to … (MSN) (AOL) (AOL) (YHOO)

9. II. Let’s Get to Know Each Other (cont.) … and here are some major website publishers.

12. US Internet Advertising – Definition of Ad Types Search/Text: Text ads that are displayed on the results page of a search query and that are related to the search terms. Also included are text ads that appear on a page based on the context of the content instead of a user-submitted keyword. Display: Visual ads that are placed on 3 rd party websites to drive traffic to an advertiser’s own website or increase product/brand awareness. Can be in a variety of formats including static display (banner ads), rich media (banner with animation/other interactivity) or video. Classifieds: Advertisements that list specific products or services, such as job ads and employment listings, real estate listings, automotive listings, auction-based listings (such as on eBay), and yellow pages entries. Internet advertising comes in all shapes and sizes – Kiva is looking to primarily expand its presence in display ads. Kiva is a Google Grants recipient, receiving free advertising through Google Adwords. Kiva hopes to build awareness and grow its lender base through an online campaign featuring high quality display ads.

16. Internet Advertising Value Chain – How a Dollar Flows Source: Banc of America Research and WPP Group. Analysis of the business model reinforces Kiva’s decision to target ad networks’ excess inventory.