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Planning and research.,[object Object],Kathy Pollock. ,[object Object]
Introduction. ,[object Object],For my A2 ALevel media course,  I made a film teaser trailer of a film ;that was of my own choice of genre and target audience.  For this, I had to make many preparations ;regarding research in my chosen genre through  analysis of film trailers,  and analysing their market campaigns, as like the film trailer I had to produce, I furthered this by producing  a market campaign to consort with the trailer, for a professional out look. ,[object Object],From gathering all my research i could then move on, planning the production of the film trailer.. This was all based upon the results and research I had gathered from my research and  planning i had previously gathered. ,[object Object],The production of the  film trailer was organised throughout the usage of production logs and group meetings between my group which consists of two other people. ,[object Object]
Primary research. ,[object Object],For my primary research my group and I had already chosen the target audience age range we were going to target our trailer and marketing campaign at. We all agreed that we were going to aim it at young adults aging between 16-20 year olds. Due to the fact that we are all of this age range, so therefore able to relate to the audiences needs and wants when producing something they will want to watch and be interested in. ,[object Object],But we had not chosen our genre of film, so we made an interview and gather participants of the age range to help us decide which genre to base our film upon. ,[object Object],We did this group interview with 20 young adults ten male and ten female. ,[object Object],We showed them clips of different genres ranging from comedy, horror, spoofs, actions and fantasy. And asked for there opinion of the best trailer and why they thought this.,[object Object],The five trailers we showed them were,[object Object],Comedy- The Hangover.,[object Object],Horror- The Final Destination.,[object Object],Spoofs- Scary movie.,[object Object],Action- the Bourne supremacy.,[object Object],Fantasy- twilight.,[object Object]
RESULTS. ,[object Object],The results we collected were as followed:,[object Object],When we shown the  5 different types of trailers, there was  a major interest in the final destination trailer. And the majority voted as it was the best trailer. ,[object Object]
ANALYSIS OF FILM TRAILERS AND MARKETING CAMPAIGNS.,[object Object]
Analysis of film trailers and marketing campaigns. ,[object Object],I have analysed many film trailers and their marketing campaigns, to try and research  what are the similarities within each horror/ thriller film, that makes it significant to the genre, and what make the film intriguing to the audience. Mainly within the film trailer itself. ,[object Object],I then furthered this then by analysing the marketing campaigns through the posters and the distribution it has to promote a brand new film. As I ‘m making a market campaign through  a  poster and a magazine front cover I have chose to focus open that type of distribution throughout the particular  film’s marketing campaign. ,[object Object],From doing all of this, is gives me a steady base, on how to approach my trailer and to try and follow the stereotypical conventions of a  horror  film, and to portray them into my own trailer and marketing campaign. Thus giving me a good start on  ideas, storyboards , scripts,  scene sets  and characters.,[object Object]
Sorority row. ,[object Object]
Sorority row.,[object Object],its your typical stereotypical college scene.  ,[object Object],Lighting gradually gets darker throughout the trailer, showing the seriousness of the murder, and the murderer returning. ,[object Object],A typical  hooded murderer, to create mystery.,[object Object],Cutting shots to show the different perspectives of the victims.,[object Object],A particular murder weapon. ,[object Object],Black silhouette of all the victims to show who is all going to be attacked, and how they were all involved.,[object Object],All the cuts in the shots, to show the fear within the victims.,[object Object],Dark colours representing dangers.,[object Object],Its a simple poster, gets  the point across,[object Object],The photographs, show the stereotypical girlie, friendship thing of taking photographs, but changes it with pictures of scared faces.,[object Object]
The final destination.,[object Object]
The final destination.,[object Object],Its following a plot similar to the plots from the other 3 final destination  films. ,[object Object],It is very exaggerated in every shot.,[object Object],Cutting shots to show there is going to be disaster. ,[object Object],The zoom out of the main characters  eye,  portrays that only he can she what has apparently just happened.,[object Object],‘Tick tock’ indegetic music shows that the victims are running from time. ,[object Object],Swapping shots from one thing to another shows how many people ‘death’ is trying to get.,[object Object],One major disaster ‘the explosion; gives the audience an idea of the disasters that is shown with in the film.,[object Object],Dismembered, broken face, gives the idea that we are going to see lots of gore and pain throughout the film .,[object Object],The blurred and dimmed font gives a spooky and supernatural feeling to the poster.,[object Object],It’s very simple therefore implying that the plot is simple.,[object Object],Dark colours, ,[object Object],Shadowing on ht eyes, making the picture look lifeless.,[object Object]
The orphan.,[object Object]
The orphan.,[object Object],Very dark atmosphere throughout.,[object Object],Starts off with a pathetic fallacy of snow, as the setting, child in orphanage, therefore stereotypically suspecting something is wrong with her.,[object Object],Close up shot, on her face after being insulted shows there is a hidden depth, along with the anger fit she has in the bathroom, shows the child is unstable.,[object Object],Pale face, shows apparent innocence, but her old clothing and the darkness in the colour determines an juxtaposition.,[object Object],The cutting scenes, yet again creates drama around the scenes where it is vital for the audience to see the main theory of the plot and what is wrong with the child.,[object Object],Having a child as the problem, gives the audience an uncomfortable feeling, as it counteracts all the stereotypical ideas  of children being innocent, this creating and unnerving sense for the audience.,[object Object],Having blues and greys as the colour scheme, shows that she is a dark character but yet she is secretive but not outright dangerous or dark,[object Object],Having the pig tails, shows the innocence of a child stereotypically.,[object Object],. ,[object Object]
The carriers,[object Object]
The carriers.,[object Object],In a deserted dessert. Creating space and insecurity for the audience as they cannot be protected by anything.,[object Object],‘she’s got it’ creates suspicion and mystery as we don’t know what she’s got.,[object Object],‘The rules’ makes us think, that there only the way they have to survive, so its serious.,[object Object],The music stopping  and the camera focusing upon the girl when she get sprayed with blood, initiates that there is something seriously wrong. But not yet saying what it is; is causing drama along with the girl getting thrown out of the car.,[object Object],But the whole point of the trailer is about the ‘carriers’ which isn’t mentioned until the very end of the trailer. This making the audience seeing the build up of the story line, catching the imagination, then telling the point of the story, makes them want to know, how bad the ‘carrier’s’ themselves are like, therefore making the story.,[object Object],Having dusty colours, gives the feeling of death, decay and dirt. ,[object Object],Having the girl based at the bottom of the page, looking up, gives the idea that she has arose as she id looking up, could be necessarily as one of the carriers or as not.,[object Object],Having the light shining on the side of the face, shows her human form, but having one side shadowed initiates that she perhaps now isn’t human.,[object Object]
AUDIENCE RESEARCH.,[object Object]
I asked 15 young adults to complete this questionnaire  to give me feedback  on generally what do young adults think  about horror/ thriller films, the positives and the negatives. ,[object Object],Questionnaire.,[object Object],Do you watch horror /thriller films?   Yes / no,[object Object],Do you like horror / thriller films?         Yes/no,[object Object],If you had a choice to watch between a comedy or a horror /thriller film which would you choose ? Comedy/ horror,[object Object],Do you prefer to watch an actually horror/ thriller film, or watch a spoof film? (such as scary movie) ,[object Object],            horror/ spoof,[object Object],5.     Have you seen any of these horror/ thriller  films? (tick more then one, if applicable),[object Object],            The final destination.,[object Object],            Drag me to hell.,[object Object],            Sorority row .,[object Object],            The exorcism of Emily Rose.,[object Object],            The amtyville horror .,[object Object],The Saw series.,[object Object],             The ring. ,[object Object],6. If you have seen any of these can you please tell me why you went to see them, what interested you about the film from the trailer? ,[object Object],        a.  ...........................................................................................................................................,[object Object],        b   ..........................................................................................................................................,[object Object],        c  ...........................................................................................................................................,[object Object],        d   ...........................................................................................................................................,[object Object],        e    ...........................................................................................................................................,[object Object],         f   ...........................................................................................................................................,[object Object],         g  ..............................................................................................................................................,[object Object]
I then did another group interview with ten people asking their opinions on these  four different horror/ thriller trailers.,[object Object],The omen.,[object Object],The orphan.,[object Object],Carriers.,[object Object],Paranormal Activity.,[object Object],I asked them to watch the trailers and give me both positives and negatives of the trailers. ,[object Object],Would they watch the film?,[object Object],Why wouldn’t they watch the film?,[object Object],What’s good about the trailer?,[object Object],What’s bad about the trailer?,[object Object],Furthermore I asked;,[object Object],Has anything in particular throughout the trailer stood out to them?,[object Object],Has the lightening made any impact upon the  initial impression  of the trailer?,[object Object],Can you understand the plot of the story straight away or is it ambiguous ?,[object Object],Does an ambiguous plot make a better trailer then a clear plot?,[object Object],Is the plot of the story interesting or not?,[object Object],Has the setting made an impact? ,[object Object]
results,[object Object],From my individual questionnaire these are my results.,[object Object],Do you watch horror  films?,[object Object],2. Do you like horror films?,[object Object],8 out of the 15 people that filled in the questionnaire said that they watched horror films.,[object Object],All 15 people said that they liked horror films. ,[object Object]
3. If you had  a choice between watching a comedy film or a horror film, would you rather watch  a comedy or a  horror?,[object Object],If you had the choice to watch a horror film or a spoof film (such as scary movie) which would you prefer to watch?,[object Object],8 out of the 15 people would prefer to watch a comedy instead  of  a horror film if they had the choice out of the two.,[object Object],The ten out of the 15 people we asked would prefer to watch a spoof movie instead of an actual horror movie.,[object Object]
We then asked  who had seen  any if these horror film ( tick more then one if necessary) ,[object Object],14 out of the 15 people have watched T he final destination,[object Object],3 out if 15 has watched Drag me to hell,[object Object],5 out of 15 has seen sorority row,[object Object],Everyone we asked has watched the exorcism of emily rose,[object Object],7 out of 15 people have seen the amytiville horrors,[object Object],13 out of the 15 we asked has watched either 1 or more of the saw series,[object Object],12 out of 15 have watched The Ring.,[object Object]
These were the general quotes to the last question.,[object Object],6. If you have seen any of these can you please tell me why you went to see them, what interested you about the film from the trailer? ,[object Object],The final destination :  to see the last film of the series. ,[object Object],                                          it s in 3D and i want to see how good the effects are. ,[object Object],                                           the plot looks good,[object Object],                                          the  films looks hardcore and exciting,[object Object],Sorority row :                 it looks like  the film scary movie,[object Object],                                          seems like it has a good plot ,[object Object],The orphan:                    it looked scary.,[object Object],                                          it looked really mysterious.,[object Object],                                          good  mature story line,[object Object],The carriers:                   it looks like something that could happen in the future, so it makes it interesting watch.   ,[object Object],                                          makes you curious to what happens to the characters.,[object Object],                                          you want to find out how the disease started.,[object Object]
The choice of genre we picked was horror/ thriller due to the fact that our audience research lead us to believe that our target audience which is young adults prefer to watch this genre more then any other genre. And we started on the idea that we would keep most of the conventions the same as this gave us a good idea  on producing a realistic horror and thriller. ,[object Object],Storyboard. ,[object Object],Main character sits in a physiatrist cell,[object Object],Character is seen leaving the psychiatric ward.,[object Object],Character spies on boyfriend and sees him with another woman.,[object Object],She is then seen in a bathroom ,[object Object],Then a close up of her looking psychotic. ,[object Object]
Locations and Actors.,[object Object],These are the locations for the trailer:,[object Object],The bathroom: this has been used to shoot the scenes, 				where the character looks into the mirror, to show her 				angry. We made this an over the shoulder shot reflecting to 				the mirror to show a hidden anger in her but because she 				has her back to us, this also shows that its meant to be 				hidden.,[object Object],the stair’s and pathway: this is used for when the victim is 				being chased but the murderer. We used this place as it was 				good for the different angles we could take this shot. ,[object Object],					grass areas, and bushes:  these are for the murder scenes 				and the scene coming up to the murder where the murderer 				stalks the victim. We use this grass area instead of others 				because it is enclosed by bushes, and the bushes outlook 				onto an open space, making it easy to shoot shots from the 				bushes, when the victim is being stalked.,[object Object],					 the cannon diamond theatre:  this is used as the ward that 				the main character comes out of. This is only used once and 				that is when she is seen leaving the ward.,[object Object]
Actors.,[object Object],We auditioned some applicants for the various roles:,[object Object],The main character.,[object Object],The victim.,[object Object],These are the applicants:,[object Object],This person was perfect for the part of the victim, she looked good in front of the camera and could act the naive scenes perfectly.,[object Object],This person had a dark look about her, with a mysterious aura,  furthermore she looks rugged and worn, so therefore fitting for the murderer part.,[object Object],This person didn’t look convincing as the boyfriend, he wasn’t strong  enough as an applicant.  ,[object Object],this person,  looked too weak to be the part of the main character but yet not nice enough to be the part of the victim and she didnt like the story line.,[object Object]
Initial layout for poster and magazine cover.,[object Object],This is the original idea for the movie poster. We wanted to keep the design simple, instead of something that is crowded, therefore making this an oxymoron for the actual trailer itself, as the plot is complicated. ,[object Object],We chose the colour scheme, black, white and red mainly for the reasoning of the dark colour of black, hinting the darkness of the trailer , the red signalling the danger of the main character. Also the white contrasts with the black and the red therefore emphasising the dark and dangerous colours.,[object Object],We centred the main character on the page as the whole plot revolves around her, therfeore signalising she is the main one and hardly no one else is involved,[object Object]
First draft of trailer.,[object Object],The first draft of the trailer, was more of a test for us, to try and be able to get the right angles and lighting for the main trailer. Furthermore  we had to find the places that were easy enough to film. We found that trying to do an over the shoulder shot looking  into a room through a small window difficult to do as the angle was hard to find without having to hide most of the head or trying to move the head out of the way so you can see through the window., at the male and female in the room, thus being the main reason of the plot.  Eventually we were able to incorporate movement to be able to be to see both the main character and the people in the room. ,[object Object],We used a lot of close up and long shots within this trailer as they were the easiest to do and easier to edit and be able to combine different shots together. Everything is this trailer is very straight and simple hardly edited as we decided, it was just a trial run to be able to figure out how to be able to get an effective shot.,[object Object],After doing all of this we were able to start using different angles for different scenes, we also had to try and find if the plot  flowed together successfully without and breaks.,[object Object],Altogether the first draft we thought was poor, as we knew we could do better, but it helped us when preparing for the final trailer.,[object Object]
Production logs.,[object Object]
Final movie poster.,[object Object],This is the final movie poster, we have kept the same colour schemes and fonts, as the initial poster due to the fact that; that was the main signalising of the plot by the colours and fonts. ,[object Object],We made the font ‘times new roman’ because the font its self, is straight and looked more appealing and realistic to the lot instead of another font. Also we’ve added  a slogan to make the poster more authentic.,[object Object],The main character has been moved to the side of the page, looking away as if to the other side of the page this is done, as she looks like she is hiding something.,[object Object],Furthermore there is hardly  any editing upon the picture, due to the fact that the natural lighting we got off the camera shadowed her face, showing a contrast of light and dark, the fact that her body is light shows that she is meant to be a new person after leaving the ward, but the shadowing on her face, portrays she has a secret and might not have changed at all.  The character has been lassoed. ,[object Object]
Final Magazine Front cover.,[object Object],Similarly like the movie poster, we kept the same base for the movie poster, due to the colour schemes of black, white an red. ,[object Object],But the picture  has been faintly dimmed into the background, but  we have gave the main character a background of bushes; where she kills her victim.  She is sat down, looking down,  to give an ambiguous  idea that she could be either contemplating what she has done, or planning what  she is going to do. Moreover the lighting behind her, makes her stand out so that the plot is all about her , but yet the lighting has gave her a shadow on  her, giving the same effect as the  movie poster. ,[object Object],We have contrasted all the colours within the page making everything to do with the film dark, with the black and reds, and making other parts of the magazine that is included light colours, to show the difference. ,[object Object]
Final teaser trailer.,[object Object]

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