Tips for rebooting your job search using social media

1. Reboot Your Job Search – This Is How
Use Social Networking to
Demolish Age Stereotypes

2. Reboot Your Job Search - This Is How
What it’s about:
Using social
networking to
create and
promote your
personal brand

3. Reboot Your Job Search - This Is How
Perception vs. Reality
Technophile?
Technophobe?

4. Reboot Your Job Search - This Is How
Dumb Posts Create Digital Dirt

5. Reboot Your Job Search - This Is How

6. Reboot Your Job Search - This Is How
Why it Matters: Job Search, Career Management, Encore Careers
Screen
Profile
Key Touch Points
Digital Makeover = Interview &
+ Professional Reference Check
Reputation
Hire

7. Reboot Your Job Search - This Is How
It’s Important ‘Cause…
Over 50% of employers currently search social
media sites to research job candidates
Mobile technology and social networking have
shifted the whole job search paradigm
The LinkedIn Profile is the resume of
the future present

8. Reboot Your Job Search - This Is How
Brand Message Architecture
 Communciate your brand to colleagues, prospective
Your Profile = employers, partners and others in your personal/professional
network
Energized
 Cultivate smarts, dynamic interchange, growth and contribution
Relationships
 Connect with an expert, YOU!
Value to
 Viral distribution
Network  Change how you connect with your network and the world
 As an expert, you are driven to: Perform, Partner, Lead
Your Focus
 You digitally engage your contacts and professional community

9. Reboot Your Job Search - This Is How
Aim for results
Get Your
Create Your Brand
Toolkit
Implement
Your Digital
Makeover

10. Reboot Your Job Search - This Is How
Use keywords in your headline
Update your status frequently
Fill in all links and your Twitter account
Customize your link
Take full advantage of 2,000 character limit in your summary

11. Reboot Your Job Search - This Is How
LinkedIn Secrets
Connect to people who are
out of your network by joining
groups they are in
Find people who’s information is
private through Google in this
format:
“President at Platt Electric" LinkedIn

12. Reboot Your Job Search - This Is How
LinkedIn Jobs and Twitter
 Find jobs in LinkedIn
 Twitter – Micro-blog, rapid
growth
 Both accessible via PC,
laptop or SmartPhone

13. Reboot Your Job Search - This Is How
Blog
 Enhance your visibility with
recruiters, hiring managers
 Build credibilty in your profession
 Regularly update with content
 Can auto-tweet your blog posts

14. Reboot Your Job Search - This Is How
Facebook Profile
Integrated Social Network
Linkedin Profile
www Personal Website
YouTube Videos
You
Twitter Profile & Tweets
Blog Posts

15. Reboot Your Job Search - This Is How
Achieving Critical Mass in Your Social Network
50 to 75 successful friends, former colleagues

16. Reboot Your Job Search - This Is How
Checking Results
Top of
the fold!

17. Reboot Your Job Search - This Is How
Checking Results

18. Reboot Your Job Search - This Is How
Here’s your checklist
Examine your digital reputation in Google and bing
Get a digital photo headshot from professional photographer
Set up accounts on social networking sites
Set up Google Alerts

19. Reboot Your Job Search - This Is How
Here’s Your Checklist
Get a blog or comment on someone else’s blog
Buildout and update your profiles on social networking sites
Get your domain name and personal website
Measure your results on Google Analytics

20. Reboot Your Job Search - This Is How
Your Bridge to Success: 6 Month Digital Makeover
Months 1-3 Months 3-6
Search for and clean-up digital dirt Build up your profile
Secure your personal domain name Automate content publishing process
Get a personal website Tweak SEO for visibility in Google, etc.
Go with LinkedIn, consider blogging, Twitter and other Monitor your progress in Google, Google Alerts
social networks
First 3 Months Second 3 Months
Present Making Future
State Greater Brand Awareness Increased Brand State
Progress
Integration

21. Reboot Your Job Search - This Is How
BoomerCompass, LLC
WEB: www.boomercompass.com
BLOG: www.boomercompass.com/blog
TWITTER: twitter.com/boomercompass