Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
3. Stef Miller - User Testing - @supahstef
Stef Miller is a marketer at UserTesting, where she spends most of her
time connecting people with content. Miller has worked for global
corporations and teeny tiny studios, and believes that true happiness
comes from collaborating with creative people to make awesome
things happen.
Your presenter
42. Consistency is one of the most powerful
usability principles: when things always
behave the same, users don’t have to
worry about what will happen. Instead,
they know what will happen based on
earlier experience. ”
“
Jakob Nielsen
User Advocate and principal of the Nielsen Norman Group
43. LOG IN WITH GOOGLE
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58. Advertising
• Consistent copy and images
• Continue the conversation from ad to landing
page
• Keep the messages simple
• Work with marketing or advertising teams
62. A mental model is what the user believes
about the system at hand. ”
“
Jakob Nielsen
User Advocate and principal of the Nielsen Norman Group
63.
64.
65.
66. • Learn from your users
• Improve mental models
• Add cross-references
• Solve for your primary audience(s)
• Make sure your search works
Categorization
68. Multi-‐level
navs
aren’t
user
friendly
Mega menus and clickable menus help create a
better experience for your users.
Links
should
look
like
links
Tried and true link conventions from the early
days of the web are still the most effective ways
to format your links.
Consider
more
payment
options
Virtual wallet services are a great way to make
checking out easier and more secure.
Not
all
icons
are
universal
Test users for comprehension and use tool tips
to describe your most important icons.
Social
privacy
concerns
Always be transparent with how you'll be using
your user information.
Ads
should
be
consistent
with
landing
pages
Maintain the theme from your ads to your
landing pages and continue the conversation
that brought users to your page.
There’s
no
perfect
way
to
categorize
pages
or
products
Test your internal search and use card sorting to
find the categories that work best for your
customers.