11 Obvious A/B Tests You Should Try

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11 Obvious A/B Tests You Should Try Follow Neil on Twitter @neilpatel #KISSmetrics Doing Business on the Web for 11 Years. Run at least 4 new A/B tests a month Test #1 Add the word “free” in your ads Results CPA decreased from $60 to $43 Test #2 Create an explainer video Results Increased conversions by 64% Test #3 Have your signup button scroll Results Increased conversions by 138% Test #4 Remove form fields Results Increased conversions by 26% Test #5 Two step checkout process Results Increased conversions by 10% Test #6 Show off your live product Results Increased conversions by 38% Test #7 Free trial vs. money-back guarantee Results Increased conversions by 116% Test #8 Trial length Results Increased conversions by 102% Test #9 Time based bonuses Results Increased conversions by 11% Test #10 Adding dollar values to free offers Results Increased conversions by 22% Test #11 Button colors Results Increased conversions by 21% THANK YOU. Neil Patel quicksprout.com npatel@kissmetrics.com

Marketing Technologie Business

11 Obvious A/B Tests You Should Try
January 23, 2014

Neil Patel

Follow Neil on Twi er

@neilpatel #KISSmetrics

Doing Business on the Web for 11 Years

Run at least 4 new A/B tests a month

1

Test #1
Add the word “free” in your ads

Results

CPA decreased from $60 to $43

2

Test #2
Create an explainer video

Results

Increased conversions by 64%

3

Test #3
Have your signup bu on scroll

Results

Increased conversions by 138%

4

Test #4
Remove form ﬁelds

Results

Increased conversions by 26%

5

Test #5
Two step checkout process

Results

Increased conversions by 10%

6

Test #6
Show oﬀ your live product

Results

Increased conversions by 38%

7

Test #7
Free trial vs.
money-back guarantee

Results

Increased conversions by 116%

8

Test #8
Trial length

Results

Increased conversions by 102%

9

Test #9
Time based bonuses

Results

Increased conversions by 11%

10

Test #10
Adding dollar values to free oﬀers

Results

Increased conversions by 22%

11

Test #11
Bu on colors

Results

Increased conversions by 21%

THANK YOU
Neil Patel
quicksprout.com
npatel@kissmetrics.com

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1. 11 Obvious A/B Tests You Should Try January 23, 2014 Neil Patel

2. Follow Neil on Twi er @neilpatel #KISSmetrics

3. Doing Business on the Web for 11 Years Run at least 4 new A/B tests a month

4. 1 Test #1 Add the word “free” in your ads

5. Results CPA decreased from $60 to $43

6. 2 Test #2 Create an explainer video

7. Results Increased conversions by 64%

8. 3 Test #3 Have your signup bu on scroll

9. Results Increased conversions by 138%

10. 4 Test #4 Remove form ﬁelds

11. Results Increased conversions by 26%

12. 5 Test #5 Two step checkout process

13. Results Increased conversions by 10%

14. 6 Test #6 Show oﬀ your live product

15. Results Increased conversions by 38%

16. 7 Test #7 Free trial vs. money-back guarantee

17. Results Increased conversions by 116%

18. 8 Test #8 Trial length

19. Results Increased conversions by 102%

20. 9 Test #9 Time based bonuses

21. Results Increased conversions by 11%

22. 10 Test #10 Adding dollar values to free oﬀers

23. Results Increased conversions by 22%

24. 11 Test #11 Bu on colors

25. Results Increased conversions by 21%

26. THANK YOU Neil Patel quicksprout.com npatel@kissmetrics.com