Mkt 421 Final Exam

MKT 421 FINAL EXAM
The MKT 421 final exam deals with the basic
concepts of marketing and its functionality in the
world of business.
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INTRODUCTION
The purpose of MKT 421 final exam is to
make the students aware about the
numerous strategies employed in different
industries and their significance.
Marketing is embedded in everything we do.
It involves all activities in the process of
launching a product in the market to making
it available to the customers at the earliest.

The questions are
strategically framed to
bring out the major theme
of the topic.
 Questions are framed
broader in scope to cover
all the necessary
challenges or perspective
required to be given
excess consideration when
operating in the market.
 Sufficient practical
examples.

How to answer?
 Beneficial for the students to take the
Marketing 421 final exam to understand the
requirements and needs of the market.
Develops a habit among the students to think
critical and apply the theoretical concepts
learned in the classes to the real world of
business.
Questions are framed in a manner that the
students may consider them to be in the place of
a marketer, or decision maker to think critically.

Connection to the real world
 Exclusive
section for the
students, which
contain answers
to know the
manner in which
the exam is to be
performed.
 Enables students to think critically on the circumstances of life/work.
 A complete package to learn the concepts and the practical
application of the marketing concepts of business.
 Emphasis on imparting practical knowledge related to all the
activities required to sustain and grow in the marketplace, rather than
restricting the scope of questions only to theoretical concepts.

WHY US?
 Full command over the subject of the assignment.
 Deep analysis on the related topics the prior to beginning the
assignment activity.
 The work we produce is 100% original.
 We maintain not only professional but personal touch too with our
clients to understand their needs and demands better.
 Proper adherence to the university as well as APA guidelines when
completing the assignments.
 Free answers to first 4 questions for better understanding of the
paper.
 For Sample Work write to us at - …………………………..

Questions to MKT 421 Final Exam are as follow:
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add
packaged fruit juices to its existing product line. Big Fizz must make
some decisions regarding packaging and branding the fruit juices.
These decisions would fall under which variable of the marketing
mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty
computer stores, electronics superstores, and its own Internet site.
What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place

3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too
large to aim at clearly defined markets
D. target marketing is not limited to small market segments
MKT 421 Final Exam
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments

5) The process of naming broad product-markets and then dividing
them in order to select target markets and develop suitable
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets
and then segmenting these broad product-markets in order to select
target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification

7) Marketing research which seeks structured responses that can be
summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview
approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered

9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the
discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the
interview whether online or off-line
To download the complete answer checkMKT 421 Final Exam
Answers
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant

11) A small manufacturing firm has just experienced a rapid drop in
sales. The marketing manager thinks that he knows what the problem
is and has been carefully analyzing secondary data to check his
thinking. His next step should be to
A. conduct an experiment
B. develop a formal research project to gather primary data
C. conduct informal discussion with outsiders, including intermediaries, to
see if he has correctly defined the problem
D. develop a hypothesis and predict the future behavior of sales
12) The marketing manager at Massimino& McCarthy, a chain of retail
stores that sells men's clothing, is reviewing marketing research data
to try to determine if changes in marketing strategy are needed.
Which of the following sources of data would be a secondary data
source?
A. Looking through the company's marketing information system to see
past sales trends
B. Reviewing videotapes of a recent focus group
C. Making phone calls to some of the best customers to learn their interest
in a new line of clothing
D. Spending time in stores observing customers' behaviour

MKT 421 Week 4 Complete
13) Which of the following statements about consumer products is
true?
A. Convenience products are those that customers want to buy at the
lowest possible price.
B. Shopping products are those products for which customers usually want
to use routinized buying behavior.
C. Specialty products are those that customers usually are least willing to
search for.
D. Unsought products are not shopped for at all.
14) The attitudes and behavior patterns of consumers making a
purchasing decision are part of the
A. political environment
B. social and cultural environment
C. competitive environment
D. firm's resources and objectives

15) The observing method in marketing research
A. uses personal interviews
B. may require customers to change their normal shopping behavior
C. is used to gather data without consumers being influenced by the
process
D. is not suitable for obtaining primary data
16) The first step in market segmentation should be
A. deciding what new product you could develop
B. evaluating what segments you currently serve
C. finding a demographic group likely to use your products
D. defining some broad product-markets where you may be able to operate
profitably

Click here to download MKT 421 Entire Course
17) The product life cycle
A. describes the stages a new product idea goes through from beginning to
end
B. has three major stages
C. applies to categories or types of products as opposed to brands
D. shows that sales and profits tend to move together over time
18) Which of the following is one of the product life cycle stages?
A. Market analysis
B. Market growth
C. Market feedback
D. Market research

19) While watching a television program, Liza gets a phone call just as a
commercial is starting. She presses the mute button on the television's remote
control and takes the call, so she pays no attention to the commercial. In
terms of the communication process, the telephone call is an example of
what?
A. Encoding
B. Noise
C. Decoding
D. Feedback
20) Which of the following functions are performed by wholesalers in the
channel of distribution?
A. Providing information to retailers
B. Placing radio advertisements for retailers
C. Placing newspaper advertisements for retailers
D. Providing goals for retailers

21) Typically the ______________ and the marketing manager are
responsible for building good distribution channels and
implementing place policies.
A. public relations manager
B. sales manager
C. advertising manager
D. human resources manager
22) SGCA is having a sales contest to encourage retailers to quickly
reduce the inventory of SuperGamer computers. Retailers with the
highest sales during the next month win an expense paid trip to a
special dealer meeting at a resort in Hawaii. This is
A. probably illegal because it might encourage price competition among
retailers
B. an example of cooperative advertising
C. the type of promotion that continues to impact sales even after the
promotion is over
D. an example of a manufacturer using trade sales promotion in the
channel

Download Complete Answers MKT 421 Week 5
23) Advertising allowances
A. are incentive monies given to firms further along in the channel to
encourage them to advertise or otherwise promote the firm's products
B. involve intermediaries and producers sharing in the cost of ads
C. allow for coordination and integration of ad messages in the channel
D. set the allowance amount as a percent of the retailer's actual purchases
24) Price reductions given to channel members to encourage them to
promote or otherwise promote a firm's products locally are
A. quantity discounts
B. brokerage allowances
C. push money allowances
D. advertising allowances

25) A producer using very aggressive promotion to get final
consumers to ask intermediaries for a new product has
A. a pulling policy
B. a target marketing policy
C. a selective distribution policy
D. a pushing policy
26) Nantucket Hammocks, Inc., uses dealer incentives, discounts, and
sales contests in order to encourage retailers to give special attention
to selling its products. Nantucket Hammocks is using
A. exclusive distribution
B. a corporate channel system
C. dual distribution
D. pushing

27) Quality Ceramic, Inc., (QCI) defined five submarkets within its
broad product-market. To obtain some economies of scale, QCI
decided NOT to offer each of the submarkets a different marketing
mix. Instead, it selected two submarkets whose needs are fairly
similar, and is counting on promotion and minor product differences
to make its one basic marketing mix appeal to both submarkets. QCI
is using the
A. combined target market approach
B. single target market approach
C. multiple target market approach
D. mass marketing approach
28) When segmenting broad product-markets, cost considerations
tend
A. to encourage managers to disregard the criterion that a product-market
segment should be substantial
B. to lead to more aggregating
C. to be unimportant as long as the segmenting dimensions are operational
D. to lead to a large number of small, but very homogeneous, product-market
segments

29) ______________ focuses on introducing new products to existing
markets.
A. Market development
B. Product development
C. Diversification
D. Market penetration
30) When a company grows globally by introducing existing product
lines to new markets, this is an example of what?
A. Market development
B. Product development
C. Diversification
D. Market penetration

About Author
This article covers the topic for the University of Phoenix MKT 421 Final
Exam. The author is working in the field of education from last 5 years. This
article covers the basic of MKT 421 Individual Assignment from UOP.
Other topics in the class are as follows:
MKT 421 Week 1 Discussion Questions
MKT 421 Week 1 Defining Marketing Paper
MKT 421 Week 2 Marketing Mix Paper
MKT 421 Week 3 Marketing Research Paper
MKT 421 Week 3 Marketing Plan Phase II
MKT 421 Week 4 Marketing Plan Phase III

MKT 421 Week 5 Environmental Factors Paper Ikea
MKT 421 Week 5 Marketing Plan Final Paper and Presentation
MKT 421 Final Exam Answers
For further information on the above topics you can always visit the website
www.UopStudents.com

Mkt 421 Final Exam

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Mkt 421 Final Exam