1. Avatars

2. AVATARA
Hindu mythology
God’s descent to another being
DIGITAL AVATARS
Our descent to a digital form

3. Types of Avatars
Real Face Animals Cartoons Evil
Celebrity Power PosiFonal SeducFve
Others Others Family Others

4. Social Software Themes

5. Theme
Jobs and Careers
INTERACTION
DaFng
ATTRIBUTES
Cultural Groups

6. Social System’s Interaction Attributes
Personal Impersonal
Personal InteracFon Emphasize on
and RelaFonships Resources, Possessions,
Building Trade‐ables, ExperFse
Emphasize on
Biographical
InformaFon

7. Social System’s Interaction Attributes
Private Public
Contacts with
Individuals and InformaFon are forced
Controlled Groups public to elicit
parFcipaFon
Designed with
Privacy features Contact with the
Community

8. Social System’s Interaction Attributes
Leisure Work
Informal Groups
Formal Groups
Consensus‐Building
Loose and
Unstructured
InteracFons

9. Social System’s Interaction Attributes
Non‐Serious Serious
Built over non‐serious Built over serious
disposiFons like Role‐ disposiFons like: Job
based, game‐based HunFng, File Sharing,
acFviFes, fantasy Buying and Selling,
communiFes. Classifieds

10. Social System’s Interaction Attributes
Slow Fast
Purpose is informaFon Time‐sensiFve acFviFes
and not contribuFon
Results drive the fast and
Nothing (reputaFon, sustained parFcipaFons
popularity) gained from
interacFon Popularity‐based
CompeFFon‐based
Use of Alert Systems to
alert users

11. Social System’s Interaction Attributes
InteracFve InformaFve
Emphasizes person‐to‐ Make public various kinds
person encounters of experFse (search,
browsing, raFngs, ranks,
Interpersonal messaging directories)
Personal biographical Capture, organize and
profiling and matching provide access to
informaFon and resources

12. Personal Impersonal
Private Public
Leisure Work
Non‐Serious Serious
Slow Fast
InteracFve InformaFve