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the video explosion
has occurred and
we’ve been making
it happen




    the best seats in the house
who’s in the driving seat?
              kinura people




a blissful mix of digital knowledge, with a little bit of magic...
sit back and relax
we know video inside out




    YouTube consumes more bandwidth today than               everywhere. Today you can beam yourself live to
    the entire Internet did in the year 2000. The video      anywhere in the world on a next-to-nothing budget:
    explosion has occurred – and we’ve been making           the opportunities are mind-blowing.
    it happen. The Kinura team have been developing              But all that aside, what we do at Kinura is work
    expert skills in video streaming since the turn of the   on the detail, the low-down nitty-gritty of coding,
    millenium so, to be perfectly honest, we really do       cables, cameras and connectivity. We focus on
    know all there is to know about web video!               knowing the technology and making stuff work. We
         A select group of creative media professionals,     handle everything, so you can sit back and relax (or
    we share a passion for delivering high quality,          at least get on with all the other things that you have
    thoughtful solutions, celebrating the magic of today’s   to do in your daily life).
    technologies.                                                Yes – we make video work. We deliver it reliably,
        The company was founded in 2007 by Sarah Platt       globally, cross-platform; live or on-demand. We create
    and Ben Styles who, between them, have worked on         great content, turn ‘real’ events into online resources
    hundreds of webcasts and digital media commissions.      and add all the funky interactive bits that make your
    Kinura love web video, and are completely focused on     web video project successful.
    making it work for you and your organisation.                We are hard-working and friendly, and our clients
        Video is global, social, interactive, engaging.      keep coming back. Please do read on to find out more
    It represents people, brands and organisations           about all the lovely video things we can do for you.

                      Because we love what we do, we have lots of happY clients.
pull up a chair
there’s a lot to talk about




         “…Kinura have helped us to deliver to work with presentations fortheir stuff. and conferences.
                                             great online                  press briefings
                           They are great                 and really know             ”
                                                           sophie hulme, Director – Communications Inc.




                                                     engage your audience
Give your business       stream your events.         Reach new places.            it’s in the planning.      Make it accessible.         Get your video
the edge!                Our clients stream          It’s a well known fact       There are numerous         Flash-based videos are      out there!
It’s estimated that      moments, like lunch         that video blogging          types of business model,   the number one format       Create, upload, embed,
about 75% of internet    time learning talks, that   and social media can         but great content is       on the web – that’s why     syndicate, track, create.
users regularly watch    were once ephemeral         really help to drive         what will make people      we love Flash. That said,   We can work with you
video online. It goes    – lasting only for the      traffic to your website.     subscribe. We will help    we love cross-platform      to create a video
without saying that      few hours they existed      Enhancing search engine      you plan productions       delivery too. If your       marketing campaign
a captivating web        in the real world. They     optimisation, through        to get maximum ROI         audience are on iPhones     that really grabs
video will be shared     stream a vast array of      seeding video content,       in terms of engage-        or iPads, we can stream     attention. We once
– having the potential   ideas, from conferences,    will help promote your       ment and audience          your video in html5.        live-streamed a man
to influence, persuade   to round table discus-      product or message,          development.                                           in a phone box in the
and inspire an ever      sions – even live Q&A       putting you right out                                                               middle of nowhere
increasing audience.     sessions with film stars.   there, in places you                                                                non-stop for a week!
                         It’s now possible to do     would never have                                                                    Talk us through your
                         almost anything online      reached before.                                                                     idea, however ambi-
                         – so let us help you                                                                                            tious. We’d really love to
                         make it happen.                                                                                                 hear it.
keeping you glued to your seat
      create great content
                        ferences                                                      Vox - Pops &
    vents         & Con                                                                            Intervie
                                                                                                            ws
   E

                                                                                                                            On Locat
                                                                                                                                    ion
WebT Shows
   V


    Product Demos                                                                                                 Te Studio
                                                                                                                In h
     & Promos
                                                           Short films

                                                                                                      Tp T s...
                                                                                                       o ip
   Our focus is on creating compelling       up of film-makers, editors, vision
   content that looks amazing on your        mixers, streaming experts and digital
                                                                                                                             lanning. Careful
                                                                                                          It’s all in thesap s you time and money.
   site, plays perfectly every time, and     producers. We cover everything
                                                                                           1.
                                                                                                           prepar ation ve
   gets your organisation noticed. As you    from concept and storyboarding, to

                                                                                                                                             d direct.
   know, 21st century audiences are fickle   uploading the final version on our
   and fast-moving, so it pays to get your   global streaming network and getting
                                                                                                             Keep the m     essa ge simple an
   message across and make an impact.        it out there on webTV platforms and                2.                                       e rd on screen,
                                                                                                                         , and what’s ohrya.
   If you’re investing in a video project,   devices.
                                                                                                 3.        What’s seen he sa me st
                                                                                                            m ust tell t
   we’ll help you get the most from it,          Talk to us about producing webTV
                                                                                                                                        to convey
                                                                                                                     recise soundbites
   and make the process from concept to      chat shows, filming interviews, events
   delivery as hassle-free as possible.      and presentations, or making a short
                                                                                                 4.          Use p ge.
       Kinura’s creative team is made        film that gets your business noticed.                            your messa


                     “  We wanted to create some short films to capture the key messages
                  from our Digital Business events. Kinura worked with us from the outset
                   to develop, capture and edit the interviews, vox pops and general scenes
                    around the venue. They produced two great films that we used on our
                                site, and on video platforms across the web.
                                                          sam Michel, CEO – Chinwag
                                                                                                      ”
powerful online pre
Live, on-demand, anywhere
Kinura creates high-quality, interactive online            own slides during a webcast. Any live presentation is
presentations, giving information maximum impact.          available on-demand shortly after the live broadcast
Global companies rely on us because we make the            is over. We understand the need for flexibility and
process simple, and our technology “just works”.           fast turn-around so you can get information out to
    Instead of sitting in a conference watching a          your audience quickly.
Power Point presentation, our system lets users                The result? Users get a simple, seamless,
watch the same presentation wherever and whenever          synchronised video & slide presentation they can
they want. No travel costs, more engagement and a          revisit whenever it suits them.                                             http://www.kinura.com/your-c
valuable resource that can be used again and again.
    Whether it’s staff training, showing off your latest
product or sharing the latest research – our online
presentations help businesses reduce costs and
improve the way they communicate. So, isn’t it time
you did it online?                                                              Slides
    We film at conference venues, your office or in a
studio – the result is the same. Our production team
scales from single camera to multi-site international
conference coverage. You can also film your own
content if you prefer.
    And it not just on-demand. You can broadcast
presentations live, and speakers can publish their                       slides
                                                                         We take your slides and convert them so that they
                                                                         look great on the web. Then we synch the video with
                                                                         the slides, build the interface to your specification
                                                                         – et voila! Your presentations are ready, and we’ll just
       Key Benefits                                                      send you the embed code.

    » flexiBle sYsteM: We create the video
      or you can send us your own.

    » fast tuRn-aRound: We build the
      presentations and then send you the
      embed code to add to your own site.

    » ReliaBilitY: Global video hosting
      means they work every time.

    » Bespoke: It’s not a platform so we can                             timeline sorter
      customise everything – just ask.                                   The timeline shows thumbnails of all the slides and
                                                                         allows users to skip through or go back to key points
    » siMple: designed with the user in mind,                            in the presentation. Our network means users can
      no third party account set up needed.                              select the parts they want to watch, without nasty
                                                                         buffering, so they won’t get distracted.
    » Create a lasting archive of presentations.

    » Allow people to learn online.

    » Cut down on carbon emmissions.                                                                                                Here are a few
                                                                                                                                    screenshots
    » Create virtual conferences.                                                                                                   from our
                                                                                                                                    clients’
    » Generate revenue around online events.                                                                                        projects.

    » Track user interaction.

    » Gauge audience opinion.
esentations
                                     customised branding
                                     Your presentation is yours – we just build it for you. We can add any branding and
                                     logos you need. Our templates are customised exactly to your requirements: so
                                     long as it fits on the page you can have it! We don’t brand our players. We don’t
                                     spam your users with emails promoting our own wares.



        Your Companyʼs Online Presentation
company/presentation-1.html




                                                                                                                          high quality video – live or on-demand
                                                                                                                          If we’re filming your presentation, the Kinura production team will
                                                                                                                          guarantee that it looks fantastic. We can produce a live mix, or edit
                                                                                                                          from a couple of cameras, and, because your content is streamed
                                                                                                                          over our global network, it will play beautifully every time.




                                                                                                                                          Resource downloads & speaker information
                                                                                                                                          There’s plenty of room under the video for links,
                                                                                                                                          downloads, your branding and the presenter’s name
                                                                                                                                          and title.




                                                   + live stream                  + build material archive
                                                   + live interaction & comment   + access globally
                                                   + long term resource & value   + personalised & targeted




                                                                                                                          social Media

                           “ Kinura provide crew to film and stream
                           our conferences, creating live and on-demand
                                                                                                                          There are LOTS of interactive tools you can employ to help generate
                                                                                                                          traffic and engage users. Publishing to all the usual social media
                           webcasts with synchronised slides and live                                                     platforms is standard (‘tweet this’, ‘like’ on facebook, etc). You can
                           chat. We attract a professional audience who                                                   add polls to gauge audience opinion and get some useful feedback
                           expect high quality content and working                                                        on specific topics, also users can ask questions live and email the
                           with Kinura has meant we can meet their                                                        presenter. For users to communicate with each other it’s easy to
                           expectations – no problem.                        ”
                            Justin lebbon, Founder – VideoNet (Connected TV and Future TV Ads)
                                                                                                                          embed a chat room on the page too. Our custom built chat room
                                                                                                                          can be fully moderated and comes with a back-end archive of the
                                                                                                                          entire conversation.
we set the benchmark
rock-solid video hosting
   Completely reliable global video hosting is at the core of everything we do. Whether your video is live or on-
   demand we guarantee it will play every time. Your audience won’t be left waiting for a jittery download.
       What’s more we give you detailed statistics showing how and where your video has been viewed. If we add
   a bit more web wizardry, we can also tell you if an individual user has tweeted or shared a link to your video.
       All this useful feedback can help you understand which content works, and how best to engage with your
   viewers. Brands, publishers, PLCs and educators all rely on our hosting, and we never let them down.


   Case Study #3                                                                                                                                                                                            Case Study #6
   bmi Business Class                                                                                                                                                                                       Topman CTRL
   Kinura works with Prospect, the design agency for                                                                                                                                                        Interactive design agency Bounce Digital have used
   leading airline British Midland International (bmi).                                                                                                                                                     Kinura’s video hosting for big brand websites since
   We manage and deliver high resolution video via                                                                                                                                                          2007. One of their latest (and coolest) projects is
   our global streaming service for a rich media site,                                                                                                                                                      Topman CTRL, an inspirational site where the world’s
   targeting business class customers. Viewers are                                                                                                                                                          most exciting bands ‘take control’ for a month and
   provided with an engaging insight into the business                                                                                                                                                      “showcase all the music, places and other diverse
   class and lounge experiences on offer, and the videos                                                                                                                                                    things that inspire them.”
   have to stream perfectly every time.                                                                                                                                                                         The site uses YouTube clips alongside video hosted
       We were able to handle a massive volume of users                                                                                                                                                     by Kinura. YouTube still has restrictions on length and
   as the site went live and it still receives thousands of                                                                                                                                                 size of video, so our service provides greater flexibility
   hits every month. The website was voted best airline                                                                                                                                                     and scope for creating full-screen viewing experiences.
   website by webzine Travelmole, and has been highly                                                                                                                                                       Potential rights issues with music or TV content can
   acclaimed for its use of video and social media.                                                                                                                                                         also be managed better using our bespoke service.

   www.flybmi.com                                                                                                                                                                                           www.topmanctrl.com




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    bm   i has been hig
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                                                                                                                                                                         0 — www
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               “ Iahave bit of research, Irecommending the services ofcompetitive
             After fair
                        no hesitation in
                                           found their pricing the most
                                                                        Kinura.

            compared to other quality streaming hosts, and the initial contact the
                      most reassuring of all those that I contacted.
                                                                    Michael sharp, Digital Development Manager – Newsquest Specialist Media
                                                                                                                                                                                                                                                                                       ”
who’s in the hot seat?
                  know your audience
                                                                           an a lytics
                                                                         d ata capture
                                                                       le ad gener ati on
                                                                       un ique users
                                                                  geo gr aph ic trends
                                                                  e-m a i l add resses
                                                                      survey res ults
                                                           referr a ls f ro m facebook
                                                                  comments
                                                          re ferr a ls f rom tw itter
                                                             aver a ge time watc he ds
                                                       c hives of   c hat conversati on
                                                    ar
if you’re streaming
video, you‘ll want
to know who’s
watching it
To help you get to know your audience, we build
content-driven websites, with lead-generation tools
and clever analytics.
    User registration, combined with a few widgets,
plug-ins and clever back-end reporting, gives you all
the marketing tools you need. Social media increases
the reach of your videos and webcasts by driving
traffic and raising awareness. User comments, surveys,
polls and live chat can all be integrated to bring your
content to life.
    We can help you to build up a picture of your
audience, so that you can concentrate on building a
fantastic (and fruitful) content strategy.
best seat in the house
                           posh webcasting
                                    Kinura’s webcasting service is legendary. Clients who use us are always impressed,
                                    so we must be doing something right. We offer multi-camera filming and vision
                                    mixing, streaming your event worldwide at the highest quality possible. As well
                                    as high production values and a tried and trusted workflow, we offer lots of funky
                                    extras like live chat, social media, live subtitling and big screen link-ups.
                                        We know events are the culmination of many hours of work, so we do our best
                                    to make the technology seamless and the workflow simple. We’re used to working
                                    alongside in-house teams, external suppliers and venue staff. We’re prepared for
                                    almost anything.
                                        Whatever you want to stream, we’ll make it a success.
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                                    “As well astoproviding a and managed to findKinura are
                                    a pleasure work with
                                                             totally great service
                                                                                   solutions
                                      for all we asked. They were friendly, helpful and totally
                                        reliable. The webcast they provided for Power to the
                                              Pixel was the smoothest I’ve ever seen.
                                                          liz Rosenthal, Director – Power to the Pixel
                                                                                                                          ”
from where I’m sitting
      the best of both worlds
when it comes to live webcasting, kinura has the           b, who are pioneers in using a three screen set up        who use a big screen to create a ‘LiveCast Lounge’
very best credentials. we haven’t jumped on the            at the conferences they produce – one showing the         accommodating overspill for their sell-out conference.
bandwagon – we’ve been doing it for years. sarah           video mix, one the presenters’ slides, and one showing    An interesting concept, because delegates can still
platt, co-founder of the company, has worked on            comments coming in via a chat room or twitter. At         take part, but the slight separation, and way the
more webcasts than she can remember. here she              one event we also beamed in multiple webcam feeds         room is set up with comfy chairs, low tables and plug
talks about her experiences and outlines a few             from children in schools all over the UK.                 points, means people can easily work, tweet or blog
things you need to know if you are thinking about               Working on these events taught me a lot about        throughout the event.
going live.                                                moderating audience feedback in a live environment.           Also, TED.com streamed a conference called
    “I used to talk to people about my job and they        It’s one thing to show tweets, but what do you do         TEDWomen from Washington DC in December 2010.
didn’t quite get it, but it’s a different story now. The   if your hashtag gets hijacked? And how do you get         People organised events all over the world which
term ‘webcasting’ has become part of the language          several audiences in remote locations to talk to          would feature the live webcast – and they paid $100
and, whilst not everyone is doing it, most people          each other at the same time without it becoming a         to watch it. Our client Power to the Pixel streamed
have an idea that it’s possible and what’s more, they      confusing cacophony?!                                     their Cross-Media Film Forum (held at bfi Southbank
believe it will work.                                           If you want to run a webcast, you need to consider   in London) on cinema screens in Manchester and
    Financial pressures and the need to find cleaner,      a few key things – the main one being to make sure        Birmingham. They ran local spin-off events, where
greener ways of doing things have driven many              the venue has a solid and dedicated broadband line        people could hear talks at their local venue; then
organisations to take their communications online.         to get a quality video stream out.                        watch a couple of sessions from the conference in
Individual corporations need to increase their                  You also need to plan your web updates, so that      London via the webcast; then switch back to their
sustainability, so streaming meetings and conferences      the audience knows when the stream will be live,          local event for more real-life networking etc. This kind
is now an obvious, almost essential, thing to do.          and take time to plan what happens to the content         of thing is just great in my book: mixing the virtual
    Most of the webcasts we produce happen                 afterwards. If you are using chat rooms or twitter,       with the real to get the best of both worlds.
alongside ‘real’ events. Our clients have a lot to         you need to have someone who will manage the                  All of these new ideas are just the beginning.
think about and plan, so they rely on us to look after     conversation. It sounds obvious to say, but make          Years ago, around 2002, I helped Amnesty International
the webcasting and make it all run as smoothly as          sure this person knows a thing or two about social        stream a live video report from Kabul to their website
possible. Many clients stick to straightforward video,     media – it does have its own rules and language.          via a satellite video phone. It seemed like pure magic
and even then there’s a lot going on behind the            Your moderator needs to know their LOLs from their        at the time.
scenes to make the webcast happen. However, in             WTFs!                                                         To think that now, (broadband speeds permitting)
the last year or so, clients’ briefs have become more           One thing that really excites me at the moment       anyone, anywhere can stream themselves live, and
creative, sophisticated and complex. As virtual worlds     is the trend towards using webcasts on big screens.       post continual live updates via social media, keeping
and social media are now used before, during and           Moving away from the ‘single user at a computer           their followers following. It’s powerful and exciting
after events, I find myself becoming an ‘online event’     screen’ and back to a shared experience makes             stuff, so my job is getting more interesting. People
person, rather than just dealing with video.               sense, because we are all human, and we like doing        love moving images, and more people than ever are
    We work with an innovative company called Just-        things together. An example of this is ThinkingDigital,   doing it live.
wonderful webcastery
                       digital knowledge, experience and skill,
                           with a little bit of Kinura magic
HERE ARE A FEW OF OUR SPELLBOUND CLIENTS: bmi | Tate | FILMCLUB | TopManCTRL | DCMS | Haymarket | Discovery Channel | Chinwag
PR Week | Codeworks | MediaMind | FutureTV | The Viral Factory | Power to the Pixel | Clicksoftware | Interserve | RPS Group | bTWEEN




                                     www.kinura.com

                                                                               kinura – experts in online video                         +44 (0)20 3151 5870
                                                                               15 Queen Street, Colchester                              email: info@kinura.com
                                                                               Essex CO1 2PH                                            twitter: @kinura

                                                                               If you’ve finished with me, please recycle me. Thanks.

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Kinura Newspaper

  • 1. the video explosion has occurred and we’ve been making it happen the best seats in the house
  • 2. who’s in the driving seat? kinura people a blissful mix of digital knowledge, with a little bit of magic...
  • 3. sit back and relax we know video inside out YouTube consumes more bandwidth today than everywhere. Today you can beam yourself live to the entire Internet did in the year 2000. The video anywhere in the world on a next-to-nothing budget: explosion has occurred – and we’ve been making the opportunities are mind-blowing. it happen. The Kinura team have been developing But all that aside, what we do at Kinura is work expert skills in video streaming since the turn of the on the detail, the low-down nitty-gritty of coding, millenium so, to be perfectly honest, we really do cables, cameras and connectivity. We focus on know all there is to know about web video! knowing the technology and making stuff work. We A select group of creative media professionals, handle everything, so you can sit back and relax (or we share a passion for delivering high quality, at least get on with all the other things that you have thoughtful solutions, celebrating the magic of today’s to do in your daily life). technologies. Yes – we make video work. We deliver it reliably, The company was founded in 2007 by Sarah Platt globally, cross-platform; live or on-demand. We create and Ben Styles who, between them, have worked on great content, turn ‘real’ events into online resources hundreds of webcasts and digital media commissions. and add all the funky interactive bits that make your Kinura love web video, and are completely focused on web video project successful. making it work for you and your organisation. We are hard-working and friendly, and our clients Video is global, social, interactive, engaging. keep coming back. Please do read on to find out more It represents people, brands and organisations about all the lovely video things we can do for you. Because we love what we do, we have lots of happY clients.
  • 4. pull up a chair there’s a lot to talk about “…Kinura have helped us to deliver to work with presentations fortheir stuff. and conferences. great online press briefings They are great and really know ” sophie hulme, Director – Communications Inc. engage your audience Give your business stream your events. Reach new places. it’s in the planning. Make it accessible. Get your video the edge! Our clients stream It’s a well known fact There are numerous Flash-based videos are out there! It’s estimated that moments, like lunch that video blogging types of business model, the number one format Create, upload, embed, about 75% of internet time learning talks, that and social media can but great content is on the web – that’s why syndicate, track, create. users regularly watch were once ephemeral really help to drive what will make people we love Flash. That said, We can work with you video online. It goes – lasting only for the traffic to your website. subscribe. We will help we love cross-platform to create a video without saying that few hours they existed Enhancing search engine you plan productions delivery too. If your marketing campaign a captivating web in the real world. They optimisation, through to get maximum ROI audience are on iPhones that really grabs video will be shared stream a vast array of seeding video content, in terms of engage- or iPads, we can stream attention. We once – having the potential ideas, from conferences, will help promote your ment and audience your video in html5. live-streamed a man to influence, persuade to round table discus- product or message, development. in a phone box in the and inspire an ever sions – even live Q&A putting you right out middle of nowhere increasing audience. sessions with film stars. there, in places you non-stop for a week! It’s now possible to do would never have Talk us through your almost anything online reached before. idea, however ambi- – so let us help you tious. We’d really love to make it happen. hear it.
  • 5. keeping you glued to your seat create great content ferences Vox - Pops & vents & Con Intervie ws E On Locat ion WebT Shows V Product Demos Te Studio In h & Promos Short films Tp T s... o ip Our focus is on creating compelling up of film-makers, editors, vision content that looks amazing on your mixers, streaming experts and digital lanning. Careful It’s all in thesap s you time and money. site, plays perfectly every time, and producers. We cover everything 1. prepar ation ve gets your organisation noticed. As you from concept and storyboarding, to d direct. know, 21st century audiences are fickle uploading the final version on our and fast-moving, so it pays to get your global streaming network and getting Keep the m essa ge simple an message across and make an impact. it out there on webTV platforms and 2. e rd on screen, , and what’s ohrya. If you’re investing in a video project, devices. 3. What’s seen he sa me st m ust tell t we’ll help you get the most from it, Talk to us about producing webTV to convey recise soundbites and make the process from concept to chat shows, filming interviews, events delivery as hassle-free as possible. and presentations, or making a short 4. Use p ge. Kinura’s creative team is made film that gets your business noticed. your messa “ We wanted to create some short films to capture the key messages from our Digital Business events. Kinura worked with us from the outset to develop, capture and edit the interviews, vox pops and general scenes around the venue. They produced two great films that we used on our site, and on video platforms across the web. sam Michel, CEO – Chinwag ”
  • 6. powerful online pre Live, on-demand, anywhere Kinura creates high-quality, interactive online own slides during a webcast. Any live presentation is presentations, giving information maximum impact. available on-demand shortly after the live broadcast Global companies rely on us because we make the is over. We understand the need for flexibility and process simple, and our technology “just works”. fast turn-around so you can get information out to Instead of sitting in a conference watching a your audience quickly. Power Point presentation, our system lets users The result? Users get a simple, seamless, watch the same presentation wherever and whenever synchronised video & slide presentation they can they want. No travel costs, more engagement and a revisit whenever it suits them. http://www.kinura.com/your-c valuable resource that can be used again and again. Whether it’s staff training, showing off your latest product or sharing the latest research – our online presentations help businesses reduce costs and improve the way they communicate. So, isn’t it time you did it online? Slides We film at conference venues, your office or in a studio – the result is the same. Our production team scales from single camera to multi-site international conference coverage. You can also film your own content if you prefer. And it not just on-demand. You can broadcast presentations live, and speakers can publish their slides We take your slides and convert them so that they look great on the web. Then we synch the video with the slides, build the interface to your specification – et voila! Your presentations are ready, and we’ll just Key Benefits send you the embed code. » flexiBle sYsteM: We create the video or you can send us your own. » fast tuRn-aRound: We build the presentations and then send you the embed code to add to your own site. » ReliaBilitY: Global video hosting means they work every time. » Bespoke: It’s not a platform so we can timeline sorter customise everything – just ask. The timeline shows thumbnails of all the slides and allows users to skip through or go back to key points » siMple: designed with the user in mind, in the presentation. Our network means users can no third party account set up needed. select the parts they want to watch, without nasty buffering, so they won’t get distracted. » Create a lasting archive of presentations. » Allow people to learn online. » Cut down on carbon emmissions. Here are a few screenshots » Create virtual conferences. from our clients’ » Generate revenue around online events. projects. » Track user interaction. » Gauge audience opinion.
  • 7. esentations customised branding Your presentation is yours – we just build it for you. We can add any branding and logos you need. Our templates are customised exactly to your requirements: so long as it fits on the page you can have it! We don’t brand our players. We don’t spam your users with emails promoting our own wares. Your Companyʼs Online Presentation company/presentation-1.html high quality video – live or on-demand If we’re filming your presentation, the Kinura production team will guarantee that it looks fantastic. We can produce a live mix, or edit from a couple of cameras, and, because your content is streamed over our global network, it will play beautifully every time. Resource downloads & speaker information There’s plenty of room under the video for links, downloads, your branding and the presenter’s name and title. + live stream + build material archive + live interaction & comment + access globally + long term resource & value + personalised & targeted social Media “ Kinura provide crew to film and stream our conferences, creating live and on-demand There are LOTS of interactive tools you can employ to help generate traffic and engage users. Publishing to all the usual social media webcasts with synchronised slides and live platforms is standard (‘tweet this’, ‘like’ on facebook, etc). You can chat. We attract a professional audience who add polls to gauge audience opinion and get some useful feedback expect high quality content and working on specific topics, also users can ask questions live and email the with Kinura has meant we can meet their presenter. For users to communicate with each other it’s easy to expectations – no problem. ” Justin lebbon, Founder – VideoNet (Connected TV and Future TV Ads) embed a chat room on the page too. Our custom built chat room can be fully moderated and comes with a back-end archive of the entire conversation.
  • 8. we set the benchmark rock-solid video hosting Completely reliable global video hosting is at the core of everything we do. Whether your video is live or on- demand we guarantee it will play every time. Your audience won’t be left waiting for a jittery download. What’s more we give you detailed statistics showing how and where your video has been viewed. If we add a bit more web wizardry, we can also tell you if an individual user has tweeted or shared a link to your video. All this useful feedback can help you understand which content works, and how best to engage with your viewers. Brands, publishers, PLCs and educators all rely on our hosting, and we never let them down. Case Study #3 Case Study #6 bmi Business Class Topman CTRL Kinura works with Prospect, the design agency for Interactive design agency Bounce Digital have used leading airline British Midland International (bmi). Kinura’s video hosting for big brand websites since We manage and deliver high resolution video via 2007. One of their latest (and coolest) projects is our global streaming service for a rich media site, Topman CTRL, an inspirational site where the world’s targeting business class customers. Viewers are most exciting bands ‘take control’ for a month and provided with an engaging insight into the business “showcase all the music, places and other diverse class and lounge experiences on offer, and the videos things that inspire them.” have to stream perfectly every time. The site uses YouTube clips alongside video hosted We were able to handle a massive volume of users by Kinura. YouTube still has restrictions on length and as the site went live and it still receives thousands of size of video, so our service provides greater flexibility hits every month. The website was voted best airline and scope for creating full-screen viewing experiences. website by webzine Travelmole, and has been highly Potential rights issues with music or TV content can acclaimed for its use of video and social media. also be managed better using our bespoke service. www.flybmi.com www.topmanctrl.com video host video hosting bm i has been hig for the us hly acclaim e of Kinura’ ed ing case study #3 case study #6 s super hig quality str h eaming vid » Consult eo » Consult ancy on enco ding profi on its webs ancy on deve resolution lopment of les and tech niques ite. » Video man Flash play er full-screen, high CTRL, agement For Topman » Fast turn via FTP and -around from Kinura’s Med edit to onli ia Control ne streami Centre eo hosting for an Ad ng ded Ben we provided vid Kinura prov efits , ractive website ided hands-o the videos n support exciting and inte with the site, for uploadin the project and continue g and inte om, which progresses. s to work grating www.topmanctrl.c sic and presented The detailed with Pros by Kinura, viewing stat pect as Leading airli data for futu provide bmi istics, gath new mu ne British re developm and Prospect ered and showcases using tech Midland Inte ent and outr with cruc nology at rnational each. ial marketi ng Client ional. the internet all levels, (bmi) is com all things inspirat . Kinura wor from e-tic mitted to ked with bmi keting to Testimon manage and self deliver high ’s design agen check-in via ial service: able resolution cy, Prospect Prospect say to handle video via , to The website a massive their glob “…we wer al streami was voted volume of users as the ng e asked to Benefits hosting account for free, whilst Travelmole, best airline site went shoot a set Kinura’s video had access to a as needed and has been website 200 live. of videos Digital have used Bounce Digital for as much testing social med highly accl 9 by webzine to engage agency Bounce g the site, to allow ia. aimed for its use of users in Interactive design since 2007. they were buildin video and the business brand websites ts is Topman CTRL, www. class hosting for big pre-launch. s files, via an online The Chall experience. (and coolest) projec world’s most excitin g to all their client’ ng audience enge One of their latest site where the They also have access ics reports, showi Prospect com That prov ed so topmanctrl.com, an inspirational the music, places run their own statist missioned and showcase all interface, and can and referring sites. that would Kinura to successful l’ for a month geographical data reliably deliv er the bmi provide a global stre that commissione bmi bands ‘take contro inspire them. viewing figures, users wer aming e things that e to be prov ided with videos at high resolutio service d us to do and other divers class and shot, edit another one ial Client Testimon Kinura as our streaming partner for nts are lounge expe an engaging n. End ed and uplo for the loun these riences on insight into aded to the The Challenge perfectly helpful in ge experien every time offer, and the business getting the web in just ce. We for web video have to g accou . the videos videos onli 3 days. Kinu use YouTube clips “It’s really useful helpful, the hostin » 100% relia had to stre been com ne quickly ra were very site needed to g service. This is are always really ble global am pletely relia ble.” and the stre The TopMan CTRL ke video hostin types of sites. They ing always works .” » Viewing video stre aming has also needed a bespo of video, and – and the stream statistics aming Links marketing, but on length and size easy to set up per view and still has restrictions via region because YouTube bespoke Flash player s, etc. Bounce Digital Check out designing of file size the high qua is less flexible when unlimited in terms http://ww lity, LARGE g service is totally g full-screen w.flybmi.com FORMAT streaming Kinura’s hostin scope for creatin Link Kinura Ltd /bmi/en-gb/t here: r flexibility and or TV content and provides greate he-experience ctrl.com Suite 404 /better-for-b issues with music http://www.topman , 324-326 Potential rights . viewing experiences. usiness.as Regent Stre px our bespoke service et, London ed better using — www.kinura.c om W1B 3HH can also be manag — Tel: + 44(0 + 44(0) 2031515870 ) 203151587 , London W1B 3HH — Tel: 0 — www .kinura.co 404, 324-3 26 Regent Street m Kinura Ltd Suite “ Iahave bit of research, Irecommending the services ofcompetitive After fair no hesitation in found their pricing the most Kinura. compared to other quality streaming hosts, and the initial contact the most reassuring of all those that I contacted. Michael sharp, Digital Development Manager – Newsquest Specialist Media ”
  • 9. who’s in the hot seat? know your audience an a lytics d ata capture le ad gener ati on un ique users geo gr aph ic trends e-m a i l add resses survey res ults referr a ls f ro m facebook comments re ferr a ls f rom tw itter aver a ge time watc he ds c hives of c hat conversati on ar if you’re streaming video, you‘ll want to know who’s watching it To help you get to know your audience, we build content-driven websites, with lead-generation tools and clever analytics. User registration, combined with a few widgets, plug-ins and clever back-end reporting, gives you all the marketing tools you need. Social media increases the reach of your videos and webcasts by driving traffic and raising awareness. User comments, surveys, polls and live chat can all be integrated to bring your content to life. We can help you to build up a picture of your audience, so that you can concentrate on building a fantastic (and fruitful) content strategy.
  • 10. best seat in the house posh webcasting Kinura’s webcasting service is legendary. Clients who use us are always impressed, so we must be doing something right. We offer multi-camera filming and vision mixing, streaming your event worldwide at the highest quality possible. As well as high production values and a tried and trusted workflow, we offer lots of funky extras like live chat, social media, live subtitling and big screen link-ups. We know events are the culmination of many hours of work, so we do our best to make the technology seamless and the workflow simple. We’re used to working alongside in-house teams, external suppliers and venue staff. We’re prepared for almost anything. Whatever you want to stream, we’ll make it a success. Link Fast post-p Expert vision-mixin g c hives Syn in g am to bi c hr res’ a r onis stre g scre ms e obal slid t high roduction A dd for ens plat es – le gl socia eliab live V Instan lm ed ia ly r ebT t oW o l Tta g a d in in g HD st U plo strea m rea mi y Fl ash n g qua lit High in g Multi-venue strea m Strea m from a field Live subtitles tem Robot ca mer a sys g Live c i l m in hat ro m er a f oms Mu lti-ca test in g Str ea m y ivit into nect face Con book “As well astoproviding a and managed to findKinura are a pleasure work with totally great service solutions for all we asked. They were friendly, helpful and totally reliable. The webcast they provided for Power to the Pixel was the smoothest I’ve ever seen. liz Rosenthal, Director – Power to the Pixel ”
  • 11. from where I’m sitting the best of both worlds when it comes to live webcasting, kinura has the b, who are pioneers in using a three screen set up who use a big screen to create a ‘LiveCast Lounge’ very best credentials. we haven’t jumped on the at the conferences they produce – one showing the accommodating overspill for their sell-out conference. bandwagon – we’ve been doing it for years. sarah video mix, one the presenters’ slides, and one showing An interesting concept, because delegates can still platt, co-founder of the company, has worked on comments coming in via a chat room or twitter. At take part, but the slight separation, and way the more webcasts than she can remember. here she one event we also beamed in multiple webcam feeds room is set up with comfy chairs, low tables and plug talks about her experiences and outlines a few from children in schools all over the UK. points, means people can easily work, tweet or blog things you need to know if you are thinking about Working on these events taught me a lot about throughout the event. going live. moderating audience feedback in a live environment. Also, TED.com streamed a conference called “I used to talk to people about my job and they It’s one thing to show tweets, but what do you do TEDWomen from Washington DC in December 2010. didn’t quite get it, but it’s a different story now. The if your hashtag gets hijacked? And how do you get People organised events all over the world which term ‘webcasting’ has become part of the language several audiences in remote locations to talk to would feature the live webcast – and they paid $100 and, whilst not everyone is doing it, most people each other at the same time without it becoming a to watch it. Our client Power to the Pixel streamed have an idea that it’s possible and what’s more, they confusing cacophony?! their Cross-Media Film Forum (held at bfi Southbank believe it will work. If you want to run a webcast, you need to consider in London) on cinema screens in Manchester and Financial pressures and the need to find cleaner, a few key things – the main one being to make sure Birmingham. They ran local spin-off events, where greener ways of doing things have driven many the venue has a solid and dedicated broadband line people could hear talks at their local venue; then organisations to take their communications online. to get a quality video stream out. watch a couple of sessions from the conference in Individual corporations need to increase their You also need to plan your web updates, so that London via the webcast; then switch back to their sustainability, so streaming meetings and conferences the audience knows when the stream will be live, local event for more real-life networking etc. This kind is now an obvious, almost essential, thing to do. and take time to plan what happens to the content of thing is just great in my book: mixing the virtual Most of the webcasts we produce happen afterwards. If you are using chat rooms or twitter, with the real to get the best of both worlds. alongside ‘real’ events. Our clients have a lot to you need to have someone who will manage the All of these new ideas are just the beginning. think about and plan, so they rely on us to look after conversation. It sounds obvious to say, but make Years ago, around 2002, I helped Amnesty International the webcasting and make it all run as smoothly as sure this person knows a thing or two about social stream a live video report from Kabul to their website possible. Many clients stick to straightforward video, media – it does have its own rules and language. via a satellite video phone. It seemed like pure magic and even then there’s a lot going on behind the Your moderator needs to know their LOLs from their at the time. scenes to make the webcast happen. However, in WTFs! To think that now, (broadband speeds permitting) the last year or so, clients’ briefs have become more One thing that really excites me at the moment anyone, anywhere can stream themselves live, and creative, sophisticated and complex. As virtual worlds is the trend towards using webcasts on big screens. post continual live updates via social media, keeping and social media are now used before, during and Moving away from the ‘single user at a computer their followers following. It’s powerful and exciting after events, I find myself becoming an ‘online event’ screen’ and back to a shared experience makes stuff, so my job is getting more interesting. People person, rather than just dealing with video. sense, because we are all human, and we like doing love moving images, and more people than ever are We work with an innovative company called Just- things together. An example of this is ThinkingDigital, doing it live.
  • 12. wonderful webcastery digital knowledge, experience and skill, with a little bit of Kinura magic HERE ARE A FEW OF OUR SPELLBOUND CLIENTS: bmi | Tate | FILMCLUB | TopManCTRL | DCMS | Haymarket | Discovery Channel | Chinwag PR Week | Codeworks | MediaMind | FutureTV | The Viral Factory | Power to the Pixel | Clicksoftware | Interserve | RPS Group | bTWEEN www.kinura.com kinura – experts in online video +44 (0)20 3151 5870 15 Queen Street, Colchester email: info@kinura.com Essex CO1 2PH twitter: @kinura If you’ve finished with me, please recycle me. Thanks.