1. CONFORMITY & EXCLUSION
OUTER-DIRECTED
INNER-DIRECTED
IDEALISM & INDIVIDUALITY
INTRODUCING, THE FOUR QUADRANTS
• Personal fulfillment through experimentations
• Physical and moral well-being important
• Care about being open to others, enriching
experiences
Experience & Personal Development
• Conformist and materialistic values
• Social success, displaying status
• Seek clearly defined structures
Social Success, Materialism & Pride
• Feel excluded and lack purpose
• Seek security, stability, leadership
• Accept civil disobedience, violence
Security, Stability & Exclusion
• Personal independence and control
• Adhere to ideals regarding social issues
• Reject authority, conformity, materialism
Autonomy & Well-being

2. CONFORMITY & EXCLUSION
OUTER-DIRECTED
INNER-DIRECTED
IDEALISM & INDIVIDUALITY
Arts, Theatre, Leisure
OCCUPATIONAL SECTORS (SELECT DATA)
Telecommunications
Education
Mining
Manufacturing
Marketing, Advertising, PR

3. SOCIAL VALUES (SELECT DATA)
INTROSPECTION & EMPATHY
Enthusiasm For Technology
Marketing, Advertising, PR
Skepticism Toward Big Business
Technological Anxiety
Rejection of Authority
Advertising as Stimulus
Enthusiasm for Consumption Utilitarian Consumerism
Arts, Theatre, Leisure
Telecommunications
Education
Mining
Manufacturing
Confidence in Big Business
CONFORMITY & EXCLUSION
OUTER-DIRECTED
INNER-DIRECTED
IDEALISM & INDIVIDUALITY