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MARKETING MANAGEMENT Chapter 1 INTRODUCTION TO  MARKETING
Definition of Marketing ,[object Object],[object Object]
Core Marketing Concepts
Maslow’s Hierarchy of Needs
Marketing Offers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of a Modern  Marketing System
Marketing Orientations or Concepts   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Model  T – Best Example for  ‘Production Concept ’
Societal  Marketing  Concept
The Marketing Process
The Marketing Mix Variables

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Ch 1