A balanced perspective

1. K V Ramesh Offering Synthesis Analysis Application Entrepreneurship Comprehension Knowledge/Idea

3. Material

4. Shape

5. Branding

6. Smarts (RFID/Storage)

7. Wooden (Bio-degradable)Application - Innovation

8. Business Model Framework Customer Relationship Partners Customer Segments Distribution Channel Supply Chain Core capabilities Value Proposition Revenue Streams Cost Structure Success or Failure ?

9. The Business Dream & Logic Vision Be the World’s Preferred Source of Possibilities forCustomer Segments Mission Earn a Serious Global Position By YYYY through Sustained Differentiation In a Zero-Sum Game… Me-Too Player Strategy Cost Management & Price Discounts New Player Strategy Compete on Differentiators & Price Performance Opportunity for those Competing on Differentiators is Global

10. Grow at Moderate Pace Cash Deficit Balanced Growth Sales Growth Cash Surplus Return on Assets (ROA) Capital efficiency is all about sweating the assets

11. Move through the Pipeline Optimum Market Share Monopoly Price War Market Share Obsolescence Healthy Growth Time It is important to know when to exit a product line and move to next

12. Hard & Soft Choices F Best Option Common Option Workable Option N Status Quo Option Workable Option Resisted Option External Factor Not an Option Unique Option Resisted Option UF UF F N Internal Factor F – Favorable N – Neutral UF - Unfavorable Hard Decisions demand that we ignore N

13. Business Governance

14. Business Valuation Future Cash Flows are a function of your ability to Move through the Pipeline Growth is by Geography (Users) and Extensions (Usage) Growth & Governance attracts Capital Valuation is proportional to where you are on Individual-to-Institute Journey

15. Evolution favors Innovators! For further discussion, contact me. Extended thinking The.kvr@gmail.com