2. Chapters
1. Creating A Twitter Account
2. Connecting On Twitter
3. Twitter Lingo
4. What The Hashtag?
5. Twitter Lists
6. Sharing On Twitter
7. Third Party Twitter Applications
8. How Twitter Can Help Your Business
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
3. Before you create your Twitter account I want you to grab a piece of paper and write down
3 possible Twitter Usernames.
Example:
If your name is John Smith then you might want to write down
1. JohnSmith
2. TheJohnSmith
3. John_Smith
The reason that you are writing down three choices is because your name may very well
already be taken by someone else.
OK so you have the three that you are good with written on that piece of paper, right?
Great!
Go to Twitter.com and select the option “Sign Up”
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
4. Sign Up by choosing this option.
After you have chosen this option you will be taken to a page that will
Allow you to create your Twitter profile. Do you remember those three
Names you wrote down? First start with the one you want the most and
If it’s already in use try the next and then the next. If all three are unavailable
You will need to try something else.
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
5. John Smith
JohnSmith
*************
johnsmith@gmail.com
6. Once you have done this you will need to verify your account.
To do this Twitter will send you a verification email to the email
address used to set up the account.
Moving along….
Next step is to create your presence. This is adding your website link,
Bio, your image and your location.
Make sure you are adding your FULL weblink (http://yourwebsite.com)
Where do you live? Let everyone know because this is one way that people will
find you.
Your Bio is 160 characters to describe who you are, what you do and your passions,
hobbies.
Try to use an image of yourself and not your business logo. Social Media is about
connecting with people, not things.
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
7. Chicago, IL
http://ursite.com
Small business owner with a lovely
Flower shop off of Michigan Ave.
Blackhawks fan…….
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
8. Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
9. Finding other people to connect with on Twitter is probably one of the most
Challenging things about Twitter. People tend to quit very quickly when they don’t
See their Twitter account grow fast.
Hint: It isn’t about the number of followers, it’s all about the quality of them
To find relevant people to follow you can use”
• Search.twitter.com
• Tweepml.org
• Twitter Lists (I will explain later)
•See who other people are Tweeting with
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
10. The only way to truly be successful on Twitter and see the success
In your efforts for your business is to be social. Tweet with others,
Get to know new people and provide quality content.
By talking with other people on Twitter you are allowing others to
See that you are a real person that does not want to spam anyone
With promotions, viruses and malicious sites.
By talking to people day in and day out you are getting to know them
And this makes you trustworthy.
By sharing quality content people await your Tweets and want to see
What you suggest.
To find good content you can use Google Alerts and monitor keywords
Associated to what your business is and what your hobbies might be.
Example:
You are a coffee shop owner so you can use the key words
Coffee, mocha, coffee recipes, espresso,
You will receive updates in your email pertaining to these keywords.
This is what you choose to share with your following along with your own
Tweets for your business
11. Yes, it’s true. We have our own language when it comes to Tweeting and
we are nothing but proud of it. These are highly crucial components to your Twitter
experience
A Retweet or a RT is when you or another Twitter user chooses to
Share a fellow Twitterer’s Tweet/Post
Example: You sent out a Tweet that said “Check out my latest blog post on
Why coffee is AMAZING http://bit.lyyshsb”
I see this Tweet and have read your post and because the post is really
informative I have chosen to RT it to my followers. I simply would Retweet
this post so my connections have the chance to see what I found to be great
content.
RT @JohnSmith Check out my latest blog post on
Why coffee is AMAZING http://bit.ly/yshsb
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
12. An “At Reply” or @reply is a simple way of connecting
with a specific person through Twitter.
By placing the @ sign then the Twitter name (no spaces)
your Tweet or response will appear in their mentions.
This is what you will do when you are connecting with one or a few
Specific Twitter users.
Example: @JohnSmith Loved the blog post just as much as I love coffee!
This allows “JohnSmith” to see the reply or Tweet to him in his mentions
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
13. Direct Message or DM is a private message
(140 characters) between you and another
Tweeter.
This is a private message between you and ONE (1) other Twitter user.
You cannot add more than one Twitter user in a DM.
This would be used for Tweets that you do not want others to see.
Example:
DM JohnSmith Call me when you can 555.555.5555. Need to talk
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
14. Trending Topics can be found on the right side of your Twitter page and consist of
topics, keywords and hashtags that are popular at that moment. Trending Topics
are in real time and constantly changing
Trending topics keep you updated in real time!
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
15. So many people get confused on hashtags, but once they understand they become
unstoppable hashtaggers.
A Hashtag or # is the pound sign with a
keyword or phrase placed directly after it.
Example: #TwitterTips #Twitter #n00b
Hashtags allow people to follow the specific
keyword or key phrase easily.
This is really good for Online Twitter
Discussions, Offline events or simply to connect to
relevant Twitter Users.
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
16. This Is What A Tweet With A Hashtag Would Look Like
“Did you see the lasted cinnamon coffee recipe I put on my website? #Coffee #CoffeeRecipes”
This allows coffee lovers that are following the hashtag #coffee or #CoffeeRecipes to easily find
Your Tweet. People that follow that hashtag do not have to be following you on Twitter to see
Your Tweet. They just need to follow that hashtag.
Hashtags do not always need to be used in a Tweet. They are best used when tracking/
Tweeting about breaking news, events, specific topics and Online Twitter Chats.
# + Keyword/phrase = Hashtag
#Keyphrase
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
17. Twitter lists are a great way of categorizing Twitter users by location, likes, businesses,
Expertise etc…
If John Smith was put into Twitter lists, he might be categorized in lists such as:
• Coffee
• Coffee Tweeters
•Coffee Bloggers
• Coffee Addicts
•Coffee Shop Owners
•Coffee Enthusiasts
This would be because John Smith owns a coffee shop, Tweets about coffee and connects with
Other java bean enthusiasts.
Twitter users do not have to be following you to follow a list.
This means that if you are a consistent Twitterer and you provide quality to your Twitter
Stream other people will list you in relevant lists.
YOU WANT THIS TO HAPPEN!
You can create your own lists too!
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
18. Ever since we can remember we have been told that we need to share. Even today we need
To be reminded that sharing is good and on Twitter sharing is what needs to be done.
This is what Twitter is for. You have something to say and you now have a platform to say it.
Before you start sharing remember to:
• Not send the same message repeatedly, this is called spam.
• If you are sharing a link add a blurb about what the link is.
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
19. This Is Why You Want To Use Twitter To Share Your Information
Did you see the benefits for drinking a cup of coffee a day? http://bit.ly/hgsf
Your followers
Two of your followers liked your content
and chose to share it or RT the Tweet.
One Tweet could
Reach thousands of
People that you
have Your followers
Yet to connect with. followers
This is why you
need
To Tweet
consistently Your followers,
And provide quality Followers, followers
content.
Kim Randall | Social Media Strategist | kimrandall.me | kimrandall.biz | @_kimrandall
20. There are many different applications that you can use to Tweet if you choose to.
Using a third party application would mean that you would not Tweet from
Twitter.com, but from the application you desire.
Here is a list of some of my favorite applications. This is not something that I would
Suggest until you are familiar with Twitter.
• TweetDeck.com (download)
• Twhirl.com (download)
• Seesmic.com (download)
• MyVBO.com (web based)
You can find others by simply Googling “Twitter applications”
Kim Randall | Social Media Strategist |
kimrandall.me | kimrandall.biz |
@_kimrandall
21. In conclusion, Twitter is a great platform for branding
yourself and/or business. I have given
You tips that were never even thought of when I first
started Twitter and I hope it helps make
Transition into Twitterville a painless, easy and fun one.
Remember:
If you provide something great, people will begin to follow
you.
Do not give up or get discouraged. It takes time to build a
community.
Have fun!
Kim Randall | Social Media Strategist |
kimrandall.me | kimrandall.biz |
@_kimrandall
22. About Kim Randall
Kim Randall is a Social Media Strategist that is completely obsessed
with all things Social Online. Kim began her Online career working
for a real world company that was based within the Virtual World
of Second Life and from there she was hooked. Kim now builds
strategies, communities and images Online for her clients across
the globe and in the Tampa Bay area with the many popular social
tools available.
Kim has earned her title as “Social Media Addict” when she created
her 200th Social Platform profile and her 30,000th Tweet.
Kim Randall | Social Media Strategist |
kimrandall.me | kimrandall.biz |
@_kimrandall