1. The Beginning of Asian Changes
Innovative Efforts to Create
Service Design Market in Korea
Namhyoung Kim | professor | Kaywon School of Art and Design | South Korea
Miso Kim | Ph.D. Candidate | Carnegie Mellon School of Design | Pittsburgh
Thursday, October 20, 2011

2. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Service Design in Korea
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

3. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Design in Korea
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

4. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Design in Korea
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

5. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Design in Korea
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

6. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Design in Korea: design Seoul
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

7. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Design in Korea: design Seoul
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

8. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Design in Korea: design Seoul redesign
“Gwanwhamoon Plaza blocked without asking the citizens,”
- A photo from a student demonstration
“Welcome to Seoul, where appearance is the priority.”
- Reverse graffiti on street dust, by Design Group FF
“Design makes children starve.”
- iLikeSeoul Project, stickers on Seoul City Posters,
by Design Group FF
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

9. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Design in Korea: gone with the rain
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

10. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Design in Korea: the big dive into
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

11. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Service Design in Korea
Public Design is design is not design Policy makers
Design Oneness Mission Center Ministry of Knowledge Economics
Gwangju Design Biennale Korean Institute of Advancement of Technology
Design Group FF KIDP (Korean Institute of Design Promotion) Public Workers
Cyphics Research Design Activism National IT Industry Promotion Agency
Team Interface Crevate
Government Election
ID UX Agencies
Consultants S E R V I C E Politics Seoul Renaissance Demonstration
Qualitative Academia
Design philosophy Humanities
Design thinking
D E SBig Corporations
Consilience
IGNBusiness
Design Seoul
President Mayor of Seoul
Political Parties
Public Design System Interdisciplinary programs Strategy Marketing Experience economy
Human-centeredness Methods Management China Global Competition
Students and scholars New technology Innovation
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

12. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Service Design in Korea
2008 The Age of Service Design Book by Hyunmyung Pyo, Mikyung Choi, and Wonsik Lee
2008 International Service Innovation Design Conference Dongseo University
2009 Service Design International Seminar Sung Kyun Kwan University Creative Design Institute
Service Science National Forum
KIDP (Korean Institution of Design Promotion)
MKE (Ministry of Knowledge Economy)
2009 Design DB+ Service Design Online Community, Seongwon Yoon, KIDP
2010 Service Design Workshop Sung Kyun Kwan University Creative Design Institute
Service Science National Forum
KIDP, MKE, Korean Institution of Industrial Technology Promotion
Korean Institution of Information and Communication
2010 Service Design Forum KIDP, MKE, Team Interface, Cyphics, Crevate
2011 DesignDIVE KIDP, MKE, DOMC (Design Oneness Mission Center), SDC (Service Design Council)
2011 Diverse conferences, lectures, courses, and projects Ongoing
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

13. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Service design DIVE
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

14. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DesignDIVE
Management
Workshop
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

15. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DesignDIVE
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

16. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

17. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020 : process
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

18. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020 : organizers & facilitators pre-workshop
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

19. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020 : organizers & facilitators pre-workshop
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

20. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: subjects
Global
Economic
Integration
Aging
Convergence
Society
Environment
and Resources
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

21. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020 : SNS
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

22. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: the big dive day
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

23. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: networking party
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

24. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: presentation
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

25. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Healthcare for Elderly: Getting over Fear
Aging
Society
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

26. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Culture and Leisure Service for Active Senior Citizens
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

27. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Customized Business Consulting for Cultural Diversity
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

28. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Crowd-Sourcing Open Platform for Social-lancers (International Designers)
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

29. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
GreenBuddy: Possessing to Sharing
Environment
and Resource
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

30. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Bringing in More Values to Business in Rural Communities
Environment
and Resource
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

31. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Smart Eco-food System
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

32. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Eco-clouding Lifestyle Scenario for Reducing Carbon Footprint
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

33. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Smart Phone Movie Service for Working Moms
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

34. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Coping with Nuclear Disaster
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

35. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE 2020: outcome
Globalization of economy
Collaboration and competition
Global Global employment
Welfare and public service Changes in Asia
Economic
Decreasing birth rate Restructuring business model
Integration
Lifelong education
Silver healthcare
Childcare
Aging
Convergence
Society
Eco-friendliness Digital convergence
Environment
Sustainability Cultural convergence
and Resources
Energy crisis Convergence and new industry
New energy IT and Ubiquitous technology
Green growth R&D
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

36. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

37. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

38. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland: definition
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

39. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland: research framework
SERVICE
experience
SIGNAGE PLACE
experience experience
MOT
experience
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

40. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland: research
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

41. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland: small group works
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

42. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland: the big dive day
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

43. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland: outcome
• Theme Park Experience Redesign for Parents
• The European Zone Mania Project
• Visiting Everland: from Waking-up to Going to Sleep
• Efficient Management of User Waiting Time in Everland
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

44. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland: presentation
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

45. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DIVE Everland: feedback
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

46. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
DesignDIVE: Management Workshop
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

47. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Insights
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

48. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
servicedesign.or.kr
playdomc.com
Future directions
Namhyoung Kim, Kaywon School of Art and Design | Miso Kim, CMU School of Design | Service Design Global Conference 2011
Thursday, October 20, 2011

49. Service Design in Korea | DesignDIVE 2020 | DesignDIVE Samsung Everland | DesignDIVE Management Workshop | Future Direction
Thank you :) Questions or comments?
Namhyoung Kim | professor | Kaywon School of Art and Design | South Korea | nh2001@kaywon.ac.kr
Miso Kim | Ph.D. Candidate | Carnegie Mellon School of Design | Pittsburgh, USA | misokim@cmu.edu
Special Thanks to Jamin Hegeman, Sungwon Yoon, Peter Scupelli, and Ahra Cho for wonderful feedbacks.
Thursday, October 20, 2011