This document discusses several theories related to media in the online age, including the Long Tail theory, Wikinomics, and Web 2.0. The Long Tail theory suggests that the internet has expanded markets for niche products. Wikinomics describes how the internet has empowered individuals and reduced barriers through ideas like sharing, free creativity, and democratized media. Web 2.0 refers to websites that allow users to interact, collaborate and generate their own content through features like social media, blogs and videos.
21. The long tail A theory developed by *Chris Anderson in 2006
22. The long tail A theory developed by *Chris Anderson in 2006 You need to research this on the web and fully understand it Make sure you refer to sites that you understand!! Start here: http://www.longtail.com
23. The long tail A theory developed by *Chris Anderson in 2006
25. The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption
26. The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption He uses iTunes, YouTube and social networking sites as examples of his theory
27. The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption He uses iTunes, YouTube and social networking sites as examples of his theory Social networking – “viral marketing” – soon spread the word about Anderson’s ideas
28. The long tail This is it … Our culture and economy are moving away from a relatively small number of sales of mainstream products and markets at the head of the demand curve to a larger number of niche (or specialist) products and markets
29. The long tail small number mainstream larger number niche
33. The long tail Shelf Space… The internet (on-line retailing) has fewer physical constraints - narrowly targeted goods and services can be as economically attractive as mainstream fare.
34. The long tail Shelf Space… The internet is a virtual warehouse with few overheads compared to a traditional high street retail outlet. Shelf space is no longer a deciding factor when considering stock levels.
110. On-line TV EXAM QUESTION Consider two media areas - what difference has Web 2.0 made to their production and comsumption? Has everything really changed in both cases - as some people would suggest?
113. Web 2.0 A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community , in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Media in the on-line age
120. Web 2.0 A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community , in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Media in the on-line age
121. Web 2.0 Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the ways software developers and end-users use the Web. Media in the on-line age
122. Web 2.0 Tim Berners-Lee, the inventor of the web has said that he always intended the web to be used in this way so has dismissed the term as “jargon”. Media in the on-line age