Oshyn's Christian Burne spoke in depth about SEO in CMS at the Gilbane San Francisco Conference on June 3rd, 2009. Download the presentation to learn more about best practices for using your CMS to optimize SEO. The file can be downloaded here: http://www.oshyn.com/_literature_31975/Optimizing_Your_SEO_Within_Your_Web_Content_Management_Strategy

1. Gilbane Conference 2009San FranciscoOptimizing Your SEO Within Your Web Content Management Strategy June 3, 2009 Christian Burne

3. Frequent changes in Search algorithms make them unpredictable

4. Too much competition for commonly used keywords

5. More and more websites with quality content and authority

6. Inclusion of Social Media aspect to SEO makes it more competitive

7. UGC can affect keyword density on a page, thereby affecting SEO

8. Ever expanding webiverse is making it difficult to optimize number of inbound links

10. SEO needs Social Media and vice versa

11. Can help spread the brand name

12. Reaching out to more customers means better chances for conversion

13. Can result in substantial number of quality, relevant inbound links

16. Link Backs

17. Thoughtful URLs (Friendly URLs)

18. Publish to a Flat directory

19. Information Architecture

20. Sitemaps and Robots.txt

21. Create Web 2.0 Alternatives

22. Enforce Short URLs (max 5 words per URL)

23. Dashes are better than underscores (word1-word2)

24. Use descriptive Anchor text within content

26. Site “Freshness”

27. 301 Redirects

28. Clean Code

29. Accessibility Compliance

30. Locate Server geographically “close” to spider

31. Use subdomains for Microsites

32. Request and Response Compression

33. Use “nofollow” for links posted by UGC

35. Cluttered URLs

36. Use Splash Pages

37. Have bad words on your site

38. Duplicate Titles

39. Session variables in the URL

40. Home page redirects

41. Keyword Gimmicks

42. Broken Links

43. JavaScript Navigation

44. Duplicate Content

46. Titles, Keywords & Descriptions

47. Site Freshness

48. Templating

49. Good IA

50. Enforce W3C compliant HTML code via templates

51. Accessibility compliance

52. Link Management

53. URL Aliasing and good URL structure

54. Broken Links

55. Moderated UGC

56. Localization & Duplication

58. Duplication of content can be bad

59. Repurposing code can sometimes cause cluttered HTML

60. Allowing multiple editors to enter content on different parts of a single page makes it more difficult to optimize for SEO

62. Download the complete presentation at: http://www.oshyn.com/resources/whitepapers.html Christian Burne cburne@oshyn.com www.oshyn.com