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The Authority on World Travel & Tourism

Travel
& Tourism
	 Economic Impact 2013
	Americas

WTTC Travel & Tourism Economic Impact 2013

1
For more information please contact:

Rochelle Turner
Research Manager
rochelle.turner@wttc.org
© 2013 World Travel & Tourism Council
Contents
The Economic Impact of Travel & Tourism 2013
Foreword.............................................................................................................................................................................................. i
2013 Annual Research: Key Facts........................................................................................................1
Defining the Economic Contribution of Travel & Tourism..............................2
Travel & Tourism’s Contribution to GDP......................................................................................3
Travel & Tourism’s Contribution to Employment...........................................................4
Visitor Exports and Investment...................................................................................................................5
Different Components of Travel & Tourism.............................................................................6
Summary Tables: Estimates & Forecasts..................................................................................7
The Economic Contribution of Travel & Tourism:
Real 2012 Prices...................................................................................................................................................................8
The Economic Contribution of Travel & Tourism:
Nominal Prices.........................................................................................................................................................................9
The Economic Contribution of Travel & Tourism: Growth....................... 10
Glossary.......................................................................................................................................................................................... 11
Methodological Note................................................................................................................................................ 12
Regions, Sub-regions, Countries....................................................................................................... 13

USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED
1-2 Queen Victoria Terrace, Sovereign Court, London E1W 3HA, UK
2 Tel: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. Email: enquiries@wttc.org. www.wttc.org
Foreword

The World Travel & Tourism Council (WTTC) has been investing in
economic impact research for over 20 years. This research assesses
the Travel & Tourism industry’s contribution to GDP and jobs for
184 countries and 24 regions and economic groups in the world. 
Our ten-year forecasts are unique in the information they provide
to assist governments and private companies plan policy and
investment decisions for the future.
2012 demonstrated again the resilience of the Travel & Tourism industry in the face of continued economic
turmoil, as economic growth slowed and was even negative in key global markets. The latest annual research
from WTTC and our research partner Oxford Economics, shows that Travel & Tourism’s contribution to GDP
grew for the third consecutive year in 2012, and created more than 4 million new jobs. The strongest growth
in 2012 was evident in international demand as appetite for travel beyond national borders, from leisure and
business visitors, remains strong.
Travel & Tourism’s importance to the wider economy continued to grow in 2012. Its total contribution
comprised 9% of global GDP (US $6.6 trillion) and generated over 260 million jobs – 1 in 11 of the world’s
total jobs. The industry outperformed the entire wider economy in 2012, growing faster than other notable
industries such as manufacturing, financial services and retail.
With such resilience in demand and an ability to generate high employment, the importance of Travel &
Tourism as a tool for economic development and job creation is clear. In total, the industry contributed to over
10% of all new jobs created in 2012. Less restrictive visa regimes and a reduction in punitive taxation levels
would help the industry to contribute even more to broader economic development and better fulfil the clear
demand for international travel.
While 2013 will present further challenges for the global economy and the Travel & Tourism industry, we remain
optimistic that Travel & Tourism will continue to grow, outpace growth of the wider economy and remain a
leading generator of jobs.
In the longer-term, demand from and within emerging markets will continue to rise in significance. Destinations
need to be willing to invest in infrastructure suitable for new sources of demand to achieve the clear growth
potential that exists. For example, we forecast that China will overtake the US by 2023 as the world’s largest
Travel & Tourism economy, measured in total GDP terms (2012 prices), and the size of the outbound market.

David Scowsill
President & CEO
World Travel & Tourism Council

i

WTTC Travel & Tourism Economic Impact 2013
Americas
2013 ANNUAL RESEARCH: KEY FACTS

2013
forecast

GDP: DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP was USD680.4bn (2.9% of total GDP) in
2012, and is forecast to rise by 2.9% in 2013, and to rise by 3.9% pa, from 2013-2023, to
USD1,021.9bn in 2023 (in constant 2012 prices).

GDP: TOTAL CONTRIBUTION
The total contribution of Travel & Tourism to GDP was USD2,001.4bn (8.6% of GDP) in 2012,
and is forecast to rise by 2.9% in 2013, and to rise by 3.6% pa to USD2,946.0bn in 2023.

EMPLOYMENT: DIRECT CONTRIBUTION
In 2012 Travel & Tourism directly supported 15,570,500 jobs (3.6% of total employment). This
is expected to rise by 2.0% in 2013 and rise by 2.2% pa to 19,748,000 jobs (4.0% of total
employment) in 2023.

EMPLOYMENT: TOTAL CONTRIBUTION
In 2012, the total contribution of Travel & Tourism to employment, including jobs indirectly
supported by the industry, was 9.3% of total employment (40,047,500 jobs). This is expected to
rise by 2.2% in 2013 to 40,934,500 jobs and rise by 2.2% pa to 51,027,000 jobs in 2023 (10.3%
of total).

VISITOR EXPORTS
Visitor exports generated USD269.4bn (6.6% of total exports) in 2012. This is forecast to grow
by 3.6% in 2013, and grow by 4.1% pa, from 2013-2023, to USD418.2bn in 2023 (5.8% of total).

INVESTMENT
Travel & Tourism investment in 2012 was USD239.3bn, or 5.9% of total investment. It should
rise by 5.0% in 2013, and rise by 4.8% pa over the next ten years to USD401.5bn in 2023 (6.2%
of total).

Total Contribution of
Travel & Tourism to GDP

Breakdown of Travel & Tourism's Total
Contribution to GDP and Employment 2012

2012 USDbn
2012 USDbn

GDP (2012 USDbn)

3,500

432

3,000

2,000

680

1,500

15,570
16,249
8,229

1,000
500

Employment
('000)

889

2,500

Direct

Indirect

Induced

2023
2023

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

0

= Total contribution of Travel & Tourism
WTTC Travel & Tourism Economic Impact 2013

1
Defining the economic
contribution of Travel & Tourism
Travel & Tourism is an important economic activity in most countries around the world. As well as its direct economic
impact, the industry has significant indirect and induced impacts. The UN Statistics Division-approved Tourism Satellite
Accounting methodology (TSA:RMF 2008) quantifies only the direct contribution of Travel & Tourism. But WTTC
recognises that Travel & Tourism's total contribution is much greater, and aims to capture its indirect and induced
impacts through its annual research.

DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP reflects the ‘internal’ spending on Travel & Tourism (total spending
within a particular country on Travel & Tourism by residents and non-residents for business and leisure purposes) as
well as government 'individual' spending - spending by government on Travel & Tourism services directly linked to
visitors, such as cultural (eg museums) or recreational (eg national parks).
The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in
National Accounting, of tourism-characteristic sectors such as hotels, airlines, airports, travel agents and leisure
and recreation services that deal directly with tourists.The direct contribution of Travel & Tourism to GDP is calculated
from total internal spending by ‘netting out’ the purchases made by the different tourism sectors. This measure is
consistent with the definition of Tourism GDP, specified in the 2008 Tourism Satellite Account: Recommended
Methodological Framework (TSA: RMF 2008).
TOTAL CONTRIBUTION
The total contribution of Travel & Tourism includes its ‘wider impacts’ (ie the indirect and induced impacts) on the economy.
The ‘indirect’ contribution includes the GDP and jobs supported by:
● Travel & Tourism investment spending – an important aspect of both current and future activity that includes
investment activity such as the purchase of new aircraft and construction of new hotels;
● Government 'collective' spending, which helps Travel & Tourism activity in many different ways as it is made on
behalf of the ‘community at large’ – eg tourism marketing and promotion, aviation,
administration, security services, resort area security services, resort area sanitation services, etc;
● Domestic purchases of goods and services by the sectors dealing directly with tourists - including, for example,
purchases of food and cleaning services by hotels, of fuel and catering services by airlines, and IT services by
travel agents.
The ‘induced’ contribution measures the GDP and jobs supported by the spending of those who are directly or indirectly
employed by the Travel & Tourism industry.
PLEASE NOTE THAT DUE TO CHANGES IN METHODOLOGY BETWEEN 2010 AND 2011, IT IS NOT POSSIBLE TO COMPARE FIGURES
PUBLISHED BY WTTC FROM 2011 ONWARDS WITH THE SERIES PUBLISHED IN PREVIOUS YEARS.

2

WTTC Travel & Tourism Economic Impact 2013
Travel & Tourism's
1
contribution to GDP
The direct contribution of Travel & Tourism to GDP in 2012 was USD680.4bn (2.9% of GDP). This is forecast to rise
by 2.9% to USD700.4bn in 2013.This primarily reflects the economic activity generated by industries
such as hotels, travel agents, airlines and other passenger transportation services (excluding commuter
services). But it also includes, for example, the activities of the restaurant and leisure industries directly
supported by tourists.
The direct contribution of Travel & Tourism to GDP is expected to grow by 3.9% pa to USD1,021.9bn (3.1% of
GDP) by 2023.

AMERICAS: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO GDP
Constant 2012 USDbn

% of whole economy GDP
3.30

1,200

3.20

1,000

3.10

800
3.00

600
2.90

400
2.80

200

2.70

2023
2023

2013

2012

2011

2010

2009

2008

2007

2006

2005

2003

2004

2.60

2023
2023

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

0

The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and
induced income impacts, see page 2) was USD2,001.4bn in 2012 (8.6% of GDP) and is expected to grow by
2.9% to USD2,059.7bn (8.6% of GDP) in 2013.
It is forecast to rise by 3.6% pa to USD2,946.0bn by 2023 (9.1% of GDP).
AMERICAS: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP
% of whole economy GDP

Constant 2012 USDbn
3,500

10.0
9.0

3,000

8.0
2,500

7.0
6.0

2,000

5.0
1,500

4.0
3.0

1,000

2.0
500

1.0

0

0.0
2012

Direct
1

2013

Indirect

Induced

2023
2023
2023

2012

Direct

2013

Indirect

2023
2023

Induced

All values are in constant 2012 prices & exchange rates
WTTC Travel & Tourism Economic Impact 2013

3
Travel & Tourism's
contribution to employment
Travel & Tourism generated 15,570,500 jobs directly in 2012 (3.6% of total employment) and this is forecast to
grow by 2.0% in 2013 to 15,883,500 (3.6% of total employment).
This includes employment by hotels, travel agents, airlines and other passenger transportation services
(excluding commuter services). It also includes, for example, the activities of the restaurant and leisure
industries directly supported by tourists.
By 2023, Travel & Tourism will account for 19,748,000 jobs directly, an increase of 2.2% pa over the next ten
years.
AMERICAS: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT
'000 jobs

% of whole economy employment
4.3

25,000.0

4.2
4.1

20,000.0

4.0
3.9

15,000.0

3.8
3.7

10,000.0

3.6
3.5

5,000.0

3.4

The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply
chain and induced income impacts, see page 2) was 40,047,500 jobs in 2012 (9.3% of total employment). This
is forecast to rise by 2.2% in 2013 to 40,934,500 jobs (9.4% of total employment).
By 2023, Travel & Tourism is forecast to support 51,027,000 jobs (10.3% of total employment), an increase of
2.2% pa over the period.
AMERICAS: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT
% of whole economy employment

'000 jobs
60,000.0

12.0

50,000.0

10.0

40,000.0

8.0

30,000.0

6.0

20,000.0

4.0

10,000.0

2.0

0.0

0.0
2012

Direct

4

Indirect

2013

Induced

WTTC Travel & Tourism Economic Impact 2013

2023
2023
2023

2012

Direct

2013

Indirect

Induced

2023
2023

2023
2022

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

3.2

2003

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

0.0

2023
2022

3.3
1

Visitor Exports and Investment
VISITOR EXPORTS

Visitor exports are a key component of the direct contribution of Travel & Tourism. In 2012,
Americas generated USD269.4bn in visitor exports. In 2013, this is expected to grow by 3.6%, and the region is
expected to attract 171,832,000 international tourist arrivals.

By 2023, international tourist arrivals are forecast to total 261,913,000, generating expenditure of USD418.2bn,
an increase of 4.1% pa.

AMERICAS: VISITOR EXPORTS AND INTERNATIONAL TOURIST ARRIVALS
Constant 2012 USDbn

mn

450

300

400

250

350

Foreign visitor exports as % of total exports
8.0
7.0
6.0

300

200
5.0

250

150

200

4.0

100
50

2023
2023

1.0

Foreign tourist arrivals (RHS)

2023
2023

2013

2012

2011

2010

2009

2008

Foreign visitor exports (LHS)

2007

0.0

2003

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

0
2003

0

2.0

2006

50

3.0

2005

100

2004

150

INVESTMENT
Travel & Tourism is expected to have attracted capital investment of USD239.3bn in 2012. This is expected to
rise by 5.0% in 2013, and rise by 4.8% pa over the next ten years to USD401.5bn in 2023.
Travel & Tourism’s share of total national investment will rise from 6.0% in 2013 to 6.2% in 2023.
AMERICAS: CAPITAL INVESTMENT IN TRAVEL & TOURISM
% of whole economy GDP

Constant 2012 USDbn
450

7.0

400

6.0

350

5.0

300
4.0

250
200

3.0

150

2.0

100
1.0

1

2023
2023

2013

2012

2011

2010

2009

2008

2007

2006

2005

0.0
2004

2023
2023

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

0

2003

50

All values are in constant 2012 prices & exchange rates
WTTC Travel & Tourism Economic Impact 2013

5
Different components of
Travel & Tourism1
Americas
Travel & Tourism's Contribution to GDP:

Leisure travel spending (inbound and domestic)
generated 76.1% of direct Travel & Tourism GDP
in 2012 (USD1,010.2bn) compared with 23.8% for
business travel spending (USD315.6bn).

Business vs Leisure, 2012

Leisure spending

76.1%

Leisure travel spending is expected to grow by
2.7% in 2013 to USD1,037.5bn, and rise by 4.0%
pa to USD1,533.7bn in 2023.

Business spending

23.8%

Business travel spending is expected to grow by
3.3% in 2013 to USD325.9bn, and rise by 3.4% pa
to USD455.7bn in 2023.

Americas
Travel & Tourism's Contribution to GDP:
Domestic vs Foreign, 2012

Domestic travel spending generated 79.7% of
direct Travel & Tourism GDP in 2012 compared
with 20.3% for visitor exports (ie foreign visitor
spending or international tourism receipts).

Foreign visitor spending

20.3%

Domestic travel spending is expected to grow by
2.6% in 2013 to USD1,084.3bn, and rise by 3.8%
pa to USD1,571.2bn in 2023.

Domestic spending

79.7%

Visitor exports are expected to grow by 3.6% in
2013 to USD279.1bn, and rise by 4.1% pa to
USD418.2bn in 2023.

Americas
Breakdown of Travel & Tourism's Total Contribution to GDP, 2012
Direct

34.0%
Induced

The total contribution of Travel & Tourism to
GDP is nearly three times greater than its
direct contribution.

21.6%
Indirect

a

44.4%
Indirect is the sum of:
(a) Supply chain
27.2%
(b) Investment

c

9.3%
(c) Government collective

b

7.9%
1

6

The Travel & Tourism industry contributes to GDP
and employment in many ways as detailed on
page 2.

All values are in constant 2012 prices & exchange rates

WTTC Travel & Tourism Economic Impact 2013
Summary tables:
Estimates & Forecasts
2012
USDbn

Americas

2012
1

2023

2013

% of total

Growth2

USDbn

1

% of total

Growth

Direct contribution to GDP

680.4

2.9

2.9

1,021.9

3.1

3.9

Total contribution to GDP

2,001.4

8.6

2.9

2,946.0

9.1

3.6

Direct contribution to employment

15,570

3.6

2.0

19,748

4.0

2.2

4

Total contribution to employment

40,048

9.3

2.2

51,027

10.3

2.2

Visitor exports

269.4

6.6

3.6

418.2

5.8

4.1

Domestic spending

1,056.5

4.5

2.6

1,571.2

3.8

3.8

Leisure spending

1,010.2

2.2

2.7

1,533.7

2.4

4.0

Business spending

315.6

0.7

3.3

455.7

0.7

3.4

Capital investment

239.3

5.9

5.0

401.5

6.2

4.8

4

1

2012 constant prices & exchange rates; 22013 real growth adjusted for inflation (%); 32013-2023 annualised real growth adjusted for inflation (%); 4'000 jobs

2012
1

2012

2013
1

% of total

Growth

3.1

3,249.2

3.1

9.3

3.2

10,507.1

10.0

3

4.4
4.4

US$bn

% of total

Growth

Direct contribution to GDP

2,056.6

2.9

Total contribution to GDP

6,630.4

Direct contribution to employment4

2023
2

US$bn

Worldwide

101,118

3.4

1.2

125,288

3.7

2.0

Total contribution to employment

261,394

8.7

1.7

337,819

9.9

2.4

Visitor exports

1,243.0

5.4

3.1

1,934.8

4.8

4.2

Domestic spending

2,996.3

4.2

3.2

4,831.2

3.5

4.6

Leisure spending

3,222.1

2.2

3.2

5,196.0

2.3

4.6

Business spending

1,017.4

0.7

3.1

1,572.8

0.7

4.1

Capital investment

764.7

4.7

4.2

1,341.4

4.9

5.3

4

1

3

2012 constant prices & exchange rates; 22013 real growth adjusted for inflation (%); 32013-2023 annualised real growth adjusted for inflation (%); 4'000 jobs

% of total refers to each indicator's share of the relevant whole economy indicator such as GDP and employment. Visitor exports is shown relative to total exports of goods and services.
Domestic spending is expressed relative to whole economy GDP. For leisure and business spending, their direct contribution to Travel & Tourism GDP is calculated as a share of
whole economy GDP (the sum of these shares equals the direct contribution). Investment is relative to whole economy investment
WTTC Travel & Tourism Economic Impact 2013

7
The economic contribution of
Travel & Tourism: Real 2012 prices
Americas
(USDbn, real 2012 prices)

2007

2008

2009

2010

2011

2012

2013E

2023F

1.

238.5

254.3

224.5

236.1

252.3

269.4

279.1

418.2

1,114.9

1,083.2

973.3

1,006.9

1,037.1

1,056.5

1,084.3

1,571.2

1,353.4

1,337.5

1,197.8

1,243.0

1,289.3

1,325.8

1,363.4

1,989.4

-666.9

-685.2

-586.8

-608.8

-628.0

-645.5

-663.1

-967.5

686.5

652.3

611.0

634.2

661.3

680.4

700.4

1,021.9

543.0

564.2

498.4

519.5

542.6

557.3

573.3

830.4

2.

Visitor exports
Domestic expenditure
(includes government individual spending)

3.

Internal tourism consumption
(= 1 + 2 )

4.

Purchases by tourism providers,
including imported goods
(supply chain)

5.

Direct contribution of
Travel & Tourism to GDP
(= 3 + 4)

Other final impacts
(indirect & induced)
6.

Domestic supply chain

7.

Capital investment

257.2

263.7

229.7

233.6

231.9

239.3

251.1

401.5

8.

Government collective spending

142.8

150.4

156.5

160.9

160.8

161.7

163.3

214.1

9.

Imported goods from indirect spending

-66.7

-72.4

-59.1

-61.5

-64.3

-68.9

-73.2

-140.6

431.6

426.9

405.7

413.1

421.5

431.6

444.7

618.8

1,994.3

1,985.1

1,842.3

1,899.9

1,953.9

2,001.4

2,059.7

2,946.0

12. Direct contribution of Travel & Tourism to
employment

16,166

15,838

15,027

14,847

15,066

15,570

15,883

19,748

Total contribution of Travel & Tourism
to employment

41,169

40,974

39,388

38,695

38,933

40,048

40,934

51,027

211.0

218.4

200.9

209.5

219.0

234.5

245.9

350.8

10. Induced
11. Total contribution of
Travel & Tourism to GDP
(= 5 + 6 + 7 + 8 + 9 + 10)

Employment impacts ('000)

13.

Other indicators
14. Expenditure on outbound travel

8

WTTC Travel & Tourism Economic Impact 2013
The economic contribution of
Travel & Tourism: Nominal prices
Americas
(USDbn, nominal prices)

2007

2008

2009

2010

2011

2012

2013E

2023F

1.

210.2

233.9

203.1

223.4

248.5

269.5

285.8

530.5

985.6

998.1

882.0

957.0

1,033.5

1,056.8

1,112.8

1,973.2

1,195.8

1,232.0

1,085.1

1,180.5

1,282.1

1,326.3

1,398.6

2,503.8

-589.8

-631.0

-533.0

-578.2

-623.4

-645.7

-679.4

-589.8

606.0

601.0

552.1

602.3

658.7

680.6

719.2

1,287.1

478.5

519.3

451.8

493.2

538.8

557.5

587.4

1,043.0

2.

Visitor exports
Domestic expenditure
(includes government individual spending)

3.

Internal tourism consumption
(= 1 + 2 )

4.

Purchases by tourism providers,
including imported goods
(supply chain)

5.

Direct contribution of
Travel & Tourism to GDP
(= 3 + 4)

Other final impacts
(indirect & induced)
6.

Domestic supply chain

7.

Capital investment

226.4

241.9

207.6

221.9

230.5

239.4

257.5

505.0

8.

Government collective spending

127.3

139.1

143.7

153.6

159.6

161.8

167.2

268.9

9.

Imported goods from indirect spending

-57.9

-65.6

-52.1

-58.2

-63.9

-68.9

-74.9

-168.4

381.3

393.3

368.5

392.9

419.4

431.7

456.2

777.4

1,761.8

1,829.0

1,671.7

1,805.7

1,943.1

2,002.1

2,112.5

3,712.9

12. Direct contribution of Travel & Tourism to
employment

16,166

15,838

15,027

14,847

15,066

15,570

15,883

19,748

Total contribution of Travel & Tourism
to employment

41,169

40,974

39,388

38,695

38,933

40,048

40,934

51,027

184.3

199.9

179.5

198.0

218.6

234.6

251.3

435.1

10. Induced
11. Total contribution of
Travel & Tourism to GDP
(= 5 + 6 + 7 + 8 + 9 + 10)

Employment impacts ('000)

13.

Other indicators
14. Expenditure on outbound travel

*Concepts shown in this table align with the standard table totals as described in the 2008 Tourism Satellite Account: Recommended
Methodological Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Office
of the European Communities (EUROSTAT), the Organisation for Economic Co-operation and Development (OECD) and the World Tourism
Organization (UNWTO).
Historical data for concepts has been benchmarked to match reported TSA data where available.
WTTC Travel & Tourism Economic Impact 2013

9
The economic contribution of
Travel & Tourism: Growth
Americas
Growth 1 (%)
1.

2.

2007

2008

2009

2010

2011

2012

2013E

2023F

5.7

6.6

-11.7

5.2

6.8

6.8

3.6

4.1

0.7

-2.8

-10.2

3.5

3.0

1.9

2.6

3.8

1.6

-1.1

-10.2

3.8

3.7

2.8

2.8

3.8

1.9

2.7

-14.4

3.8

3.2

2.8

2.7

3.9

1.2

-5.0

-6.3

3.8

4.3

2.9

2.9

3.9

1.6

3.9

-11.7

4.2

4.4

2.7

2.9

3.8

Visitor exports
Domestic expenditure
(includes government individual spending)

3.

Internal tourism consumption
(= 1 + 2 )

4.

Purchases by tourism providers,
including imported goods
(supply chain)

5.

Direct contribution of
Travel & Tourism to GDP
(= 3 + 4)

Other final impacts
(indirect & induced)
6.

Domestic supply chain

7.

Capital investment

11.6

2.5

-12.9

1.7

-0.7

3.2

5.0

4.8

8.

Government collective spending

4.2

5.3

4.1

2.8

-0.1

0.6

1.0

2.7

9.

Imported goods from indirect spending

26.2

8.5

-18.4

4.2

4.4

7.2

6.2

6.2

10. Induced

2.1

-1.1

-5.0

1.8

2.0

2.4

3.0

3.4

11. Total contribution of
Travel & Tourism to GDP

2.3

-0.5

-7.2

3.1

2.8

2.4

2.9

3.6

12. Direct contribution of Travel & Tourism to
employment

-0.9

-2.0

-5.1

-1.2

1.5

3.3

2.0

2.2

Total contribution of Travel & Tourism
to employment

-0.3

-0.5

-3.9

-1.8

0.6

2.9

2.2

2.2

5.0

3.5

-8.0

4.3

4.6

7.1

4.9

3.6

(= 5 + 6 + 7 + 8 + 9 + 10)

Employment impacts ('000)

13.

Other indicators
14. Expenditure on outbound travel

1

2007-2012 real annual growth adjusted for inflation (%);

10

WTTC Travel & Tourism Economic Impact 2013

2

2013-2023 annualised real growth adjusted for inflation (%)

2
Glossary
Key Definitions

Internal tourism consumption – total revenue generated

Travel & Tourism – relates to the activity of travellers on

within a country by industries that deal directly with tourists

trips outside their usual environment with a duration of less

including visitor exports, domestic spending and government

than one year. Economic activity related to all aspects of

individual spending. This does not include spending abroad

such trips is measured within the research.

by residents. This is consistent with total internal tourism

Direct contribution to GDP – GDP generated by

expenditure in table 4 of the TSA: RMF 2008.

industries that deal directly with tourists, including hotels,

Business Travel & Tourism spending – spending

travel agents, airlines and other passenger transport

on business travel within a country by residents and

services, as well as the activities of restaurant and leisure

international visitors.

industries that deal directly with tourists. It is equivalent to
total internal Travel & Tourism spending (see below) within
a country less the purchases made by those industries

Leisure Travel & Tourism spending – spending on leisure
travel within a country by residents and international visitors.

(including imports). In terms of the UN’s Tourism Satellite

Indirect and Induced Impacts

Account methodology it is consistent with total GDP

Indirect contribution – the contribution to GDP and jobs of

calculated in table 6 of the TSA: RMF 2008.

the following three factors:

Direct contribution to employment – the number of

•	 Capital investment – includes capital investment

direct jobs within the Travel & Tourism industry. This is

spending by all sectors directly involved in the Travel

consistent with total employment calculated in table 7 of the

& Tourism industry. This also constitutes investment

TSA: RMF 2008.

spending by other industries on specific tourism assets

Total contribution to GDP – GDP generated directly by
the Travel & Tourism industry plus its indirect and induced
impacts (see below).
Total contribution to employment – the number of jobs
generated directly in the Travel & Tourism industry plus the
indirect and induced contributions (see below).

such as new visitor accommodation and passenger
transport equipment, as well as restaurants and leisure
facilities for specific tourism use. This is consistent with
total tourism gross fixed capital formation in table 8 of the
TSA: RMF 2008.
•	 Government collective spending – general government
spending in support of general tourism activity. This can

Direct Spending Impacts

include national as well as regional and local government

Visitor exports – spending within the country by

spending. For example, it includes tourism promotion,

international tourists for both business and leisure trips,

visitor information services, administrative services and

including spending on transport, but excluding international

other public services. This is consistent with total collective

spending on education. This is consistent with total inbound

tourism consumption in table 9 of TSA: RMF 2008.

tourism expenditure in table 1 of the TSA: RMF 2008.

•	 Supply-chain effects – purchases of domestic goods

Domestic Travel & Tourism spending – spending within

and services directly by different sectors of the Travel &

a country by that country’s residents for both business and

Tourism industry as inputs to their final tourism output.

leisure trips. Multi-use consumer durables are not included
since they are not purchased solely for tourism purposes.
This is consistent with total domestic tourism expenditure
in table 2 of the TSA: RMF 2008. Outbound spending by

Induced contribution – the broader contribution to GDP
and employment of spending by those who are directly or
indirectly employed by Travel & Tourism.

residents abroad is not included here, but is separately

Other Indicators

identified according to the TSA: RMF 2008 (see below).

Outbound expenditure – spending outside the country

Government individual spending – spending by
government on Travel & Tourism services directly linked

by residents on all trips abroad. This is fully aligned with total
outbound tourism expenditure in table 3 of the TSA: RMF 2008.

to visitors, such as cultural (eg museums) or recreational

Foreign visitor arrivals – the number of arrivals of foreign

(eg national parks).

visitors, including same-day and overnight visitors (tourists) to
the country.

WTTC Travel & Tourism Economic Impact 2013

11
Methodological note
WTTC has an on-going commitment to align its economic impact research with the UN Statistics
Division-approved 2008 Tourism Satellite Account: Recommended Methodological Framework (TSA:RMF 2008)
and has made small revisions to the research both this year and in 2012, following a full refinement in 2011.
This has involved further benchmarking of country reports to official, published TSAs, including for countries
which are reporting data for the first time, as well as existing countries reporting an additional year’s data.
New country TSAs incorporated this year were Jordan, Italy and Sweden. As part of the alignment process in
2012, international travel expenditure inflows and outflows related to education were excluded from the data. 
Three new countries have been added in 2013 (Georgia, Iraq and Uzbekistan), bringing the total countries
covered to 184 country reports. Additionally, we also produce a world report and reports on 17 world regions
and sub-regions. This year there are 7 reports for special economic and geographic groups, including, for the
first time, the Organization of American States (OAS) and the Commonwealth.

Economic and Geographic Groups
APEC (Asia-Pacific Economic Cooperation)
Australia, Brunei, Canada, Chile, China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mexico, New Zealand,
Papua New Guinea, Peru, Philippines, Russian Federation, Singapore, Taiwan, Thailand, USA, Vietnam.

G20
Argentina, Australia, Brazil, Canada, China, European Union, France*, Germany*, India, Indonesia, Italy*, Japan,
Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, Turkey, UK*, USA.

Mediterranean
Albania, Algeria, Bosnia Herzegovina, Croatia, Cyprus, Egypt, France, Greece , Israel, Italy, Lebanon, Libya,
Malta, Montenegro, Morocco, Serbia, Slovenia, Spain, Syria, Tunisia, Turkey, Jordan, Macedonia, Portugal.

OAS (Organization of American States)
Argentina, Antigua and Barbuda, Bahamas, Barbados, Belize, Bolivia, Brazil, Canada, Chile, Colombia,
Costa Rica, Cuba, Dominican Republic, Dominica, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti,
Honduras, Jamaica, Mexico, St Kitts and Nevis, Nicaragua, Panama, Paraguay, Peru, St Lucia,
St Vincent and the Grenadines, Suriname, Trinidad and Tobago, USA, Uruguay.

OECD (Organisation for Economic Co-Operation and Development)
Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece,
Hungary, Iceland, Ireland, Israel, Italy, Japan, South Korea, Luxembourg, Mexico, Netherlands,
New Zealand, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, USA.

OTHER OCEANIA
American Samoa, Cook Islands, French Polynesia, Guam, Marshall Islands, Micronesia (Federated States of),
New Caledonia, Niue, Northern Mariana Islands, Palau, Somoa, Tuvalu.

SADC (Southern African Development Community)
Angola, Botswana, Democratic Republic of Congo (DRC), Lesotho, Madagascar, Malawi, Mauritius,
Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia, Zimbabwe.

The Commonwealth
Anguilla, Antigua and Barbuda, Australia, Bahamas, Bangladesh, Barbados, Belize, Bermuda, Botswana,
Brunei, Cameroon, Canada, Cayman Islands, Cyprus, Dominica, Gambia, Ghana, Grenada, Guyana, India,
Jamaica, Kenya, Kiribati, Lesotho, Malawi, Malaysia, Maldives, Malta, Mauritius, Mozambique, Namibia, Nigeria,
New Zealand, Pakistan, Papua New Guinea, Rwanda, South Africa, Seychelles, Sierra Leone, Singapore,
Solomon Islands, Sri Lanka, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Swaziland, Tanzania,
Tonga, Trinidad and Tobago, Uganda, UK, British Virgin Islands, Vanuatu, Zambia.
*included in European Union

12

WTTC Travel & Tourism Economic Impact 2013
Economic impact reports:
Regions, sub-regions and countries
WORLD
Region

Subregion

Country

Region

Subregion Country

Region

Subregion

Country

Region

Subregion

Country
Lithuania

China

Luxembourg

Hong Kong

Malta

South Korea

Netherlands

Aruba
Bahamas

Tunisia

Barbados

Angola

Bermuda

Benin

Chad
Comoros

Grenada
Guadeloupe

Democratic
Republic of Congo

Haiti

Ethiopia

Martinique

Jamaica

Gabon

Puerto Rico

Gambia

St Lucia

Guinea

St Vincent & the
Grenadines

Brazil
Chile

Niger

Reunion
Rwanda
Sao Tome &
Principe
Senegal

Belarus

India

Bosnia
Herzegovina
Croatia

Maldives

Georgia

Nepal
Pakistan

Indonesia

Philippines

Vietnam
Austria
Belgium
Bulgaria
Cyprus

Honduras

Moldova

Switzerland

Thailand

Guyana

Macedonia

Serbia

Singapore

Guatemala

Kyrgyzstan

Russian
Federation

Myanmar

Ecuador

Kazakhstan

Norway

Malaysia

El Salvador

Iceland

Montenegro

Laos

Costa Rica
Latin America

Republic of Congo

Azerbaijan

Colombia

Nigeria

Albania
Armenia

Bangladesh

SouthEast Asia

Bolivia

Namibia

UK

Papua
New Guinea

Cambodia

Belize

Mozambique

Slovenia
Sweden

Other Oceania

Brunei

Argentina

Mauritius

Slovakia
Spain

Kiribati

Sri Lanka

US Virgin Islands

Mali

Romania

Vanuatu

UK Virgin Islands

Malawi

Portugal

Tonga

Trinidad &
Tobago

Americas

Czech Republic

Turkey
Ukraine
Uzbekistan
Bahrain
Iran
Iraq
Israel

Denmark

Nicaragua

Sierra Leone

Panama

South Africa

Paraguay

Sudan

Peru

Swaziland

Suriname

Tanzania

Uruguay

Greece

Togo

Venezuela

Hungary

Uganda

Canada

Ireland

Syria

Mexico

Italy

UAE

USA

Latvia

Yemen

Zambia
Zimbabwe

Estonia
Finland
France
Germany

Middle East

Seychelles

North
America

SUB-SAHARAN

Africa

Madagascar

Poland

Solomon Islands

St Kitts & Nevis

Ghana

Lesotho

Oceania

Dominican
Republic

European Union

Central African
Republic

Dominica

South Asia

Caribbean

Cape Verde

Fiji

Asia-PACIFIC

Cameroon

Kenya

New Zealand

Former
Netherlands
Antilles

Burundi

Ivory Coast

Australia

Cuba

Burkina Faso

Taiwan
Mongolia

Cayman Islands

Botswana

Macau

Other Europe

Morocco

Europe

Libya

European Union

Japan

Antigua &
Barbuda

NORTHEAST Asia

Anguilla

Egypt

Europe

North
Africa

Algeria

Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia

WTTC Travel & Tourism Economic Impact 2013

13
Every trip that is taken helps to boost our global economy by trillions
of dollars and supports 260 million jobs worldwide. That’s almost
1 in 11 of all the jobs on our planet. So, thanks for playing your
part in Travel & Tourism – one of the world’s greatest industries.
For more information on the
World Travel & Tourism Council visit wttc.org

Travel with the
feelgood factor
THE WORLD TRAVEL & TOURISM COUNCIL
IS THE FORUM FOR BUSINESS LEADERS IN THE
TRAVEL & TOURISM INDUSTRY.
With the Chairs and Chief Executives of the 100 foremost Travel & Tourism companies as its
members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries,
supporting over 260 million jobs and generating 9% of global GDP in 2012.
Together with its research partner, Oxford Economics, WTTC produces comprehensive reports
on an annual basis - to quantify, compare and forecast the economic impact of Travel & Tourism
on 184 economies around the world. It also publishes a World report highlighting global trends,
as well as reports on regions, sub-regions and economic and geographic groups.
To download one-page summaries, the full reports or spreadsheets, visit www.wttc.org

ASSISTING WTTC TO PROVIDE TOOLS FOR ANALYSIS,
BENCHMARKING, FORECASTING AND PLANNING.
Over the last 30 years, Oxford Economics has built a diverse and loyal client base of over 700
organisations worldwide, including international organisations, governments, central banks,
and both large and small businesses.  Headquartered in Oxford, England, with offices in
London, Belfast, Paris, the UAE, Singapore, Philadelphia, New York and San Francisco, Oxford
Economics employs over 80 full-time, highly qualified economists and data analysts, while
maintaining links with a network of economists in universities worldwide.
For more information, please take advantage of a free trial on our website,
www.oxfordeconomics.com, or contact Frances Nicholls, Head of Business Development,
Oxford Economics Ltd, Broadwall House, 21 Broadwall, London SE1 9PL.
Tel: +44 (0)207 803 1418, email: fnicholls@oxfordeconomics.com

WTTC Travel & Tourism Economic Impact 2013

15
WTTC Members
CHAIRMAN
TUI DEUTSCHLAND GMBH
& TUIFLY GMBH
Dr Michael Frenzel
Chairman of the Executive Board

PRESIDENT & CEO
WORLD TRAVEL &
TOURISM COUNCIL
David Scowsill

VICE CHAIRMEN
BEIJING TOURISM GROUP
DUAN Qiang
Chairman
ETIHAD AIRWAYS
James Hogan
CEO
GLOBAL LEISURE PARTNERS
Mark Harms
Chairman & CEO
JUMEIRAH GROUP
Gerald Lawless
President & Group CEO
MANDARIN ORIENTAL
Edouard Ettedgui
Group Chief Executive
SILVERSEA CRUISES
Manfredi Lefebvre d’Ovidio di
Balsorano de Clunieres
Chairman

EMIRATES
Gary Chapman
President Group Services & Dnata,
Emirates Group
HILTON WORLDWIDE
Christopher J Nassetta
President & CEO
INTERCONTINENTAL HOTELS GROUP
Richard Solomons
Chief Executive
MARRIOTT INTERNATIONAL
JW Marriott, Jr
Chairman

BEIJING CAPITAL
INTERNATIONAL AIRPORT CO
DONG Zhiyi
Chairman
ZHANG Guanghui
President & CEO

GLOBAL BLUE GROUP
Per Setterberg
President & CEO

BEIJING TOURISM GROUP
LIU Yi
President

HERTZ CORPORATION
Mark Frissora
Chairman & CEO,

BEST DAY TRAVEL
Fernando García Zalvidea
President & Founder

Michel Taride
President, Hertz International

Arne M Sorenson
President & CEO

BOSCOLO GROUP
Giorgio Boscolo
CEO

OUTRIGGER ENTERPRISES GROUP
Dr Richard R Kelley
Chairman Emeritus

BRITISH AIRWAYS
Keith Williams
Chief Executive Officer

REVOLUTION PLACES
Philippe Bourguignon
Vice Chairman

CANNERY ROW COMPANY
Ted J Balestreri
Chairman & CEO

RIOFORTE INVESTMENTS SA
Manuel Fernando Espírito Santo
Chairman

CHINA INTERNATIONAL TRAVEL
SERVICE, HEAD OFFICE (CITS)
YU Ningning
President

SABRE HOLDINGS
Tom Klein
President
SHUN TAK HOLDINGS
Pansy Ho
Managing Director

CHINA SOUTHERN AIRLINES
TAN Wangeng
President & CEO
COSTA CRUISES
Pier Luigi Foschi
Chairman of the Board

THE TRAVEL CORPORATION
Brett Tollman
President & Chief Executive

JTB CORP
Hiromi Tagawa
President & CEO

CTRIP.COM INTERNATIONAL
Min Fan
CEO

WYNDHAM WORLDWIDE
Stephen P Holmes
Chairman & CEO

TRAVEL GUARD WORLDWIDE
Jeffrey C Rutledge
Chairman & CEO

DEPARTMENT OF TOURISM &
COMMERCE MARKETING,
GOVERMENT OF DUBAI
Khalid A bin Sulayem
Director General

EXECUTIVE COMMITTEE
ABERCROMBIE & KENT
Geoffrey J W Kent
Founder, Chairman & CEO
ACCOR
Denis Hennequin
Chairman & CEO
AMERICAN EXPRESS COMPANY
William Glenn
President, Global Merchant Network
Group

TRAVELPORT
Gordon Wilson
President & CEO
TSOGO SUN GROUP
Jabu Mabuza
Deputy Chairman
VISITBRITAIN
Christopher Rodrigues, CBE
Chairman

FAIRMONT HOTELS & RESORTS
Jennifer Fox
President

DIAMOND RESORTS
Stephen J Cloobeck
Founder & Chairman
DLA PIPER
Sir Nigel Knowles
Co-CEO & Managing Partner

HNA GROUP
CHEN Feng
Chairman of the Board
HOGG ROBINSON GROUP
David Radcliffe
Chief Executive
HONG KONG & SHANGHAI HOTELS
Clement Kwok
CEO & MD
HOTELPLAN GROUP
Hans Lerch
Vice Chairman & CEO
HUANGSHAN TOURISM GROUP
XU Jiwei
Chairman
HYATT HOTELS CORPORATION
Mark S Hoplamazian
President and CEO
IBM
Marty Salfen
General Manager, Global Travel &
Transportation Industry
INDIAN HOTELS COMPANY
RK Krishna Kumar
Vice Chairman
INTERNATIONAL AIRLINES GROUP
Willie Walsh
Chief Executive
INTERSTATE HOTELS & RESORTS
Jim Abrahamson
CEO
JONES LANG LASALLE HOTELS
Arthur de Haast
Chairman

CARLSON
Douglas Anderson
President & CEO Carlson Wagonlit Travel

16

ALTOUR
Alexandre Chemla
President

DUBAI AIRPORTS INTERNATIONAL
Paul Griffiths
CEO

AMADEUS IT GROUP SA
Luis Maroto
President & CEO

EAST JAPAN RAILWAY COMPANY
Satoshi Seino
Chairman & Director

LOEWS HOTELS
Jonathan M Tisch
Chairman & CEO

AVIS BUDGET GROUP
Ronald L Nelson
Chairman & CEO

BHARAT HOTELS
Jyotsna Suri
Chairperson & Managing Director

GLOBAL MEMBERS

DUBAILAND
Mohammed Al Habbai
CEO

EXPEDIA INC
Dara Khosrowshahi
President & CEO

LOS ANGELES WORLD AIRPORTS
Gina Marie Lindsey
Executive Director

WTTC Travel & Tourism Economic Impact 2013

LEBUA HOTELS & RESORTS
Rattawadee Bualert
President
Deepak Ohri
CEO
WTTC Members
LOTTE
Dong-Bin Shin
Chairman
MELIÁ HOTELS INTERNATIONAL
Sebastián Escarrer
Vice Chairman
MESSE BERLIN GMBH
Raimund Hosch
President & CEO
MGM RESORTS
INTERNATIONAL
Jim Murren
CEO
MISSION HILLS GROUP
Dr Ken Chu
Chairman & CEO
ORBITZ WORLDWIDE
Barney Harford
CEO
OTI HOLDING
Ayhan Bektas
Chairman
OZALTIN HOLDING
Öznur Özdemir
Vice Chairman
PALACE RESORTS
José Chapur Zahoul
President
PAN PACIFIC HOTEL GROUP
Patrick Imbardelli
President & CEO
QUNAR
CC Zhuang
Co-Founder & CEO
RADISSON EDWARDIAN HOTELS
Jasminder Singh
Chairman & CEO
REED TRAVEL EXHIBITIONS
Richard Mortimore
Managing Director
RELAIS & CHÂTEAUX
Jaume Tàpies
President
ROYAL CARIBBEAN CRUISES
Richard D Fain
Chairman & CEO
R TAUCK & PARTNERS
Robin Tauck
President
S-GROUP CAPITAL
MANAGEMENT
Vladimir Yakushev
Managing Partner

HONORARY MEMBERS

SHANGRI-LA INTERNATIONAL HOTEL
MANAGEMENT
Greg Dogan
President & CEO

THE COCA-COLA COMPANY
Stefanie D Miller
Group Vice President, Strategic
Partnership Marketing

SHANGHAI JIN JIANG INTERNATIONAL
HOTELS
YANG Weimin
CEO

DELOITTE
Adam Weissenberg
Vice Chairman & Partner, Deloitte &
Touche LLP

AMERICAN EXPRESS COMPANY
Jonathan S Linen
Adviser to Chairman

SOUTH AFRICAN AIRWAYS
Sizakele Mzimela
CEO

GOOGLE
Rob Torres
Managing Director for Travel

ANDRÉ JORDAN GROUP
André Jordan
Chairman

SPRING INTERNATIONAL
TRAVEL SERVICES
YU Wan
Vice-President

JCB
Koremitsu Sannomiya
President & Chief Operating Officer

THE HERTZ CORPORATION
Frank Olsen
Retired Chairman of the Board

SPENCER STUART
Jerry Noonan
Global Consumer Leader

TOSCANA VILLE & CASTELLI
Tommaso Zanzotto
President

TOSHIBA CORPORATION
Atsutoshi Nishida
Chairman of the Board

UNIVERSAL MEDIA
Carl Ruderman
Chairman

REGIONAL MEMBERS

CHAIRMAN EMERITUS

APPLE LEISURE GROUP
Alex Zozaya
CEO

RRE VENTURES
James D Robinson III
General Partner
WTTC Chairman (1990-1994)

DOURO AZUL
Mario Ferreira
CEO

IMMEDIATE PAST
CHAIRMAN

EL CID RESORTS
Carlos Berdegué
CEO

ABERCROMBIE & KENT
Geoffrey J W Kent
Founder, Chairman & CEO
WTTC Chairman (2007-2012)

STARWOOD HOTELS & RESORTS
WORLDWIDE
Frits D van Paasschen
President & CEO
TAJ HOTELS RESORTS & PALACES
Raymond Bickson
Managing Director & CEO
TAP PORTUGAL
Fernando Pinto
CEO
TRANSAERO AIRLINES
Alexander Pleshakov
Chairman
TRAVEL LEADERS
Michael Batt
Chairman & CEO
UNITED AIRLINES
Jeff Smisek
President & CEO
Jim Compton
Executive Vice President & Chief Revenue Officer

JA RESORTS AND HOTELS
Kevin Wallace
President & CEO
MAKEMYTRIP.COM
Deep Kalra
Founder & Chief Executive

ACCOR
Gérard Pélisson
Co-Chairman,Supervisory Board

FORMER CHAIRMEN
GLOBAL ALLIANCE ADVISORS LLC
Vincent A Wolfington
Chairman

NORTHERN CAUCACUS RESORTS
Alexey Anatolyevich
Director General

WTTC Chairman (2004-2007)
INTERCONTINENTAL HOTELS GROUP
Sir Ian Prosser
Retired Chairman
WTTC Chairman (2001-2003)

VIRTUOSO
Matthew D Upchurch CTC
CEO

ROTANA HOTEL MANAGEMENT
CORPORATION
Selim El Zyr
President & CEO

AMERICAN EXPRESS
Harvey Golub
Retired Chairman & CEO
WTTC Chairman (1996-2001)

WILDERNESS SAFARIS
Andy Payne
CEO

SHKP HOTELS
Ricco De Blank
CEO

ZAGAT SURVEY LLC
Tim Zagat
Co-Founder, Co-Chair & CEO

ROBERT H BURNS HOLDINGS
Robert H Burns
Chairman
WTTC Chairman (1994-1996)

SWAIN TOURS
Ian Swain
President

IMMEDIATE PAST
PRESIDENT

TREND OPERADORA LTDA
Luis Paulo Luppa
CEO

CREWE ASSOCIATES
Jean-Claude Baumgarten
Chairman & MD

VALUE RETAIL
Desiree Bollier
CEO

INDUSTRY PARTNERS
BOSTON CONSULTING GROUP
Dr Achim Fechtel
Senior Partner & Managing Director
Dr Daniel Stelter
Senior Partner & Managing Director

WTTC Travel & Tourism Economic Impact 2013

17
Notes

18

WTTC Travel & Tourism Economic Impact 2013
Notes

WTTC Travel & Tourism Economic Impact 2013

19
1-2 Queen Victoria Terrace,
Sovereign Court,
London E1W 3HA
United Kingdom
Telephone: +44 (0) 20 7481 8007
Fax: +44 (0) 20 7488 1008
Email: enquiries@wttc.org

www.wttc.org

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  • 1. The Authority on World Travel & Tourism Travel & Tourism Economic Impact 2013 Americas WTTC Travel & Tourism Economic Impact 2013 1
  • 2. For more information please contact: Rochelle Turner Research Manager rochelle.turner@wttc.org © 2013 World Travel & Tourism Council
  • 3. Contents The Economic Impact of Travel & Tourism 2013 Foreword.............................................................................................................................................................................................. i 2013 Annual Research: Key Facts........................................................................................................1 Defining the Economic Contribution of Travel & Tourism..............................2 Travel & Tourism’s Contribution to GDP......................................................................................3 Travel & Tourism’s Contribution to Employment...........................................................4 Visitor Exports and Investment...................................................................................................................5 Different Components of Travel & Tourism.............................................................................6 Summary Tables: Estimates & Forecasts..................................................................................7 The Economic Contribution of Travel & Tourism: Real 2012 Prices...................................................................................................................................................................8 The Economic Contribution of Travel & Tourism: Nominal Prices.........................................................................................................................................................................9 The Economic Contribution of Travel & Tourism: Growth....................... 10 Glossary.......................................................................................................................................................................................... 11 Methodological Note................................................................................................................................................ 12 Regions, Sub-regions, Countries....................................................................................................... 13 USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED 1-2 Queen Victoria Terrace, Sovereign Court, London E1W 3HA, UK 2 Tel: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. Email: enquiries@wttc.org. www.wttc.org
  • 4. Foreword The World Travel & Tourism Council (WTTC) has been investing in economic impact research for over 20 years. This research assesses the Travel & Tourism industry’s contribution to GDP and jobs for 184 countries and 24 regions and economic groups in the world.  Our ten-year forecasts are unique in the information they provide to assist governments and private companies plan policy and investment decisions for the future. 2012 demonstrated again the resilience of the Travel & Tourism industry in the face of continued economic turmoil, as economic growth slowed and was even negative in key global markets. The latest annual research from WTTC and our research partner Oxford Economics, shows that Travel & Tourism’s contribution to GDP grew for the third consecutive year in 2012, and created more than 4 million new jobs. The strongest growth in 2012 was evident in international demand as appetite for travel beyond national borders, from leisure and business visitors, remains strong. Travel & Tourism’s importance to the wider economy continued to grow in 2012. Its total contribution comprised 9% of global GDP (US $6.6 trillion) and generated over 260 million jobs – 1 in 11 of the world’s total jobs. The industry outperformed the entire wider economy in 2012, growing faster than other notable industries such as manufacturing, financial services and retail. With such resilience in demand and an ability to generate high employment, the importance of Travel & Tourism as a tool for economic development and job creation is clear. In total, the industry contributed to over 10% of all new jobs created in 2012. Less restrictive visa regimes and a reduction in punitive taxation levels would help the industry to contribute even more to broader economic development and better fulfil the clear demand for international travel. While 2013 will present further challenges for the global economy and the Travel & Tourism industry, we remain optimistic that Travel & Tourism will continue to grow, outpace growth of the wider economy and remain a leading generator of jobs. In the longer-term, demand from and within emerging markets will continue to rise in significance. Destinations need to be willing to invest in infrastructure suitable for new sources of demand to achieve the clear growth potential that exists. For example, we forecast that China will overtake the US by 2023 as the world’s largest Travel & Tourism economy, measured in total GDP terms (2012 prices), and the size of the outbound market. David Scowsill President & CEO World Travel & Tourism Council i WTTC Travel & Tourism Economic Impact 2013
  • 5. Americas 2013 ANNUAL RESEARCH: KEY FACTS 2013 forecast GDP: DIRECT CONTRIBUTION The direct contribution of Travel & Tourism to GDP was USD680.4bn (2.9% of total GDP) in 2012, and is forecast to rise by 2.9% in 2013, and to rise by 3.9% pa, from 2013-2023, to USD1,021.9bn in 2023 (in constant 2012 prices). GDP: TOTAL CONTRIBUTION The total contribution of Travel & Tourism to GDP was USD2,001.4bn (8.6% of GDP) in 2012, and is forecast to rise by 2.9% in 2013, and to rise by 3.6% pa to USD2,946.0bn in 2023. EMPLOYMENT: DIRECT CONTRIBUTION In 2012 Travel & Tourism directly supported 15,570,500 jobs (3.6% of total employment). This is expected to rise by 2.0% in 2013 and rise by 2.2% pa to 19,748,000 jobs (4.0% of total employment) in 2023. EMPLOYMENT: TOTAL CONTRIBUTION In 2012, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 9.3% of total employment (40,047,500 jobs). This is expected to rise by 2.2% in 2013 to 40,934,500 jobs and rise by 2.2% pa to 51,027,000 jobs in 2023 (10.3% of total). VISITOR EXPORTS Visitor exports generated USD269.4bn (6.6% of total exports) in 2012. This is forecast to grow by 3.6% in 2013, and grow by 4.1% pa, from 2013-2023, to USD418.2bn in 2023 (5.8% of total). INVESTMENT Travel & Tourism investment in 2012 was USD239.3bn, or 5.9% of total investment. It should rise by 5.0% in 2013, and rise by 4.8% pa over the next ten years to USD401.5bn in 2023 (6.2% of total). Total Contribution of Travel & Tourism to GDP Breakdown of Travel & Tourism's Total Contribution to GDP and Employment 2012 2012 USDbn 2012 USDbn GDP (2012 USDbn) 3,500 432 3,000 2,000 680 1,500 15,570 16,249 8,229 1,000 500 Employment ('000) 889 2,500 Direct Indirect Induced 2023 2023 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 0 = Total contribution of Travel & Tourism WTTC Travel & Tourism Economic Impact 2013 1
  • 6. Defining the economic contribution of Travel & Tourism Travel & Tourism is an important economic activity in most countries around the world. As well as its direct economic impact, the industry has significant indirect and induced impacts. The UN Statistics Division-approved Tourism Satellite Accounting methodology (TSA:RMF 2008) quantifies only the direct contribution of Travel & Tourism. But WTTC recognises that Travel & Tourism's total contribution is much greater, and aims to capture its indirect and induced impacts through its annual research. DIRECT CONTRIBUTION The direct contribution of Travel & Tourism to GDP reflects the ‘internal’ spending on Travel & Tourism (total spending within a particular country on Travel & Tourism by residents and non-residents for business and leisure purposes) as well as government 'individual' spending - spending by government on Travel & Tourism services directly linked to visitors, such as cultural (eg museums) or recreational (eg national parks). The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in National Accounting, of tourism-characteristic sectors such as hotels, airlines, airports, travel agents and leisure and recreation services that deal directly with tourists.The direct contribution of Travel & Tourism to GDP is calculated from total internal spending by ‘netting out’ the purchases made by the different tourism sectors. This measure is consistent with the definition of Tourism GDP, specified in the 2008 Tourism Satellite Account: Recommended Methodological Framework (TSA: RMF 2008). TOTAL CONTRIBUTION The total contribution of Travel & Tourism includes its ‘wider impacts’ (ie the indirect and induced impacts) on the economy. The ‘indirect’ contribution includes the GDP and jobs supported by: ● Travel & Tourism investment spending – an important aspect of both current and future activity that includes investment activity such as the purchase of new aircraft and construction of new hotels; ● Government 'collective' spending, which helps Travel & Tourism activity in many different ways as it is made on behalf of the ‘community at large’ – eg tourism marketing and promotion, aviation, administration, security services, resort area security services, resort area sanitation services, etc; ● Domestic purchases of goods and services by the sectors dealing directly with tourists - including, for example, purchases of food and cleaning services by hotels, of fuel and catering services by airlines, and IT services by travel agents. The ‘induced’ contribution measures the GDP and jobs supported by the spending of those who are directly or indirectly employed by the Travel & Tourism industry. PLEASE NOTE THAT DUE TO CHANGES IN METHODOLOGY BETWEEN 2010 AND 2011, IT IS NOT POSSIBLE TO COMPARE FIGURES PUBLISHED BY WTTC FROM 2011 ONWARDS WITH THE SERIES PUBLISHED IN PREVIOUS YEARS. 2 WTTC Travel & Tourism Economic Impact 2013
  • 7. Travel & Tourism's 1 contribution to GDP The direct contribution of Travel & Tourism to GDP in 2012 was USD680.4bn (2.9% of GDP). This is forecast to rise by 2.9% to USD700.4bn in 2013.This primarily reflects the economic activity generated by industries such as hotels, travel agents, airlines and other passenger transportation services (excluding commuter services). But it also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists. The direct contribution of Travel & Tourism to GDP is expected to grow by 3.9% pa to USD1,021.9bn (3.1% of GDP) by 2023. AMERICAS: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO GDP Constant 2012 USDbn % of whole economy GDP 3.30 1,200 3.20 1,000 3.10 800 3.00 600 2.90 400 2.80 200 2.70 2023 2023 2013 2012 2011 2010 2009 2008 2007 2006 2005 2003 2004 2.60 2023 2023 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 0 The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and induced income impacts, see page 2) was USD2,001.4bn in 2012 (8.6% of GDP) and is expected to grow by 2.9% to USD2,059.7bn (8.6% of GDP) in 2013. It is forecast to rise by 3.6% pa to USD2,946.0bn by 2023 (9.1% of GDP). AMERICAS: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP % of whole economy GDP Constant 2012 USDbn 3,500 10.0 9.0 3,000 8.0 2,500 7.0 6.0 2,000 5.0 1,500 4.0 3.0 1,000 2.0 500 1.0 0 0.0 2012 Direct 1 2013 Indirect Induced 2023 2023 2023 2012 Direct 2013 Indirect 2023 2023 Induced All values are in constant 2012 prices & exchange rates WTTC Travel & Tourism Economic Impact 2013 3
  • 8. Travel & Tourism's contribution to employment Travel & Tourism generated 15,570,500 jobs directly in 2012 (3.6% of total employment) and this is forecast to grow by 2.0% in 2013 to 15,883,500 (3.6% of total employment). This includes employment by hotels, travel agents, airlines and other passenger transportation services (excluding commuter services). It also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists. By 2023, Travel & Tourism will account for 19,748,000 jobs directly, an increase of 2.2% pa over the next ten years. AMERICAS: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT '000 jobs % of whole economy employment 4.3 25,000.0 4.2 4.1 20,000.0 4.0 3.9 15,000.0 3.8 3.7 10,000.0 3.6 3.5 5,000.0 3.4 The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply chain and induced income impacts, see page 2) was 40,047,500 jobs in 2012 (9.3% of total employment). This is forecast to rise by 2.2% in 2013 to 40,934,500 jobs (9.4% of total employment). By 2023, Travel & Tourism is forecast to support 51,027,000 jobs (10.3% of total employment), an increase of 2.2% pa over the period. AMERICAS: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT % of whole economy employment '000 jobs 60,000.0 12.0 50,000.0 10.0 40,000.0 8.0 30,000.0 6.0 20,000.0 4.0 10,000.0 2.0 0.0 0.0 2012 Direct 4 Indirect 2013 Induced WTTC Travel & Tourism Economic Impact 2013 2023 2023 2023 2012 Direct 2013 Indirect Induced 2023 2023 2023 2022 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 3.2 2003 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 0.0 2023 2022 3.3
  • 9. 1 Visitor Exports and Investment VISITOR EXPORTS Visitor exports are a key component of the direct contribution of Travel & Tourism. In 2012, Americas generated USD269.4bn in visitor exports. In 2013, this is expected to grow by 3.6%, and the region is expected to attract 171,832,000 international tourist arrivals. By 2023, international tourist arrivals are forecast to total 261,913,000, generating expenditure of USD418.2bn, an increase of 4.1% pa. AMERICAS: VISITOR EXPORTS AND INTERNATIONAL TOURIST ARRIVALS Constant 2012 USDbn mn 450 300 400 250 350 Foreign visitor exports as % of total exports 8.0 7.0 6.0 300 200 5.0 250 150 200 4.0 100 50 2023 2023 1.0 Foreign tourist arrivals (RHS) 2023 2023 2013 2012 2011 2010 2009 2008 Foreign visitor exports (LHS) 2007 0.0 2003 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 0 2003 0 2.0 2006 50 3.0 2005 100 2004 150 INVESTMENT Travel & Tourism is expected to have attracted capital investment of USD239.3bn in 2012. This is expected to rise by 5.0% in 2013, and rise by 4.8% pa over the next ten years to USD401.5bn in 2023. Travel & Tourism’s share of total national investment will rise from 6.0% in 2013 to 6.2% in 2023. AMERICAS: CAPITAL INVESTMENT IN TRAVEL & TOURISM % of whole economy GDP Constant 2012 USDbn 450 7.0 400 6.0 350 5.0 300 4.0 250 200 3.0 150 2.0 100 1.0 1 2023 2023 2013 2012 2011 2010 2009 2008 2007 2006 2005 0.0 2004 2023 2023 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 0 2003 50 All values are in constant 2012 prices & exchange rates WTTC Travel & Tourism Economic Impact 2013 5
  • 10. Different components of Travel & Tourism1 Americas Travel & Tourism's Contribution to GDP: Leisure travel spending (inbound and domestic) generated 76.1% of direct Travel & Tourism GDP in 2012 (USD1,010.2bn) compared with 23.8% for business travel spending (USD315.6bn). Business vs Leisure, 2012 Leisure spending 76.1% Leisure travel spending is expected to grow by 2.7% in 2013 to USD1,037.5bn, and rise by 4.0% pa to USD1,533.7bn in 2023. Business spending 23.8% Business travel spending is expected to grow by 3.3% in 2013 to USD325.9bn, and rise by 3.4% pa to USD455.7bn in 2023. Americas Travel & Tourism's Contribution to GDP: Domestic vs Foreign, 2012 Domestic travel spending generated 79.7% of direct Travel & Tourism GDP in 2012 compared with 20.3% for visitor exports (ie foreign visitor spending or international tourism receipts). Foreign visitor spending 20.3% Domestic travel spending is expected to grow by 2.6% in 2013 to USD1,084.3bn, and rise by 3.8% pa to USD1,571.2bn in 2023. Domestic spending 79.7% Visitor exports are expected to grow by 3.6% in 2013 to USD279.1bn, and rise by 4.1% pa to USD418.2bn in 2023. Americas Breakdown of Travel & Tourism's Total Contribution to GDP, 2012 Direct 34.0% Induced The total contribution of Travel & Tourism to GDP is nearly three times greater than its direct contribution. 21.6% Indirect a 44.4% Indirect is the sum of: (a) Supply chain 27.2% (b) Investment c 9.3% (c) Government collective b 7.9% 1 6 The Travel & Tourism industry contributes to GDP and employment in many ways as detailed on page 2. All values are in constant 2012 prices & exchange rates WTTC Travel & Tourism Economic Impact 2013
  • 11. Summary tables: Estimates & Forecasts 2012 USDbn Americas 2012 1 2023 2013 % of total Growth2 USDbn 1 % of total Growth Direct contribution to GDP 680.4 2.9 2.9 1,021.9 3.1 3.9 Total contribution to GDP 2,001.4 8.6 2.9 2,946.0 9.1 3.6 Direct contribution to employment 15,570 3.6 2.0 19,748 4.0 2.2 4 Total contribution to employment 40,048 9.3 2.2 51,027 10.3 2.2 Visitor exports 269.4 6.6 3.6 418.2 5.8 4.1 Domestic spending 1,056.5 4.5 2.6 1,571.2 3.8 3.8 Leisure spending 1,010.2 2.2 2.7 1,533.7 2.4 4.0 Business spending 315.6 0.7 3.3 455.7 0.7 3.4 Capital investment 239.3 5.9 5.0 401.5 6.2 4.8 4 1 2012 constant prices & exchange rates; 22013 real growth adjusted for inflation (%); 32013-2023 annualised real growth adjusted for inflation (%); 4'000 jobs 2012 1 2012 2013 1 % of total Growth 3.1 3,249.2 3.1 9.3 3.2 10,507.1 10.0 3 4.4 4.4 US$bn % of total Growth Direct contribution to GDP 2,056.6 2.9 Total contribution to GDP 6,630.4 Direct contribution to employment4 2023 2 US$bn Worldwide 101,118 3.4 1.2 125,288 3.7 2.0 Total contribution to employment 261,394 8.7 1.7 337,819 9.9 2.4 Visitor exports 1,243.0 5.4 3.1 1,934.8 4.8 4.2 Domestic spending 2,996.3 4.2 3.2 4,831.2 3.5 4.6 Leisure spending 3,222.1 2.2 3.2 5,196.0 2.3 4.6 Business spending 1,017.4 0.7 3.1 1,572.8 0.7 4.1 Capital investment 764.7 4.7 4.2 1,341.4 4.9 5.3 4 1 3 2012 constant prices & exchange rates; 22013 real growth adjusted for inflation (%); 32013-2023 annualised real growth adjusted for inflation (%); 4'000 jobs % of total refers to each indicator's share of the relevant whole economy indicator such as GDP and employment. Visitor exports is shown relative to total exports of goods and services. Domestic spending is expressed relative to whole economy GDP. For leisure and business spending, their direct contribution to Travel & Tourism GDP is calculated as a share of whole economy GDP (the sum of these shares equals the direct contribution). Investment is relative to whole economy investment WTTC Travel & Tourism Economic Impact 2013 7
  • 12. The economic contribution of Travel & Tourism: Real 2012 prices Americas (USDbn, real 2012 prices) 2007 2008 2009 2010 2011 2012 2013E 2023F 1. 238.5 254.3 224.5 236.1 252.3 269.4 279.1 418.2 1,114.9 1,083.2 973.3 1,006.9 1,037.1 1,056.5 1,084.3 1,571.2 1,353.4 1,337.5 1,197.8 1,243.0 1,289.3 1,325.8 1,363.4 1,989.4 -666.9 -685.2 -586.8 -608.8 -628.0 -645.5 -663.1 -967.5 686.5 652.3 611.0 634.2 661.3 680.4 700.4 1,021.9 543.0 564.2 498.4 519.5 542.6 557.3 573.3 830.4 2. Visitor exports Domestic expenditure (includes government individual spending) 3. Internal tourism consumption (= 1 + 2 ) 4. Purchases by tourism providers, including imported goods (supply chain) 5. Direct contribution of Travel & Tourism to GDP (= 3 + 4) Other final impacts (indirect & induced) 6. Domestic supply chain 7. Capital investment 257.2 263.7 229.7 233.6 231.9 239.3 251.1 401.5 8. Government collective spending 142.8 150.4 156.5 160.9 160.8 161.7 163.3 214.1 9. Imported goods from indirect spending -66.7 -72.4 -59.1 -61.5 -64.3 -68.9 -73.2 -140.6 431.6 426.9 405.7 413.1 421.5 431.6 444.7 618.8 1,994.3 1,985.1 1,842.3 1,899.9 1,953.9 2,001.4 2,059.7 2,946.0 12. Direct contribution of Travel & Tourism to employment 16,166 15,838 15,027 14,847 15,066 15,570 15,883 19,748 Total contribution of Travel & Tourism to employment 41,169 40,974 39,388 38,695 38,933 40,048 40,934 51,027 211.0 218.4 200.9 209.5 219.0 234.5 245.9 350.8 10. Induced 11. Total contribution of Travel & Tourism to GDP (= 5 + 6 + 7 + 8 + 9 + 10) Employment impacts ('000) 13. Other indicators 14. Expenditure on outbound travel 8 WTTC Travel & Tourism Economic Impact 2013
  • 13. The economic contribution of Travel & Tourism: Nominal prices Americas (USDbn, nominal prices) 2007 2008 2009 2010 2011 2012 2013E 2023F 1. 210.2 233.9 203.1 223.4 248.5 269.5 285.8 530.5 985.6 998.1 882.0 957.0 1,033.5 1,056.8 1,112.8 1,973.2 1,195.8 1,232.0 1,085.1 1,180.5 1,282.1 1,326.3 1,398.6 2,503.8 -589.8 -631.0 -533.0 -578.2 -623.4 -645.7 -679.4 -589.8 606.0 601.0 552.1 602.3 658.7 680.6 719.2 1,287.1 478.5 519.3 451.8 493.2 538.8 557.5 587.4 1,043.0 2. Visitor exports Domestic expenditure (includes government individual spending) 3. Internal tourism consumption (= 1 + 2 ) 4. Purchases by tourism providers, including imported goods (supply chain) 5. Direct contribution of Travel & Tourism to GDP (= 3 + 4) Other final impacts (indirect & induced) 6. Domestic supply chain 7. Capital investment 226.4 241.9 207.6 221.9 230.5 239.4 257.5 505.0 8. Government collective spending 127.3 139.1 143.7 153.6 159.6 161.8 167.2 268.9 9. Imported goods from indirect spending -57.9 -65.6 -52.1 -58.2 -63.9 -68.9 -74.9 -168.4 381.3 393.3 368.5 392.9 419.4 431.7 456.2 777.4 1,761.8 1,829.0 1,671.7 1,805.7 1,943.1 2,002.1 2,112.5 3,712.9 12. Direct contribution of Travel & Tourism to employment 16,166 15,838 15,027 14,847 15,066 15,570 15,883 19,748 Total contribution of Travel & Tourism to employment 41,169 40,974 39,388 38,695 38,933 40,048 40,934 51,027 184.3 199.9 179.5 198.0 218.6 234.6 251.3 435.1 10. Induced 11. Total contribution of Travel & Tourism to GDP (= 5 + 6 + 7 + 8 + 9 + 10) Employment impacts ('000) 13. Other indicators 14. Expenditure on outbound travel *Concepts shown in this table align with the standard table totals as described in the 2008 Tourism Satellite Account: Recommended Methodological Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Office of the European Communities (EUROSTAT), the Organisation for Economic Co-operation and Development (OECD) and the World Tourism Organization (UNWTO). Historical data for concepts has been benchmarked to match reported TSA data where available. WTTC Travel & Tourism Economic Impact 2013 9
  • 14. The economic contribution of Travel & Tourism: Growth Americas Growth 1 (%) 1. 2. 2007 2008 2009 2010 2011 2012 2013E 2023F 5.7 6.6 -11.7 5.2 6.8 6.8 3.6 4.1 0.7 -2.8 -10.2 3.5 3.0 1.9 2.6 3.8 1.6 -1.1 -10.2 3.8 3.7 2.8 2.8 3.8 1.9 2.7 -14.4 3.8 3.2 2.8 2.7 3.9 1.2 -5.0 -6.3 3.8 4.3 2.9 2.9 3.9 1.6 3.9 -11.7 4.2 4.4 2.7 2.9 3.8 Visitor exports Domestic expenditure (includes government individual spending) 3. Internal tourism consumption (= 1 + 2 ) 4. Purchases by tourism providers, including imported goods (supply chain) 5. Direct contribution of Travel & Tourism to GDP (= 3 + 4) Other final impacts (indirect & induced) 6. Domestic supply chain 7. Capital investment 11.6 2.5 -12.9 1.7 -0.7 3.2 5.0 4.8 8. Government collective spending 4.2 5.3 4.1 2.8 -0.1 0.6 1.0 2.7 9. Imported goods from indirect spending 26.2 8.5 -18.4 4.2 4.4 7.2 6.2 6.2 10. Induced 2.1 -1.1 -5.0 1.8 2.0 2.4 3.0 3.4 11. Total contribution of Travel & Tourism to GDP 2.3 -0.5 -7.2 3.1 2.8 2.4 2.9 3.6 12. Direct contribution of Travel & Tourism to employment -0.9 -2.0 -5.1 -1.2 1.5 3.3 2.0 2.2 Total contribution of Travel & Tourism to employment -0.3 -0.5 -3.9 -1.8 0.6 2.9 2.2 2.2 5.0 3.5 -8.0 4.3 4.6 7.1 4.9 3.6 (= 5 + 6 + 7 + 8 + 9 + 10) Employment impacts ('000) 13. Other indicators 14. Expenditure on outbound travel 1 2007-2012 real annual growth adjusted for inflation (%); 10 WTTC Travel & Tourism Economic Impact 2013 2 2013-2023 annualised real growth adjusted for inflation (%) 2
  • 15. Glossary Key Definitions Internal tourism consumption – total revenue generated Travel & Tourism – relates to the activity of travellers on within a country by industries that deal directly with tourists trips outside their usual environment with a duration of less including visitor exports, domestic spending and government than one year. Economic activity related to all aspects of individual spending. This does not include spending abroad such trips is measured within the research. by residents. This is consistent with total internal tourism Direct contribution to GDP – GDP generated by expenditure in table 4 of the TSA: RMF 2008. industries that deal directly with tourists, including hotels, Business Travel & Tourism spending – spending travel agents, airlines and other passenger transport on business travel within a country by residents and services, as well as the activities of restaurant and leisure international visitors. industries that deal directly with tourists. It is equivalent to total internal Travel & Tourism spending (see below) within a country less the purchases made by those industries Leisure Travel & Tourism spending – spending on leisure travel within a country by residents and international visitors. (including imports). In terms of the UN’s Tourism Satellite Indirect and Induced Impacts Account methodology it is consistent with total GDP Indirect contribution – the contribution to GDP and jobs of calculated in table 6 of the TSA: RMF 2008. the following three factors: Direct contribution to employment – the number of • Capital investment – includes capital investment direct jobs within the Travel & Tourism industry. This is spending by all sectors directly involved in the Travel consistent with total employment calculated in table 7 of the & Tourism industry. This also constitutes investment TSA: RMF 2008. spending by other industries on specific tourism assets Total contribution to GDP – GDP generated directly by the Travel & Tourism industry plus its indirect and induced impacts (see below). Total contribution to employment – the number of jobs generated directly in the Travel & Tourism industry plus the indirect and induced contributions (see below). such as new visitor accommodation and passenger transport equipment, as well as restaurants and leisure facilities for specific tourism use. This is consistent with total tourism gross fixed capital formation in table 8 of the TSA: RMF 2008. • Government collective spending – general government spending in support of general tourism activity. This can Direct Spending Impacts include national as well as regional and local government Visitor exports – spending within the country by spending. For example, it includes tourism promotion, international tourists for both business and leisure trips, visitor information services, administrative services and including spending on transport, but excluding international other public services. This is consistent with total collective spending on education. This is consistent with total inbound tourism consumption in table 9 of TSA: RMF 2008. tourism expenditure in table 1 of the TSA: RMF 2008. • Supply-chain effects – purchases of domestic goods Domestic Travel & Tourism spending – spending within and services directly by different sectors of the Travel & a country by that country’s residents for both business and Tourism industry as inputs to their final tourism output. leisure trips. Multi-use consumer durables are not included since they are not purchased solely for tourism purposes. This is consistent with total domestic tourism expenditure in table 2 of the TSA: RMF 2008. Outbound spending by Induced contribution – the broader contribution to GDP and employment of spending by those who are directly or indirectly employed by Travel & Tourism. residents abroad is not included here, but is separately Other Indicators identified according to the TSA: RMF 2008 (see below). Outbound expenditure – spending outside the country Government individual spending – spending by government on Travel & Tourism services directly linked by residents on all trips abroad. This is fully aligned with total outbound tourism expenditure in table 3 of the TSA: RMF 2008. to visitors, such as cultural (eg museums) or recreational Foreign visitor arrivals – the number of arrivals of foreign (eg national parks). visitors, including same-day and overnight visitors (tourists) to the country. WTTC Travel & Tourism Economic Impact 2013 11
  • 16. Methodological note WTTC has an on-going commitment to align its economic impact research with the UN Statistics Division-approved 2008 Tourism Satellite Account: Recommended Methodological Framework (TSA:RMF 2008) and has made small revisions to the research both this year and in 2012, following a full refinement in 2011. This has involved further benchmarking of country reports to official, published TSAs, including for countries which are reporting data for the first time, as well as existing countries reporting an additional year’s data. New country TSAs incorporated this year were Jordan, Italy and Sweden. As part of the alignment process in 2012, international travel expenditure inflows and outflows related to education were excluded from the data.  Three new countries have been added in 2013 (Georgia, Iraq and Uzbekistan), bringing the total countries covered to 184 country reports. Additionally, we also produce a world report and reports on 17 world regions and sub-regions. This year there are 7 reports for special economic and geographic groups, including, for the first time, the Organization of American States (OAS) and the Commonwealth. Economic and Geographic Groups APEC (Asia-Pacific Economic Cooperation) Australia, Brunei, Canada, Chile, China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mexico, New Zealand, Papua New Guinea, Peru, Philippines, Russian Federation, Singapore, Taiwan, Thailand, USA, Vietnam. G20 Argentina, Australia, Brazil, Canada, China, European Union, France*, Germany*, India, Indonesia, Italy*, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, Turkey, UK*, USA. Mediterranean Albania, Algeria, Bosnia Herzegovina, Croatia, Cyprus, Egypt, France, Greece , Israel, Italy, Lebanon, Libya, Malta, Montenegro, Morocco, Serbia, Slovenia, Spain, Syria, Tunisia, Turkey, Jordan, Macedonia, Portugal. OAS (Organization of American States) Argentina, Antigua and Barbuda, Bahamas, Barbados, Belize, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Dominica, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, St Kitts and Nevis, Nicaragua, Panama, Paraguay, Peru, St Lucia, St Vincent and the Grenadines, Suriname, Trinidad and Tobago, USA, Uruguay. OECD (Organisation for Economic Co-Operation and Development) Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, South Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, USA. OTHER OCEANIA American Samoa, Cook Islands, French Polynesia, Guam, Marshall Islands, Micronesia (Federated States of), New Caledonia, Niue, Northern Mariana Islands, Palau, Somoa, Tuvalu. SADC (Southern African Development Community) Angola, Botswana, Democratic Republic of Congo (DRC), Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia, Zimbabwe. The Commonwealth Anguilla, Antigua and Barbuda, Australia, Bahamas, Bangladesh, Barbados, Belize, Bermuda, Botswana, Brunei, Cameroon, Canada, Cayman Islands, Cyprus, Dominica, Gambia, Ghana, Grenada, Guyana, India, Jamaica, Kenya, Kiribati, Lesotho, Malawi, Malaysia, Maldives, Malta, Mauritius, Mozambique, Namibia, Nigeria, New Zealand, Pakistan, Papua New Guinea, Rwanda, South Africa, Seychelles, Sierra Leone, Singapore, Solomon Islands, Sri Lanka, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Swaziland, Tanzania, Tonga, Trinidad and Tobago, Uganda, UK, British Virgin Islands, Vanuatu, Zambia. *included in European Union 12 WTTC Travel & Tourism Economic Impact 2013
  • 17. Economic impact reports: Regions, sub-regions and countries WORLD Region Subregion Country Region Subregion Country Region Subregion Country Region Subregion Country Lithuania China Luxembourg Hong Kong Malta South Korea Netherlands Aruba Bahamas Tunisia Barbados Angola Bermuda Benin Chad Comoros Grenada Guadeloupe Democratic Republic of Congo Haiti Ethiopia Martinique Jamaica Gabon Puerto Rico Gambia St Lucia Guinea St Vincent & the Grenadines Brazil Chile Niger Reunion Rwanda Sao Tome & Principe Senegal Belarus India Bosnia Herzegovina Croatia Maldives Georgia Nepal Pakistan Indonesia Philippines Vietnam Austria Belgium Bulgaria Cyprus Honduras Moldova Switzerland Thailand Guyana Macedonia Serbia Singapore Guatemala Kyrgyzstan Russian Federation Myanmar Ecuador Kazakhstan Norway Malaysia El Salvador Iceland Montenegro Laos Costa Rica Latin America Republic of Congo Azerbaijan Colombia Nigeria Albania Armenia Bangladesh SouthEast Asia Bolivia Namibia UK Papua New Guinea Cambodia Belize Mozambique Slovenia Sweden Other Oceania Brunei Argentina Mauritius Slovakia Spain Kiribati Sri Lanka US Virgin Islands Mali Romania Vanuatu UK Virgin Islands Malawi Portugal Tonga Trinidad & Tobago Americas Czech Republic Turkey Ukraine Uzbekistan Bahrain Iran Iraq Israel Denmark Nicaragua Sierra Leone Panama South Africa Paraguay Sudan Peru Swaziland Suriname Tanzania Uruguay Greece Togo Venezuela Hungary Uganda Canada Ireland Syria Mexico Italy UAE USA Latvia Yemen Zambia Zimbabwe Estonia Finland France Germany Middle East Seychelles North America SUB-SAHARAN Africa Madagascar Poland Solomon Islands St Kitts & Nevis Ghana Lesotho Oceania Dominican Republic European Union Central African Republic Dominica South Asia Caribbean Cape Verde Fiji Asia-PACIFIC Cameroon Kenya New Zealand Former Netherlands Antilles Burundi Ivory Coast Australia Cuba Burkina Faso Taiwan Mongolia Cayman Islands Botswana Macau Other Europe Morocco Europe Libya European Union Japan Antigua & Barbuda NORTHEAST Asia Anguilla Egypt Europe North Africa Algeria Jordan Kuwait Lebanon Oman Qatar Saudi Arabia WTTC Travel & Tourism Economic Impact 2013 13
  • 18. Every trip that is taken helps to boost our global economy by trillions of dollars and supports 260 million jobs worldwide. That’s almost 1 in 11 of all the jobs on our planet. So, thanks for playing your part in Travel & Tourism – one of the world’s greatest industries. For more information on the World Travel & Tourism Council visit wttc.org Travel with the feelgood factor
  • 19. THE WORLD TRAVEL & TOURISM COUNCIL IS THE FORUM FOR BUSINESS LEADERS IN THE TRAVEL & TOURISM INDUSTRY. With the Chairs and Chief Executives of the 100 foremost Travel & Tourism companies as its members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting over 260 million jobs and generating 9% of global GDP in 2012. Together with its research partner, Oxford Economics, WTTC produces comprehensive reports on an annual basis - to quantify, compare and forecast the economic impact of Travel & Tourism on 184 economies around the world. It also publishes a World report highlighting global trends, as well as reports on regions, sub-regions and economic and geographic groups. To download one-page summaries, the full reports or spreadsheets, visit www.wttc.org ASSISTING WTTC TO PROVIDE TOOLS FOR ANALYSIS, BENCHMARKING, FORECASTING AND PLANNING. Over the last 30 years, Oxford Economics has built a diverse and loyal client base of over 700 organisations worldwide, including international organisations, governments, central banks, and both large and small businesses.  Headquartered in Oxford, England, with offices in London, Belfast, Paris, the UAE, Singapore, Philadelphia, New York and San Francisco, Oxford Economics employs over 80 full-time, highly qualified economists and data analysts, while maintaining links with a network of economists in universities worldwide. For more information, please take advantage of a free trial on our website, www.oxfordeconomics.com, or contact Frances Nicholls, Head of Business Development, Oxford Economics Ltd, Broadwall House, 21 Broadwall, London SE1 9PL. Tel: +44 (0)207 803 1418, email: fnicholls@oxfordeconomics.com WTTC Travel & Tourism Economic Impact 2013 15
  • 20. WTTC Members CHAIRMAN TUI DEUTSCHLAND GMBH & TUIFLY GMBH Dr Michael Frenzel Chairman of the Executive Board PRESIDENT & CEO WORLD TRAVEL & TOURISM COUNCIL David Scowsill VICE CHAIRMEN BEIJING TOURISM GROUP DUAN Qiang Chairman ETIHAD AIRWAYS James Hogan CEO GLOBAL LEISURE PARTNERS Mark Harms Chairman & CEO JUMEIRAH GROUP Gerald Lawless President & Group CEO MANDARIN ORIENTAL Edouard Ettedgui Group Chief Executive SILVERSEA CRUISES Manfredi Lefebvre d’Ovidio di Balsorano de Clunieres Chairman EMIRATES Gary Chapman President Group Services & Dnata, Emirates Group HILTON WORLDWIDE Christopher J Nassetta President & CEO INTERCONTINENTAL HOTELS GROUP Richard Solomons Chief Executive MARRIOTT INTERNATIONAL JW Marriott, Jr Chairman BEIJING CAPITAL INTERNATIONAL AIRPORT CO DONG Zhiyi Chairman ZHANG Guanghui President & CEO GLOBAL BLUE GROUP Per Setterberg President & CEO BEIJING TOURISM GROUP LIU Yi President HERTZ CORPORATION Mark Frissora Chairman & CEO, BEST DAY TRAVEL Fernando García Zalvidea President & Founder Michel Taride President, Hertz International Arne M Sorenson President & CEO BOSCOLO GROUP Giorgio Boscolo CEO OUTRIGGER ENTERPRISES GROUP Dr Richard R Kelley Chairman Emeritus BRITISH AIRWAYS Keith Williams Chief Executive Officer REVOLUTION PLACES Philippe Bourguignon Vice Chairman CANNERY ROW COMPANY Ted J Balestreri Chairman & CEO RIOFORTE INVESTMENTS SA Manuel Fernando Espírito Santo Chairman CHINA INTERNATIONAL TRAVEL SERVICE, HEAD OFFICE (CITS) YU Ningning President SABRE HOLDINGS Tom Klein President SHUN TAK HOLDINGS Pansy Ho Managing Director CHINA SOUTHERN AIRLINES TAN Wangeng President & CEO COSTA CRUISES Pier Luigi Foschi Chairman of the Board THE TRAVEL CORPORATION Brett Tollman President & Chief Executive JTB CORP Hiromi Tagawa President & CEO CTRIP.COM INTERNATIONAL Min Fan CEO WYNDHAM WORLDWIDE Stephen P Holmes Chairman & CEO TRAVEL GUARD WORLDWIDE Jeffrey C Rutledge Chairman & CEO DEPARTMENT OF TOURISM & COMMERCE MARKETING, GOVERMENT OF DUBAI Khalid A bin Sulayem Director General EXECUTIVE COMMITTEE ABERCROMBIE & KENT Geoffrey J W Kent Founder, Chairman & CEO ACCOR Denis Hennequin Chairman & CEO AMERICAN EXPRESS COMPANY William Glenn President, Global Merchant Network Group TRAVELPORT Gordon Wilson President & CEO TSOGO SUN GROUP Jabu Mabuza Deputy Chairman VISITBRITAIN Christopher Rodrigues, CBE Chairman FAIRMONT HOTELS & RESORTS Jennifer Fox President DIAMOND RESORTS Stephen J Cloobeck Founder & Chairman DLA PIPER Sir Nigel Knowles Co-CEO & Managing Partner HNA GROUP CHEN Feng Chairman of the Board HOGG ROBINSON GROUP David Radcliffe Chief Executive HONG KONG & SHANGHAI HOTELS Clement Kwok CEO & MD HOTELPLAN GROUP Hans Lerch Vice Chairman & CEO HUANGSHAN TOURISM GROUP XU Jiwei Chairman HYATT HOTELS CORPORATION Mark S Hoplamazian President and CEO IBM Marty Salfen General Manager, Global Travel & Transportation Industry INDIAN HOTELS COMPANY RK Krishna Kumar Vice Chairman INTERNATIONAL AIRLINES GROUP Willie Walsh Chief Executive INTERSTATE HOTELS & RESORTS Jim Abrahamson CEO JONES LANG LASALLE HOTELS Arthur de Haast Chairman CARLSON Douglas Anderson President & CEO Carlson Wagonlit Travel 16 ALTOUR Alexandre Chemla President DUBAI AIRPORTS INTERNATIONAL Paul Griffiths CEO AMADEUS IT GROUP SA Luis Maroto President & CEO EAST JAPAN RAILWAY COMPANY Satoshi Seino Chairman & Director LOEWS HOTELS Jonathan M Tisch Chairman & CEO AVIS BUDGET GROUP Ronald L Nelson Chairman & CEO BHARAT HOTELS Jyotsna Suri Chairperson & Managing Director GLOBAL MEMBERS DUBAILAND Mohammed Al Habbai CEO EXPEDIA INC Dara Khosrowshahi President & CEO LOS ANGELES WORLD AIRPORTS Gina Marie Lindsey Executive Director WTTC Travel & Tourism Economic Impact 2013 LEBUA HOTELS & RESORTS Rattawadee Bualert President Deepak Ohri CEO
  • 21. WTTC Members LOTTE Dong-Bin Shin Chairman MELIÁ HOTELS INTERNATIONAL Sebastián Escarrer Vice Chairman MESSE BERLIN GMBH Raimund Hosch President & CEO MGM RESORTS INTERNATIONAL Jim Murren CEO MISSION HILLS GROUP Dr Ken Chu Chairman & CEO ORBITZ WORLDWIDE Barney Harford CEO OTI HOLDING Ayhan Bektas Chairman OZALTIN HOLDING Öznur Özdemir Vice Chairman PALACE RESORTS José Chapur Zahoul President PAN PACIFIC HOTEL GROUP Patrick Imbardelli President & CEO QUNAR CC Zhuang Co-Founder & CEO RADISSON EDWARDIAN HOTELS Jasminder Singh Chairman & CEO REED TRAVEL EXHIBITIONS Richard Mortimore Managing Director RELAIS & CHÂTEAUX Jaume Tàpies President ROYAL CARIBBEAN CRUISES Richard D Fain Chairman & CEO R TAUCK & PARTNERS Robin Tauck President S-GROUP CAPITAL MANAGEMENT Vladimir Yakushev Managing Partner HONORARY MEMBERS SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT Greg Dogan President & CEO THE COCA-COLA COMPANY Stefanie D Miller Group Vice President, Strategic Partnership Marketing SHANGHAI JIN JIANG INTERNATIONAL HOTELS YANG Weimin CEO DELOITTE Adam Weissenberg Vice Chairman & Partner, Deloitte & Touche LLP AMERICAN EXPRESS COMPANY Jonathan S Linen Adviser to Chairman SOUTH AFRICAN AIRWAYS Sizakele Mzimela CEO GOOGLE Rob Torres Managing Director for Travel ANDRÉ JORDAN GROUP André Jordan Chairman SPRING INTERNATIONAL TRAVEL SERVICES YU Wan Vice-President JCB Koremitsu Sannomiya President & Chief Operating Officer THE HERTZ CORPORATION Frank Olsen Retired Chairman of the Board SPENCER STUART Jerry Noonan Global Consumer Leader TOSCANA VILLE & CASTELLI Tommaso Zanzotto President TOSHIBA CORPORATION Atsutoshi Nishida Chairman of the Board UNIVERSAL MEDIA Carl Ruderman Chairman REGIONAL MEMBERS CHAIRMAN EMERITUS APPLE LEISURE GROUP Alex Zozaya CEO RRE VENTURES James D Robinson III General Partner WTTC Chairman (1990-1994) DOURO AZUL Mario Ferreira CEO IMMEDIATE PAST CHAIRMAN EL CID RESORTS Carlos Berdegué CEO ABERCROMBIE & KENT Geoffrey J W Kent Founder, Chairman & CEO WTTC Chairman (2007-2012) STARWOOD HOTELS & RESORTS WORLDWIDE Frits D van Paasschen President & CEO TAJ HOTELS RESORTS & PALACES Raymond Bickson Managing Director & CEO TAP PORTUGAL Fernando Pinto CEO TRANSAERO AIRLINES Alexander Pleshakov Chairman TRAVEL LEADERS Michael Batt Chairman & CEO UNITED AIRLINES Jeff Smisek President & CEO Jim Compton Executive Vice President & Chief Revenue Officer JA RESORTS AND HOTELS Kevin Wallace President & CEO MAKEMYTRIP.COM Deep Kalra Founder & Chief Executive ACCOR Gérard Pélisson Co-Chairman,Supervisory Board FORMER CHAIRMEN GLOBAL ALLIANCE ADVISORS LLC Vincent A Wolfington Chairman NORTHERN CAUCACUS RESORTS Alexey Anatolyevich Director General WTTC Chairman (2004-2007) INTERCONTINENTAL HOTELS GROUP Sir Ian Prosser Retired Chairman WTTC Chairman (2001-2003) VIRTUOSO Matthew D Upchurch CTC CEO ROTANA HOTEL MANAGEMENT CORPORATION Selim El Zyr President & CEO AMERICAN EXPRESS Harvey Golub Retired Chairman & CEO WTTC Chairman (1996-2001) WILDERNESS SAFARIS Andy Payne CEO SHKP HOTELS Ricco De Blank CEO ZAGAT SURVEY LLC Tim Zagat Co-Founder, Co-Chair & CEO ROBERT H BURNS HOLDINGS Robert H Burns Chairman WTTC Chairman (1994-1996) SWAIN TOURS Ian Swain President IMMEDIATE PAST PRESIDENT TREND OPERADORA LTDA Luis Paulo Luppa CEO CREWE ASSOCIATES Jean-Claude Baumgarten Chairman & MD VALUE RETAIL Desiree Bollier CEO INDUSTRY PARTNERS BOSTON CONSULTING GROUP Dr Achim Fechtel Senior Partner & Managing Director Dr Daniel Stelter Senior Partner & Managing Director WTTC Travel & Tourism Economic Impact 2013 17
  • 22. Notes 18 WTTC Travel & Tourism Economic Impact 2013
  • 23. Notes WTTC Travel & Tourism Economic Impact 2013 19
  • 24. 1-2 Queen Victoria Terrace, Sovereign Court, London E1W 3HA United Kingdom Telephone: +44 (0) 20 7481 8007 Fax: +44 (0) 20 7488 1008 Email: enquiries@wttc.org www.wttc.org