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The 7 Dwarfs of Social Media: Enchanting Your Audience
1. THE 7 DWARFS
OF SOCIAL MEDIA
KIKI L’ITALIEN / @KIKILITALIEN
#AUDC12
2. THE 7 DWARFS
OF SOCIAL MEDIA
ENCHANTING
YOUR AUDIENCE
Association Chat: #assnchat TUES at 2 pm ET
Social Media Sweet Spot: FRI at 12:30 pm ET
#AUDC12
3. THE 7 DWARFS
OF SOCIAL MEDIA
ENCHANTING
YOUR AUDIENCE
Association Chat: #assnchat TUES at 2 pm ET
Social Media Sweet Spot: FRI at 12:30 pm ET
#AUDC12
4. THE 7 DWARFS
OF SOCIAL MEDIA
ENCHANTING
YOUR AUDIENCE
Association Chat: #assnchat TUES at 2 pm ET
Social Media Sweet Spot: FRI at 12:30 pm ET
#AUDC12
10. www.Avectra.com
STRATEGIES
• Forrester’s POST Methodology
• Push Media = Bringing your story to people
(email, Twitter, presentations)
• Pull Media = Bringing people to your story
(websites, blogs, Facebook, YouTube, Pinterest)
#AUDC12
11. www.Avectra.com
Activity: Mission Enchant
1. Partner up with one other person.
1. Choose your audience: With whom are you
communicating? (You can have different audiences, but
you should share what you are doing with your partner.)
1. What are your objectives with this audience? What
are you trying to get them to do?
1. What technologies might help you achieve your
objectives? Which are push and which are pull?
#AUDC12
12. www.Avectra.com
ENCHANTMENT
1. Customer’s perspective
2. Make them smile
3. Be trustworthy (no need, no money, no hurry, no
desire, no trust)
4. Engineer to Enchant: DICEE
5. Remove blocks: Inertia, fear, lack of case studies…)
6. Use media intelligently (push/pull – POST)
7. Enchant employees and boss
#AUDC12
13. www.Avectra.com
GET IN TOUCH
CONTACT KIKI
f facebook.com/kikilitalien Phone:
t twitter.com/kikilitalien +1 240 277 7286
Email:
klitalien@delcor.com
#AUDC12
No matter what type of social media platform you use, understanding your audience is critical to getting your message across effectively. Learn about the different types of audiences you can expect in social media and strategies for dealing with each of them. You will learn about tips and tricks for enchanting your audience, no matter the platform, so that your messages will live happily ever after.
DICEE --- a.Deep - multiple layers of value b. Intelligent - solves problems in smart ways c. Complete - offers a turnkey experience d. Empowering - helps people do what they do better e. Elegant - works with people, harnesses what they already think and do