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Did you know 74 percent of purchases are made via word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth purchases? Consumers prefer content that features influencers over traditional advertising and mainstream celebrity endorsements, but you don’t need a Kardashian to be effective with influencer marketing. You best influencers are probably right under your nose. Learn the framework for amplifying your success using influencer marketing and change the course of your business and career!

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Think SEO isn’t sexy? Think again. Arguably, there is nothing more seductive than successfully reaching your intended audience and advancing your mission. Good SEO can do that for you. Search Engine Optimization (SEO) doesn’t often get as much attention as social media does when it comes to talking about your communication strategy. After all, it's more fun to talk about filters for Snapchat than thinking about keyword research. But SEO should inform your content development. Why? Because search engines are responsible for 85% of all website traffic. Understanding what your target audience's needs are and what they are looking for when they need you most is a critical piece of the puzzle. This webinar will tell you what you need to know to better understand SEO and how to use it to move the needle for your organization. What could be sexier than that? [Presented at PestWorld 2017, Baltimore, MD – OCT 2017 – http://www.pestworld2017.org/]

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It seems like everyone is talking about mindfulness and business, incorporating meditation and exercise, using apps like Headspace, and trying to remember to be grateful while also navigating the day-to-day hassles like scheduling meetings, writing reports, and optimizing communication...not to mention stacking all of that on top of family obligations and professional development. It’s overwhelming. (Co-created with Cynthia D'Amour and Scott Oser) #ASAE16

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Attendees will hear from KiKi L'Italien, CEO of Amplified Growth, who will explore how attendees can make the most of their networking opportunities. Here you will learn how to be more memorable, make conversation flow, and follow up in a way that will not only lead to greater business and career opportunities, but may even help you to be more innovative and happier. You will discover new techniques on what to do before, during, and after networking events that will help you identify and amplify new relationships adding value to your life and career. This presentation will be followed by a networking session where you will meet with industry leaders and peers who will share their experiences and offer guidance on navigating the changing landscape of the CRE industry.

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How are you incorporating livestreaming, hybrid, augmented reality, and geolocation into your events? Technology has become a key component for all learning styles and in an age of edutainment and experiential learning, how do you prepare for the new event technology landscape that is out there? It is important for you to not only know what is being used today, but what is going to be used and how vendors and attendees are starting to view technology when they show up at your events. KiKi will take you through technology that makes you feel like Tom Cruise in Mission Impossible, but will help you feel like it is Mission Totally Possible when you walk out of the room.

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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

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