South Belfast Partnership Board Workshop 2 Kieran

South Belfast Partnership Board Cultural Tourism Workshops Ian Henderson & Kieran Swail 14 th August 2008

Session 2 How to better promote and market your area as a tourist destination? ,[object Object],[object Object],[object Object],[object Object]

Understand what visitors are looking for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s now all about the experience

Pre-requisites to the visit ,[object Object],[object Object],[object Object],[object Object]

The world has changed… Today… iPod has become the generic descriptor for the MP3 sector processes estimated 1bn searches per day through all its services 90% of all phones have multimedia and internet access and the ability to view video footage years ago… the terms Google, iPod, 3G meant nothing! 10

Web 2.0 and your destination Youtube MySpace Facebook Tripadvisor Flickr Twitter Wayn By 2010 80% of visitors to Ireland will have used the web to search for their holiday/short break

The web and your destination ,[object Object],[object Object],[object Object],[object Object]

How do you attract Visitors –host of online and traditional media options? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding Merchandising Trade shows, Exhibitions Discussion Forums Events and Festivals Conferences Market Research Network Participate in competitions Joint Venture Journalists Visits Fam trips for local tourism providers Sponsorship Promotional Theme Evenings

Marketing Prioritisation – Q/A Discussion ,[object Object],[object Object],[object Object],Flipchart Exercise 3 Who? What? When? Where? Why? & How ? Consider target mkt, budget, time, personnel

Questions to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Way forward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

South Belfast Partnership Board Workshop 2 Kieran

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South Belfast Partnership Board Workshop 2 Kieran