An introduction to ways that Yahoo! is opening up and ways that the US Government can integrate with Yahoo!'s open efforts to engage Yahoo!'s audiences both in the US and around the world. Presented as part of webcontent.gov's New Media Talks for Government. For the full webcast of the presentation, see: http://www.usa.gov/webcontent/wmu/newmedia/yahoo.shtml

3. My Job: Opening Up Yahoo!

6. Sounds familiar, right? ;-)

8. Examples & Thought Provokers

9. Need to reach hundreds of millions of people during the next major disease outbreak?

10. Yahoo! Home Page: with CDC Swine Flu app Notional mock-up

11. Swine Flu Search Results: Searchmonkey

12. What about during the next category 5 hurricane?

13. Yahoo! Home Page: with NWS Hurricane app Notional mock-up

14. Or just want to help people be more informed with general governmental issues?

15. Yahoo! Home Page: with a White House app Notional mock-up

18. YAP: Build & host your apps

19. YAP: Y! Audience Reach

20. http://developer.yahoo.com/yap/

22. Question Intermission Up next: How Y! can help you distribute data to developers & publishers via YQL

24. Application ?

25. Application = data manipulation data visualization +

26. Typical web data access...

28. var map = new YMap(document.getElementById('map'));…var currentGeoPoint = new YGeoPoint( _c.Lat, _c.Lon ); map.addMarker(currentGeoPoint);… … if (flickcurl_prepare(fc, "flickr.photos.geo.correctLocation", parameters, count)) { … } … http://search.yahooapis.com/ImageSearchService/V1/imageSearch?appid=YahooDemo&query=Corvette&results=2 http://weather.yahooapis.com/forecastrss?p=FRXX0076&u=c ? ? ? ?

29. var map = new YMap(document.getElementById('map'));…var currentGeoPoint = new YGeoPoint( _c.Lat, _c.Lon ); map.addMarker(currentGeoPoint);… … if (flickcurl_prepare(fc, "flickr.photos.geo.correctLocation", parameters, count)) { … } … http://search.yahooapis.com/ImageSearchService/V1/imageSearch?appid=YahooDemo&query=Corvette&results=2 http://weather.yahooapis.com/forecastrss?p=FRXX0076&u=c ? ? ? ?

30. Data access with YQL

31. YQL select desc show YQL stmt Connectors

35. YQL Console

39. US Geological Survey Query

40. National Maritime Museum (UK)

41. Data Rich

43. Other Y! open data enablers: Pipes specific knowledge flexibility / coverage Pipes YQL native APIs

44. Pipes

53. Yahoo! Updates Allow users to share their activities on your site out to a broader distribution footprint.

54. OpenID: Login & Registration Enable hundreds of millions of users to login to your site via their Yahoo! account without having to register or create a new account. http://developer.yahoo.com/openid/ Registration Sign In

56. Yahoo! + Government Together we can empower openness, access, and innovation to help create a more informed and knowledgeable citizenry. User Access Data Transparency

57. Thank you! [email_address]