7. “Big Six Energy companies
are trusted less than bankers
and used car salesman”
8. there’s not a lot of love out there
• Relationships going wrong.
• Complaints about the relationship,
no-one complains about the
quality of the actual gas or
electric.
54. It worked for Amazon
Businesses that are able to rapidly respond
to visitor behaviors will create the best online
experiences – and will earn valuable equity
with their customer base.
– Jeff Bezos - Amazon
“
55. and Google
Get right up to the creepy line and don’t cross it
– Eric Schmidt- Google
“
63. “The face of marketing and customer service may have
changed dramatically during the past decade, but some
things remain consistent—such as the heart of the consumer.
Real people are still the end users, not programs or bots…
That’s why effective marketing requires the human touch.
We are wired to crave relationships: real connections with
fellow human beings. But so far, there isn’t an intelligent,
automated tool that’s been invented to provide all the flexibility,
sincerity, warmth and genuine care consumers relate to.”
http://www.benchmarkemail.com/blogs/detail/online-marketing-tips-the-human-touch-in-the-digital-age)