2. Micro Elements
The use of direct address
here by Little Red Riding
Hood looking directly into
the camera creates a
connection between the
audience and her because
her eyes are a powerful
image which may be used
to frighten the audience.
Furthermore it highlights
the genre because this
image looks haunting
emphasising the fact that
The name of the film is written in red writing it is a horror film.
which simply relates to the title of the film.
The tagline here almost summarises
However it is edited with spots of blood
the narrative of the film. This is
surrounding it implying that death and pain will be
significant because it is short therefore
involved in the film. As a result of this it changes
allowing the audience to possibly
the concept of the original fairytale where there
remember it. The font is quit small
was a happy ending and could indicate that this
indicating that it is not as important as
one will not be a happy ending but instead filled
the powerful image of Little Red Riding
with deaths and murder.
Hood which occupies the majority of
the poster.
3. Micro Elements
The costume in which she is
wearing is the typical outfit that
Little Red Riding Hood is known for
wearing. It highlights her status
indicating that she is not from a
privileged background. Therefore
the audience who know the story
will appreciate the fact that the
specific elements of the story have
not changed.
Her posture is reserved suggesting
that she is a shy, innocent character
however her facial expression
indicates that she has a darker side
showing the change in genre.
The inter-title here increases the chance of the
audience actually watching the film. This is The layout of this poster is simple only using two
because the audience who watch Twilight will columns suggesting that the main focus of the
also be interested in this film which suggests poster is the image as it is centred in the middle.
that this film will be successful because Twilight The position of it connotes that the designers
was also successful. As well as this the text specifically want the audience to look at the image
underneath it features adjectives such as because it not only suggests the change in genre
”breath-taking” which almost entices the from the original fairytale but also is a powerful
audience to watch it. image because it immediately indicates the name
of the film by her costume.
4. Macro Elements
Target Audience
The tradition fairytale Little Red
Riding Hood is aimed at young
children however the image of a
little girl looking directly into
the camera with a haunting
expression on her face suggests
that this is a horror film aimed
at a more older audience. As
well as this the colours used are
quite sinister and dark
indicating that this poster is
aimed at an older audience who
would be more intrigued. Tone and Register
The tone of this poster is quite sinister because
Effect and Effectiveness
it simply has one image of Little Red Riding
There is limited text on this poster. The effect of this
Hood surrounded by snow implying that the
is so the audience focus precisely on the image as
film is set in the winter in which it is dark and
appose to the text. However the type of font used is
mysterious. Therefore the tone is mysterious to
quite basic allowing the audience to be able to easily
the audience engaging them to watch the film.
read the information. The effect of this is for the
audience to interpret the information how they want
without having to worry about the difficulty of have
to understand what the text says.
5. Micro Elements
The three main characters have been
included on this poster but the
designers have merged separate
images together in order to present
the different lives of the characters
and also the type of character they
are.
For example here the witch is surrounded
by dark colours which indicates she is the
villain within the film. As well as this it
also indicates that she is powerful
because of the type of clothes she is
wearing. In addition he posture is aimed
at Snow White suggesting that there is a
The central image is of Snow White suggesting that relationship between them, possibly one
the film is centred around her. Furthermore the where she is hunting for Snow White.
clothes she is wearing connote her status suggesting
that she is poor. She is surrounded by flowers and pots The Huntsman’s posture is positioned
which could indicate that she lives in the woods. As a towards the camera but he is looking
result of this the audience are aware that the towards Snow White which could indicate
producers have not changed the elements of the that he is going to save her. However the fact
fairytale that are in relation to the traditional fairytale. that the witch and the Huntsman are on
either sides of Snow White implies that they
represent the good and bad sides.
6. Micro Elements
The inter-title here is used as a
promotional method. This is
because the audience who
watched Alice in Wonderland will
also be interested in this film. As
well as this by including a similar
fairytale indicates what type of
film this will be.
The position of Snow White,
turning away from the witch
indicates that she is possibly
Although all these characters are on different sides they all frightened. However the fact
have one thing in common which is that they all have a that she is turning into the
weapon. This immediately implies that there is going to be a Huntsman suggests that she
battle between the characters suggesting that there will be is looking for his help.
action events in the film. This is useful to the audience because Therefore his role of the
it could either increase the possibility of them watching the hero is shown by her body
film as they may be interested in action. posture. As well as this
because she is in the middle
of the poster suggests she is
the main character.
7. Macro Elements
Target Audience
Due to the fact that this poster looks
quite mystical and magical suggests
that the target audience is children as
they are mainly interested in films
that are centred around a fictional
narrative. As well as this the intertitle
at the top of the poster features
“Alice In Wonderland” which is
traditionally a children's film
therefore the audience are shown
here again as it is more likely to be for
children as appose to adults. Tone and Register
The poster uses a range of colours to create a
Effect and Effectiveness mystical tone which correlates with the idea
The use of three images indicates there are three that it is a Disney film. This is because Disney
stories merged into one however the fact that their is an institution that is well known for magic
facial expressions are serious suggests that this is therefore the use of mystical colours such as
not a jolly film. Therefore the effect of this is that blue incorporates the idea of magic. As a
the audience understand that there is a good and result of this the audience are shown.
evil battle which is situated around the girl in the
middle who is obviously Snow White .
8. Micro Elements
The actress is looking directly into the camera.
The direct address here creates a relationship
between her and the audience in which she is
asking for help. This reflects her character
within the film, therefore the audience
sympathise with her which is possible a unique
selling point for the film. In addition the fact
that she is crying implies that she is the victim in
the film.
She is positioned behind bars which suggests
that she is trapped. Therefore the idea of
escape is introduced which hints as to what
the film is about. Ideas of kidnap and
entrapment are brought to mind indicating
that the genre could possible be thriller or
horror as these are typical conventions.
The name of the main actress is featured
on the poster which is a unique selling
point because the audience will recognise
the actress and know her films therefore
will be encouraged to watch this film.
9. Micro Elements
The name if the film has been written in
fire which is quite interesting as it stands
out on the poster because there isn’t a lot
of colour. The fire has connotations of
death and suffering suggesting that in the
film this woman will suffer. The genre is
shown here because fire is something
usually frightening which correlates with a
horror or thriller film. The fact that all the
letters are in capitals indicates that the
designers want all the text to be read
highlighting its importance.
The credits are featured on the poster to show
the audience who created the film, this
therefore increases the chance of them
watching it because once they recognise a
producer who has produced a successful film
they will know that this film is also going to be
successful
10. Target Audience
There is not a lot of colour on this poster
indicating that it is more likely to be aimed at
an older audience. Furthermore the image is
quite powerful in which it shows the woman
suffering which is not appropriate for an
audience who are adults. As well as this the
actress promoted on the poster is not a well
known actress for young children therefore
adults will be more likely to recognise her.
Tone and Register
There is a mellow sinister tone created on this
poster by the use of colour in the fact that the
woman’s complexion has almost been satirised
in order to pay attention to the fact that she is
crying.
Effect and Effectiveness
The tagline “TIME IS RUNNING OUT”
suggests that there is a race against time
presenting an anxious effect as the audience
know that the woman possibly has a limited
amount of time before she is trapped.
