1. Design for Communication
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2. Welcome!
Introductions
Course Overview
What is graphic design?
Why is it important?
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3. What is graphic design?
Graphic design is a creative
process that combines art
and technology to
communicate ideas.
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4. More simply put...
Graphic design is
VISUAL
communication
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5. Why does it matter?
Today, information is visual
People see thousands of visual messages every
day
It is important that your messages are seen AND
understood
This requires knowledge of how to structure
your messages using principles of design
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6. SO, YOU’RE WALKING
DOWN THE STREET.
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19. STOP. WHAT DID YOU SEE?
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20. SPACE, SYMBOL, IMAGE, LANGUAGE (TYPE)
WAYS WE VISUALLY COMMUNICATE
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21. SPACE: THE DISTANCE OR
AREA BETWEEN OR
AROUND THINGS
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22. WHITE SPACE IS THE SAME
THING AS NEGATIVE SPACE
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23. SYMBOL
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24. Symbols
Designs used to represent ideas, processes,
directions, or things
Easy to recognize, understand, and remember
Simple and bold with no unnecessary details
Easy to reproduce
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25. Tangram Challenge
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