New Marketing and Sales tools to help organizations Grow

1. Marketing for Growth, not just survival
© 2010, Persuasive Marketing™, All Rights Reserved.

2. Marketing is about telling a story to a consumer that they want
to hear. It lets them persuade themselves to want to buy
something.
Defined by: Seth Godin
© 2010, Persuasive Marketing™, All Rights Reserved. 2

3. Problems We Solve…
“We’re just
“Too few people
Too not selling
respond to our enough!” “Why are our
marketing customers
efforts.” leaving us?”
“I’m not s re ho
sure how
“Is our Marketing Marketing can
Strategy even really help us”
effective?”
“We’re just not
“Customers only care growing fast enough!”
i f h!”
about price”
“We’re spending too
much, and we don’t
“We don’t have the
e do a e e know what we’re
we re
right data to make getting in return”
better decisions”
© 2010, Persuasive Marketing™, All Rights Reserved. 3

4. How We Can Help
A major increase in your Marketing ROI
Aligning your sales and marketing efforts
A clear strategy to maximize your sales
A plan to deal with negative Marketing influences
The elimination of non-productive Marketing spend
Effective new ways to increase revenue
A truly results-oriented marketing mix
© 2010, Persuasive Marketing™, All Rights Reserved. 4

5. Why Focus on Marketing?
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Organizations that excel at Marketing Performance practices
realize 2 very tangible benefits:
1) Gain or maintain market share
2) Be market leaders or top 5 players in their market
October 2009 Benchmark Study
“The Marketing Performance Advantage”
© 2010, Persuasive Marketing™, All Rights Reserved. 5

6. Why Focus on Marketing?
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A marketing program returning 1% - 4% on investment is considered
“good” these days,
The average ROI of most marketing programs is zero or negative.
100% increase in advertising expenditures yields just a 1% increase in
sales.
Marketing Performance Management -- th practice of measuring,
M k ti P f M t the ti f i
learning from, and improving upon marketing strategies and tactics
over time – is significantly underleveraged in most organizations.
© 2010, Persuasive Marketing™, All Rights Reserved. 6

7. We Partnered with the Best!
The exclusive representative of the Global Fluency Network, the CMO
Council, and MarketingMRI throughout the MENA Region, Persuasive
, g g g ,
Marketing offers clients the best in marketing science, strategy and expertise.
Global Fluency is a cooperative -- similar to the airline industry's Star Alliance. It consists
of more than 35 independent marketing and public relations firms that employ more
than 250 marketing professionals in 25 countries. Together we deliver strategic
marketing and communications services in the Americas, Europe, Asia-Pacific, Africa
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and Middle East, generating more than $45 million in billings. For more information, see
www.globalfluency.com
The Chief Marketing Officer (CMO) Council provides a high-level knowledge
exchange among senior corporate marketing leaders across a wide range of
industries. Its more than 5,000 members control more than $125 billion in annual
marketing expenditures for complex marketing and sales operations worldwide
worldwide.
Chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle
East and Africa. For more information, see www.cmocouncil.org
© 2010, Persuasive Marketing™, All Rights Reserved. 7

8. We Partnered with the Best!
The exclusive representative of the Global Fluency Network, the CMO
Council, and MarketingMRI throughout the MENA Region, Persuasive
, g g g ,
Marketing offers clients the best in marketing science, strategy and expertise.
Marketingmri provides marketing audits for business organizations. Serving the for-profit
and non-profit sectors in the goods and services industries, Marketingmri is committed to
providing the best marketing expertise to the marketing audit process, and to providing
an “outside-in” process that is confidential, qualified, independent and objective.
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The goal of the marketing audit health check-up is to assess the efficiency and
effectiveness of an organization’s marketing functions and processes. For more
information, see www.marketingmri.net
© 2010, Persuasive Marketing™, All Rights Reserved. 8

9. Actionable Solutions
Marketing
Results
Marketing Analysis
Sales Execution
Performance
P f Marketing
Driven Strategy &
Planning
Marketing
Reviews
© 2010, Persuasive Marketing™, All Rights Reserved. 9

10. We Focus On
Organization (People)
Environment Productivity
Execut
Planning
Strategy
tion
Mix Systems
Vendors Research Sales
© 2010, Persuasive Marketing™, All Rights Reserved. 10

11. A Unique 3-Step Process
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Target Profiling
1
Opportunity
Decision Making
3 Qualification
Sales
Process
Opportunity
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Conversion
Marketing Persuasive Customer Valuing
Marketing
Revenue
2
Communication
Roadmap
Opportunity
Marketing Sales Process Generation
Schedule Mapping
© 2010, Persuasive Marketing™, All Rights Reserved. 11

12. For Results You Can Count On!
contact
Persuasive Marketing Group
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Today!
E-mail: 4Results@PersuasiveMarketingGroup.com
www.PersuasiveMarketingGroup.com
www PersuasiveMarketingGroup com
© 2010, Persuasive Marketing™, All Rights Reserved.