A presentation of logos done as a part of rebranding exercise for Sajavat- one the leading furnishing studios in Valsad and Surat.

1. SAJAVAT
branding and identity design
presented by Khushbu Desai

2. Key Word Compilation
The following key words were extracted from the brand and business model study
of Sajavat as an upcoming furnishing studio in Valsad (which could expand to other
locations as well). The Key Words are literal representations of concepts based on
which the following logos have been designed.
HOME FURNISHING + UPHOLSTERY
LATEST TRENDS IN THE FURNISHING INDUSTRY
STEPPING INTO THE WORLD OF INTERIORS FOR HOME AND OFFICES THROUGH FURNISHING
NEITHER VERY TRADITIONAL, NOR VERY MODERN- CONTEMPORARY
STYLE WITH SENSE
BUILDING SPACES FOR PERSONAL SPACES
VARIED AND VERSATILE
CHARISMATIC
VIBRANT
CLEAN AND CRISP
GRANDEUR
BEAUTY AND ELEGANCE
logo and identity design

3. Logo Option-1
Visualization of the word decoration, this logo makes use of crisp modern fonts
with a mix of traditional motif in a fresh colour. The graphic elements, essentially
the line and the motif are kept in single colour to make use of freedom to use it as a
design element, as shown in the applications.
SAJAVAT
Logo
logo and identity design

4. Logo Option-1
Visualization of the word decoration, this logo makes use of crisp modern fonts
with a mix of traditional motif in a fresh colour. The graphic elements, essentially
the line and the motif are kept in single colour to make use of freedom to use it as a
design element, as shown in the applications.
SAJAVAT
SAJAVAT SAJAVAT
101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat
Bag back Bag front
Size: 17” X 13”, Base: 4”, Sides: 4”
Take-away bags
logo and identity design

5. Logo Option-1
Visualization of the word decoration, this logo makes use of crisp modern fonts
with a mix of traditional motif in a fresh colour. The graphic elements, essentially
the line and the motif are kept in single colour to make use of freedom to use it as a
design element, as shown in the applications.
SAJAVAT
Nirav Shah
Managing director
+91 982 501 4156
T: 02632 253125 F: 02632 245267
E: sajavat.biz@gmail.com W: www.sajavat.com
101, Silver Coin, Opposite Ava Bai School,
Halar Road, Valsad 396001. Gujarat
Card front Card back
Business card
logo and identity design

6. Logo Option: 2
This logo draws its inspiration from the idea of Indian ‘jharookhas’ that make use
of jaali work. The contrasting colours add ethnic splendour to the overall feel of the
logo with emphasis on visual representation of Indian motifs in a modern style.
SAJAVAT
Logo
logo and identity design

7. Logo Option: 2
This logo draws its inspiration from the idea of Indian ‘jharookhas’ that make use
of jaali work. The contrasting colours add ethnic splendour to the overall feel of the
logo with emphasis on visual representation of Indian motifs in a modern style.
SAJAVAT
SAJAVAT
101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat
Bag front Bag back
Size: 17” X 13”, Base: 4”, Sides: 4”
Take-away bags
logo and identity design

8. Logo Option: 2
This logo draws its inspiration from the idea of Indian ‘jharookhas’ that make use
of jaali work. The contrasting colours add ethnic splendour to the overall feel of the
logo with emphasis on visual representation of Indian motifs in a modern style.
SAJAVAT
Nirav Shah
Managing director
+91 982 501 4156
T: 02632 253125
SAJAVAT
E: sajavat.biz@gmail.com
W: www.sajavat.com
101, Silver Coin, Opposite Ava Bai School, Card back
Halar Road, Valsad 396001. Gujarat
Card front Card back
Business card
logo and identity design

9. Logo Option: 3
A simple motif in pastel colours often seen in various carpets and tapestries adds
the traditional touch to the otherwise modern logo. Peculiar fonts and rich colour
further add to the uniqueness of the identity. The flexibility of the form of motif is
used to advantage as seen in the applications.
SAJAVAT
Logo
logo and identity design

10. Logo Option: 3
A simple motif in pastel colours often seen in various carpets and tapestries adds
the traditional touch to the otherwise modern logo. Peculiar fonts and rich colour
further add to the uniqueness of the identity. The flexibility of the form of motif is
used to advantage as seen in the applications.
SAJAVAT
SAJAVAT
101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat
Bag front Bag back
Size: 17” X 13”, Base: 4”, Sides: 4”
Take-away bags
logo and identity design

11. Logo Option: 3
A simple motif in pastel colours often seen in various carpets and tapestries adds
the traditional touch to the otherwise modern logo. Peculiar fonts and rich colour
further add to the uniqueness of the identity. The flexibility of the form of motif is
used to advantage as seen in the applications.
Nirav Shah
Managing director
SAJAVAT
M: +91 982 501 4156 T: 02632 253125
E: sajavat.biz@gmail.com W: www.sajavat.com
101, Silver Coin, Opposite Ava Bai School,
Halar Road, Valsad 396001. Gujarat
Card front Card back
Business card
logo and identity design

12. Logo Option: 4
Use of clean and modern fonts, with a simple and delicate motif and royal colours
adds the feel of a rich, classy and a an exquisite identity. The motif repeats itself to
build into a unique motif, suggesting expansion, positivity and completeness.
SAJAVAT
Logo
logo and identity design

13. Logo Option: 4
Use of clean and modern fonts, with a simple and delicate motif and royal colours
adds the feel of a rich, classy and a an exquisite identity. The motif repeats itself to
build into a unique motif, suggesting expansion, positivity and completeness.
SAJAVAT
SAJAVAT
101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat
Bag front Bag back
Size: 17” X 13”, Base: 4”, Sides: 4”
Take-away bags
logo and identity design

14. Logo Option: 4
Use of clean and modern fonts, with a simple and delicate motif and royal colours
adds the feel of a rich, classy and a an exquisite identity. The motif repeats itself to
build into a unique motif, suggesting expansion, positivity and completeness.
SAJAVAT Nirav Shah | Managing director
M: +91 982 501 4156 T: 02632 253125
E: sajavat.biz@gmail.com W: www.sajavat.com
101, Silver Coin, Opposite Ava Bai School, Halar Road, Valsad 396001. Gujarat
Card front Card back
Business card
logo and identity design

15. Logo Option: 5
Visualization of the word decoration, this logo makes use of stylized modern
fonts and a traditional motif in a royal colours. The graphic elements, essentially
the motif is used in a specific way to communicate the shift of the brand from a
furnishing shop to a well established classy furnishing studio.
S
sajavat
Logo
logo and identity design

16. Logo Option: 5
Visualization of the word decoration, this logo makes use of stylized modern
fonts and a traditional motif in a royal colours. The graphic elements, essentially
the motif is used in a specific way to communicate the shift of the brand from a
furnishing shop to a well established classy furnishing studio.
S S sajavat
S
101, Silver Coin, Opposite Ava Bai High School,
Halar Road, Valsad 396001. Gujarat
Bag front Bag back
Take-away bags
logo and identity design

17. Logo Option: 5
Visualization of the word decoration, this logo makes use of stylized modern
fonts and a traditional motif in a royal colours. The graphic elements, essentially
the motif is used in a specific way to communicate the shift of the brand from a
furnishing shop to a well established classy furnishing studio.
S
S
Nirav Shah | Managing director
M: +91 982 501 4156 T: 02632 253125
E: sajavat.biz@gmail.com W: www.sajavat.com
101, Silver Coin, Opposite Ava Bai School, Halar Road, Valsad 396001. Gujarat
sajavat
Card front Card back
Business card
logo and identity design

18. Logo Board
SAJAVAT SAJAVAT SAJAVAT
SAJAVAT S
sajavat
logo and identity design

19. thank you!