StrongMail® Influencer™ enables email marketers to extend the reach of their existing campaigns into Facebook, Twitter, MySpace, blogs and other social channels and track the results. By enabling marketers to easily identify their biggest social brand advocates, StrongMail Influencer provides marketers with a powerful segment for future re-marketing efforts and customer loyalty programs. This presentation contains a detailed case study of how Mint.com leveraged email marketing and social media to achieve the lowest Cost Per Acquisition (CPA) of any other marketing channel.