The Basics of Google Analytic, exploring integrations, and its full configuration.

1. Google Analytics
BY
Zia Ur Rahman
CyberdesignZ

2. Today's Goals
• Google Analytics: what is it?
• Google analytics setup and configuration?
• Google analytics internal map/how to use it?

3. What is ?
"Google Analytics is a full-featured, powerful
analytics package.“
Track usage, entry points, searches, etc. via a
web based interface. Reports can be viewed,
emailed and exported.
This free version is limited to 5 million
pageviews a month

4. What is ?
• Free service offered by Google
• The most widely used website statistics service*
• Provides statistics and reports about visitors and
transactions on a website
• At-a-glance dashboard view as well as detailed
reports

5. Brief History of Google Analytics
• Developed from Urchin – acquired April 2005
• Publically available to all users since August
2006
• Current tag rolled out in late 2007
• Major upgrades in Q4 in 2008, 2009

6. What does it do?
Google Analytics is a powerful tool that analyzes:
• Website traffic
– Where visitors came from
– How they are navigating through your site
• How they navigated from page to page
• Which pages they stayed on longest or left from the most frequently (“bounce rate”)
• Conversions
• E-commerce
– Volume of transactions
– Dollar value of transaction
– Success of transactions
• % complete and % dropped out of sales funnel
• AdWords Performance

7. How does Google Analytics work?
• Establish a User ID and password at
google.com/analytics
• Google then provides a “page tag” or Google
Analytics Tracking Code that needs to be
added to each page of a website
• This tag collects data and sends it back to the
Google servers for processing

8. • Google Analytics Setup And configuration

9. Getting Started – What you need:
• A Google Account –
http://google.com/accounts
• A website
• Access to your website’s code (or CMS in some
cases)

10. Creating a GA account
• Login to
http://www.google.com /analytics

11. General Information
• URL & Account Name
beyond the pageview: what's going on with your dynamic content?

12. Contact Information
• Enter proper contact information

13. GA Tracking Code

14. Google Analytics Setup cont…

15. Configurations
• Filters
• Adding Profiles
• Custom Segmentation
• Goals
• E- Comerace Tracking

16. Filters
• Applied to profile
• Change data (forever!)
• Business rules
• 2 sorts: predefined and custom

17. How do filters work?
Filter data before submitting it to GA DB

18. Filter Type
• 10 different types
• 3 predefined
• 7 custom

19. 5.1 Exclude all traffic from a domain

20. 5.2 Exclude all traffic from an IP
address
IP ranges with RegEx !!!

21. 5.3 Include only traffic to a
subdirectory

22. Configurations
• Filters
• Adding Profiles
• Goals and funnels
• Custom Segmentation
• E- Come race Tracking

23. Adding Profile

24. Configurations
• Filters
• Adding Profiles
• Goals and funnels
• Custom Segmentation
• E- Come race Tracking

25. Goals
• Conversions ?
• Conversion rate
• Reports
• Success of site
• “Thank you” page
• Max. 4 per profile
• Contact – buy – download - register

26. Setting up goals

27. Goal Types
• Four Types
URL Destination
Visit Duration
Page/visit
Events

28. Setup Funnels

30. Configurations
• Filters
• Adding Profiles
• Goals and funnels
• Custom Segmentation
• E- Comerace Tracking

31. Custom segmentation
• To Segment the visitor type, source type, ETC

32. Custom segmentation example
Visitor Member Customer

33. Adding segment

34. Graphical Visitors

35. Configurations
• Filters
• Adding Profiles
• Goals and funnels
• Custom Segmentation
• E- Commerce Tracking

36. Implementing E-commerce tracking
• Activate E-commerce tracking in profile
• Add code below GATC
• Extra reports
• Data from transaction needs to be transfered
to GA
• urchin.js vs. GA.js

37. Enabling E- Commerce Transaction

38. E-commerce reports

39. E-commerce reports

40. E-commerce reports

41. Funnels
• Extension of goals
• Predefined steps
• Track conversion process
• Required steps ?
Step 1 Step 3
Step 2 conversion

42. Funnel visualisation

43. Configurations
• Filters
• Adding Profiles
• Goals and funnels
• Custom Segmentation
• E- Commerce Tracking

44. Today's Goals
• Google Analytics: what is it?
• Google analytics setup and configuration?
• Google Analytics Internal Map

45. Google Analytics Internal Map
• Home
• Standard Reporting
• Custom Reporting
• Admin
• Help