1. A Case Study
Objective
To analyze a given business on Key Marketing tenets
(4 P’s Product, Price, Place and Promotion )
and understand how really a business’s success is related to them.
Nirav Khandhedia
Shakti Dutta
Neha Patnayak
Rajabala Gnanasamy
Neha Chauhan
Akhil Mohammad

2. Aundh, Pune, India

4. Korea at Aundh
Café Peter Donuts, the brain child of
Chanseok Jung, the founder of CPD chain, a
Korean Brain, has maintained a Korean
flavor in this unique Cafe at Aundh.
Donuts and coffee prepared with Korean
style of cooking, of course, by Korean
Chefs surely attracts all the Koreans
visiting India!
Mainly targets Love birds and youth and
they have kept ambience which can surely
induce some love music in your heart!

6. Who is the best friend of Coffee?
Yes, it’s Donuts!
More than 100+ different and unique
verities of donuts only at CPD!
And, of course, 100 different types of
Coffee at any time!
Coffee is made of fine ground coffee beans
imported specially from Brazil!
And, Hot Sizzling Brownies, Cakes and
Pastries! Yummy Desserts!
Tat’s Café Peter Donuts’ big wide Product
range!

8. Location and Surroundings
Aundh, the ever choice of youth,
has got pride to accommodate
the Lover’s choice and Most
Happening Café, the
Cafe Peter Donuts.
In very close periphery of Giant IT
MNCs SunGard, NVIDIA, Symantec,
etc. hence attracts IT youth as
biggest customer base.
Surrounded with very big Hotels like
Seasons and Restaurants like
Taareef.. People don’t miss a chance
to grab some desserts at CPD!

10. Amenities and Ambience
High Speed Wi-Fi Connectivity
tempts visitors to spend more time
on FB and Social Networking sites,
makes some one’s life really Live!
Chill Lovely Air Conditioner blows
romantic cool breeze with Nice
coffee smell all around the Café,
real catalyst for Love!
Dark Black Chittah patterned Sofa,
beans, wooden racks displaying cute
lovely pictures and quotations.

11. Amenities and Ambience
Relax atmosphere, Green Indoor
trees, Effective lighting with
soothing effects, sweet soft music,
Comfortable seating, racks of
magazines and news papers, and
what not?!

13. Public Opinion: Quiet Bite or Long Chat
First on List:
We were able to have a loud yet private
conversation.
The Second:
This is a self-service outlet with the happiest staff I
have seen in a café and because they look happy,
they serve you better.
The Third:
They have a unique menu
The Fourth:
The Green Tea Frappe the picture of which you can
see foodie tryingstein
The Fifth:
Ramen : Quick-cooking noodles
The Sixth:
The Sushi item, Onigiri
The Seventh:
The Donuts.

14. A Wonderful Place to ‘Chill’
There aren't too many places you can go
to escape loud noises and big crowds.
Fortunately, Peter Donuts is one place
that is an exception to this rule.
This cafe is very different from the
Baristas and Cafe Coffee Days and Costa
Coffees that we now find around every
corner. The cafe has a wonderful feel to
it - it has a community feel to it yet
makes you feel perfectly comfortable if
you are alone.
The USP of this place is their delicious
donuts!
They have excellent drinks too!

16. About Owner
Who Runs it ?
Chan Seok Jung and his wife Nohyi ,
the Korean couple runs Café Peter
Donuts, Aundh.
Vigilant watch:
Duo keeps a attentive watch on the
hustle and bustle. Nothing misses the
duo’s sight.
Dedication towards the business:
It has kept the quality of their products
consistent, two years down the line.
Taste Sustained :
Maintained taste of Doughnuts quality
and taste.

18. How world knows Cafe Peter Donuts?
Quality Service and Customer
Satisfaction are the only Promotion
tools for CPD. No giant signboards, no
media advertisement!
CPD earns just based on the mouth to
mouth publicity.
CPD is having its presence on biggest
Indian Food Information Portals like
Zomato and also on Facebook.
Yes, they do need to get their
presence listed on SnapDeal and
TimesDeals.

20. What is Café Peter Donuts?
A Coffee Shop chain, sorry, Coffee-
Donut Shop with branches at Camp
and Koreagon Park in Pune itself!
Imports coffee beans from world
vide brokers, and also has direct
contracts with Coffee Suppliers,
generally with Long term price
agreements.
Own distribution system to ensure
smooth functioning.

21. What is Café Peter Donuts?
A bit higher price than market, but that bit
is no big amount when it plays beats of
Love guitar!
Mainly targets Korean and other foreign
customers, young couples, love birds and
of course IT Brains.
CPD is the pioneer in introducing Coffee –
Donut combo at any Coffee shop.
CPD understands the cultural sensitivity of
Indians, Vegetarians. It prepares Pure Veg –
Eggless Donuts to serve their biggest
Indian customer base.

23. Strategy
Attract foreign, Korean customers
and increase target customer base.
Attract young couples and love
birds.
No Special advertisement and
promotion activities, but best quality
and service increases mouth-to-
mouth publicity.
Attractive coffee and donut combos.
Coffee and Donuts Menu also
includes seasonal varieties.

24. Strategy
Knowledgeable and Unique Korean
chefs.
Specials Occasional trainings and
Continuous trainings to chefs.
Focus on turn over figures.
Quarterly targets on increase of sale.
High level of customer service, e-
feedback system.
Re-structuring the menu as and
when needed, based on feedback.

25. Strategy
Specialized offers and menus for
time periods when there is less
footfall.
Fine Dining services significantly
increase their revenues during
weekends.
Specialized menus around Korean
Recipes such as Davaang Tea and
Green Tea.

27. How is Cafe Peter Donuts?
Lovely ambience with best quality
food!
Special attraction of Korean
varieties.
Hospitable Staff with good
communication skills, listening the
customers’ concerns and response
to satisfaction. Yes, no disturbances from Café
Staff as well, it’s Self Service!
Neat and clean surroundings. So, Fallen in Love?!

29. Korea at Home?
Don’t’ be Surprised.. It’s reality..
Yes, at Home only!
Cafe Peter Donuts also makes you
available with wide varieties of
imported Coffee Beans, in various
quantity packs. Just buy it and enjoy
romantic coffee sips at home!
Yes, you can also get mugs, jars,
filters, all with CPD logo and Love
quotes!

30. Conclusion
Café Peter Donuts does quite well in terms of keeping itself
market aligned and stay a profit earning chain.
While reviewing its strategy, it’s also understood that a bit of price
reduction and more advertisements with still wider expanded chain can
also make it synonym of Star Bucks for countries like India.

31. Any Questions?
Thank For being patient
listeners
And, For
No Questions
of course!