Presentation on how to build and engage a community, how social media can help us in doing it, how social media is changing behaviors, how can we assess the social change through social media Les réseaux sociaux pour un changement social

1. Social Media for Social Change
Khalil Tarhouni
13-11-2013

2. What do you think the session
will be about ?

3. What are the specificities of a
community ?
How do we recognize a community?
Can we create a community?
What does
community
mean to you ?
If yes, How?
If not, Why?

4. ‐Shared purpose:
united by a common
threads
‐Networked interactions:
Activity
among and throughout the network
The DNA
of
Community
‐Hosts As Contributors:
the is an
active, engaged participant in it
‐Continuous and Evolving:
flow
ebb and

5. Collaboration
Shared ideas, passions and
experiences
Relationship building
Important
concepts
Room for divergent views
Common language and knowledge,
dialog
Social structure emerges organically

6. Video time
Try to take
notes

8. Let’s discuss it !

9. Social Media

10. What is “Social Media” ?

11. If MySpace is a social media site, and Mag.nolia is a
social media site, and Wikipedia is a social media site,
then just what is social media?
Is it social networking?
Is it social bookmarking?

12. Social media refers to the means of interaction among
people in which they create, share, and/or exchange
information and ideas in virtual
communities and networks
Source:

13. >Facebook
>Twitter
What’s
New ?
>LinkedIn
>Youtube
>Instagram…

14. More detailed “About” section for
personal and communities (Vs
LinkedIn)
Boost posts, promote pages easily
What’s New ?
>Facebook
>Twitter
>LinkedIn
>Youtube
>Instagram…
Timed posts
New Insights (Vs Google analytics)
Toolbar and web search (vs Google)
Facebook page app (for mobile)

15. Trending topics (TT) linked with the
people you follow
More apps for efficient use
(tweetdeck)
What’s New ?
>Facebook
>Twitter
>LinkedIn
>Youtube
>Instagram…
More apps for insights (Smull)
Conversations first

16. Pictures on your profile (apart from
the profile picture :p)
Volunteer aspiration
What’s New ?
>Facebook
>Twitter
>LinkedIn
>Youtube
>Instagram…
New Look for LinkedIn Groups
New LinkedIn Company/NGO Page
Analytics

17. Turning comments into conversations
that matter to you
New Charts in YouTube Analytics
What’s New ?
>Facebook
>Twitter
>LinkedIn
>Youtube
>Instagram…
YouTube Subscribe Button for
Websites
More Tools to Build Channels

18. Infinite scroll on user profiles and
other grid views.
What’s New ?
>Facebook
>Twitter
>LinkedIn
>Youtube
>Instagram…
Filtered photos are now saved to a
separate album called “Instagram” in
the iOS camera roll.
Foursquare button on location pages
that opens the Foursquare application,
or mobile website, with details about
the venue.
Videos (vs Vine)

19. >Foursquare
>Flickr
>Pinterest
What about ?
>Tumblr
>Google+
>Blogger ???

20. Do you know
you
community?
How do you use
Social Media with you
community ?
Do you know
what they need?
Do you have any
strategy ?

21. POST method
People:
target? Tools used?
Comfortable?
Objectives:
listen, talk, raise
awareness, increase trafic, improve
reputation…
Strategies:
what do you want
to accomplish? Ressources?
Technology:
choose
Now you can

22. Your social media audience
Lesson1: You can’t “create” a
community
Lesson2: Not everyone “uses” SM
(creating vs sharing)
Lesson3: SM takes time
Lesson4: You need to “own” it
Lesson5: Take time to search and listen
Lesson6:Share, collaborate, converse,
ENGAGE

23. If MySpace is a social media site, and Mag.nolia is a
social media site, and Wikipedia is a social media site,
then just what is social media?
Is it social networking?
Is it social bookmarking?

24. General tips:
Make sure you have metrics and measure
Relationships first
Create a culture of ownership
Do only what is possible to do well, It’s okay NOT to do it
all

25. Social Media in the Arab
World:
Influencing Societal
and Cultural Change?
Arab Social Media Report_July2012