"Security in Post Smartcard Era" Geir Bjorndal The proliferation of connected TV devices, from game consoles to Smart TVs and streamer devices, means Pay TV operators have the chance to extend their reach to existing subscribers, making the service available on different TVs cost-effectively. With more connected devices and better broadband and CDN technologies, and more interest than ever in turning free-to-air homes into light Pay TV users, we could see the emergence of new OTT delivery and business models in the next few years, including 'offnet', 'Pay TV-Lite' and even OTT-only for the Pay TV market. In all cases the platform operator needs to present its service within an app on the connected device and guarantee that it is secure. During this Forum, a group of industry experts debated The Operator as an App topic.

1. Security in Post
Smartcard Era
Geir Bjørndal
VP, International Strategy
Verimatrix #multinetwork #TVConnect

2. Verimatrix profile
Mission Revenue security solutions for multi-network, multi-screen applications:
DVB one-way & hybrid, IPTV and Internet TV to STBs, PCs, connected TVs,
web tablets and mobile devices
Headquarters San Diego, California, with European HQ in Munich, Germany and Asian HQ
in Singapore. Sales and support in France, The Netherlands, Spain, Russia,
China, UAE, India, Vietnam, Brazil and Argentina.
Customers 620+ operator customers in 90+ countries, including 60 Tier 1’s and 2’s –
representing more than 26M screens and $6Bn+ revenue protected on
IPTV, DVB and OTT devices
Partners International network of more than 110 ecosystem channel & integration
partners including Ericsson, Huawei, Accenture, Cisco, Siemens, Technicolor
and ZTE
Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners,
JK&B Capital and Alliance Bernstein
#multinetwork #TVConnect

3. New possibilities New threats
Classical service delivery
#multinetwork #TVConnect

4. New possibilities New threats
High value premium
service options and
consumption models
Global subscription Classical service delivery Multi-screen
reach with OTT services content portability
and transparency
Value added services
integration with
open ecosystem
#multinetwork #TVConnect

5. And the nature of threats are
changing…
% of operators whose #1 piracy concern is... Now
In 5 years' time
40%
30%
20%
10%
0%
...Control word ...Broadcast ...Downloaded ...Smartcard ...Set top box
sharing content content distribution cloning
redistribution over redistribution over
internet internet
Source: Farncombe survey 2012
#multinetwork #TVConnect

6. The post smartcard era
• Piracy models moving on: • Price flexibility need in high growth emerging markets
Was: Card & box cloning
Now: Control word sharing & • All operators building, acquiring, leasing, and
broadband redistribution leveraging compound and hybrid delivery networks
• Staggered subscriber transitions to advanced services
• Rapid transition to IP and 2-way
(digital, VOD, HD, IP apps, personalization)
networks enable better tools for
update management • Only software can support consumer-provided
devices
• Low price SoCs now incorporate
advanced security features • Move from parallel in-home multi-STB distribution to
home gateway and any-location storage/rights/access
results in results in
Dramatic decrease in value of Dramatic increase in need for unified, flexible
smartcard security software-based solutions
Most recent 2 generations of Pay TV video networks (IPTV and OTT) based entirely on
software security…
#multinetwork #TVConnect

7. What does multi-network mean
Eliminates the boundary between CA and DRM
philosophies
Efficient service delivery independent of network
technology
Network upgrades without the burden of re-
integration
Future-proofing against standards transitions
A seamless multi-screen rights management
experience for consumers
#multinetwork #TVConnect

8. IPTV Solution
SMS /
Middleware
Linear
Single Security Authority Content
ViewRight
Client Support
Key &
control ViewRight
data STB
Multiplexers,
IPTV CSM Scramblers,
Operator Management Interface
(Managed IP) Modulators
Managed IP
Network
Verimatrix
IP return path
Internet/
Broadband
Encoders,
Encrypters,
VOD Servers
Entitlements
On-demand
DB Content
#multinetwork #TVConnect

9. IPTV-OTT Solution
SMS /
Middleware
Linear
Single Security Authority Content
ViewRight
Client Support
Key &
control ViewRight
data STB
Multiplexers,
IPTV CSM Scramblers,
Operator Management Interface
(Managed IP) Modulators
ViewRight
Managed IP DASH TVs
Network
ACSM
Verimatrix
IP return path
Adaptive Streaming Internet/
Broadband ViewRight
PC / Mac
Encoders, iOS &
Encrypters, Android
MultiRights VOD Servers
PlayReady Server
MultiRights On-demand
Entitlements
DB DASH Server Content 3rd-party Players
MultiRights Framework & DRM Clients
#multinetwork #TVConnect

10. Multi-network revenue security
Zapper STBs Full service
connected STBs Smart TVs
PCs, tablets etc.
Many Devices – Multiple Networks
One Integration Point
#multinetwork #TVConnect

11. Plus forensic watermarking
Content owner/ Distribution network Subscriber/device/
copyright mark session mark session mark
Content Origination Content Delivery Content Consumption
Compressed or Compressed Baseband
baseband format format insertion format insertion
insertion at content creation during content delivery during content playback
Limited payload fixed for User specific payload creates Transaction specific payload in
Transaction specific payload in
all copies unique digital copies all digital or analog copies
all digital or analog copies
StreamMark® VideoMark™
#multinetwork #TVConnect

12. CA+DRM+WM = Revenue Security
 Revenue threats and the service model are shifting
at the same time
 Cardless security solutions are both economical
today and better adapted for long term business
relevance
 Watermarking options safeguard content beyond
the STB
 An integrated multi-network security approach
enables the best operator and consumer service
delivery environment
#multinetwork #TVConnect

13. Operators should build their
revenue security strategy around:
 Maximum control word sharing and content
redistribution protection
 Layered security techniques for broadcast and OTT
video business models
 Being prepared to address the future security
requirements of content owners for OTT video
#multinetwork #TVConnect

14. Thank You
Visit us at #173
gbjorndal@verimatrix.com
www.verimatrix.com
#multinetwork #TVConnect