Multi-network Solutions in the Real World, IP&TV World Forum: Steve Oetegenn, Verimatrix
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Europe's digital video operators have secured early adopter laurels by deploying leading-edge technologies to offer services such as catch up TV and IPTV. With the latest developments in web delivery, including adaptive rate streaming protocols, Internet video is now behind the region's most advanced new device services. It is safe to say that the starting gun has just been fired in this race for new service competitiveness. With concern about competition from pure play OTT providers, traditional pay-TV services must make critical business and technology decisions when upgrading their infrastructure for multi-network delivery. Fortunately, as this new marketplace matures, service providers have more options from innovative video technology suppliers that are creating strong partner ecosystems and offering advanced capabilities that offer flexibility in deployment. View the presentations from the European Forum Multi-network Solutions in the Real World, offered just prior to the IP&TV World Forum show.
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Multi-network Solutions in the Real World, IP&TV World Forum: Steve Oetegenn, Verimatrix
- 1. Conquering Multi-network Complexity with a Single Security Authority Steve Oetegenn Chief Sales & Marketing Officer Verimatrix #multinetwork #iptvwf
- 2. The Current Landscape Renting is the primary method of viewing movie/ video content, primarily because consumers see it as a better value Online subscription-based: preferred method to rent a movie/video Majority of consumers are willing to wait to view a movie however, almost 30% would pay to access the content sooner Of those, 83% want the content within one month (or less) of the theatrical release window Source: PWC, “How consumers are changing the way they rent, and buy movies” 2011 #multinetwork #iptvwf - 2
- 3. In Contrast Chris Dodd, Head of MPAA, labels movie piracy 'looting' “Free” drives behavior Owning content is not a motivator Piracy is not driven by a grudge toward the content owners Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010 And piracy is still rampant: The movie “Wolverine” was leaked online one month prior to release, within a week, more than a million people had downloaded the movie Source: TorrentFreak #multinetwork #iptvwf - 3
- 4. Movie Piracy Losses by Country United States: $25Bn Australia: $1.3Bn South Korea: $1.0Bn India: $959M United Kingdom: $818M Source: Havocscope #multinetwork #iptvwf - 4
- 5. Consumer Preferences Have Changed Source: PWC, “How consumers are changing the way they rent, and buy movies” 2011 5
- 6. So Have the Pirate’s Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010 6
- 7. The Future? Source: PWC, “How consumers are changing the way they rent, and buy movies” 2011 7
- 8. Business Models are Changing Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010 8
- 9. Pirates Will Pay a “Fair” Price Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010 9
- 10. Pirates Will Pay a “Fair” Price Source: PWC, “Discovering behaviors and attitudes related to pirating content” 2010 10
- 11. Etisalat’s IPTV Platform Brand new experience of home personalized information and entertainment services More than 200 services and features will be implemented by Q3 2011 for IPTV 2.0 Core platform features include: Live TV (SD and HD) T/S/A/C VoD FCC cPVR Catch Up TV Go Back TV Applications (Games and Walled Garden) Radio Self-Care/Self-Help Auto Provisioning 350+ channels 50+ HD channels Media Player Conditional access revenue security for premium content by Verimatrix 11
- 12. Etisalat UAE: eLife IPTV/OTT Huawei Middleware Linear & system management Content VCAS 3 Head-end Harmonic Verimatrix ViewRight Encoders IPTV CSM Client Devices Envivio Verimatrix Encoders Verimatrix IPTV CSM ViewRight RTES Web Verimatrix HLS Key IPTV ACSM data ViewRight Network Smart TV OMI / Entitlement Interface switching Expansion Option IPTV ViewRight STB Huawei VOD Verimatrix ViewRight PC Verimatrix Entitlements DB VEM On-demand Content 12
- 13. TeliaSonera: IPTV/OTT Igloo Middleware Linear & system management Content ViewRight Client Devices VCAS 3 Head-end IPTV Verimatrix Encoders ViewRight STB MultiCAS/IP Verimatrix HLS IPTV CSM Multiplexor ViewRight Web Verimatrix Key Adaptive CSM data Network Smooth OMI / Entitlement Interface MultiRights switching Streaming Silverlight PlayReady PC/Mac Expansion Option Edegeware Microsoft HTTP VOD IIS Verimatrix Verimatrix Entitlements DB VEM On-demand Content 13
- 14. GVT Brazil: DVB Hybrid Ericsson Middleware Linear & system management Content VCAS 3 Head-end Tandberg Verimatrix Encoder & Linear Multiplexors DVB-S MultiCAS/DVB ViewRight Client Devices Verimatrix PIP BCSM option ViewRight Gateway/STB Verimatrix Key IPTV CSM data Network switching ViewRight IPTV OMI / Entitlement Interface PC VOD Expansion Option ViewRight Edgeware STB VOD Verimatrix Verimatrix Entitlements VEM DB On-demand Content
- 15. Summary: Multi-network Video Services Best Practices Enable a transparent consumer experience Harmonize stream management with adaptive rate technology Harmonize subscriber rights across devices Don’t assume streaming services need less security consideration – it may be higher 15
- 16. Verimatrix Profile Mission Content and revenue security for multi-network, multi-screen applications: IPTV, DVB one-way & hybrid, and over-the-top to STBs, PCs, connected TVs, web tablets and mobile devices Headquarters San Diego, California, with European HQ in Munich, Germany; sales offices in France, The Netherlands, Russia, China, Singapore and Argentina Customers 500+ operator customers in 50 countries, including 20 Tier 1’s and 2’s – protecting more than 20M screens for IPTV, DVB, PCs and other devices Partners More than 110 ecosystem channel & integration partners Ericsson, Huawei, Nokia Siemens Networks, Technicolor and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, JK&B Capital and SunAmerica Ventures 16 ©2012 Verimatrix, Inc.
- 17. Thank You Visit Us #173 steveo@verimatrix.com www.verimatrix.com #multinetwork #iptvwf
Hinweis der Redaktion
- Whether it’s online, via mail subscription (such as Netflix), or at a physical site (such as Blockbuster or a RedBox physical rental), more people are likely to rent their movies than purchase a copy or download a permanent copy from a website. See Chart 2. Consumers feel they are getting a better price or saving money by not buying.Of all available methods, more consumers (43%) are more likely to rent a physical copy via mail subscription service once per month or more. 32% rent via online subscription services once per month or more. 31% obtain video/movie content by streaming (free) once per month or more, from a non- subscription-based Internet website, legally and/or illegally. Purchase/fee-based options fell into the bottom relative to behavior and frequency. 6%a significant percentage (29%) said they would pay more to access content sooner under certain circumstances.
- Most (81%) of the consumers who admit to pirating TV, movie, and video (UGC, mash-ups, YouTube videos, etc.) contentsay they will likely continue to do so, even though two out of three also noted concerns about at least one of the following:• Computer viruses• Getting into trouble for doing something that may be illegal• Inferior quality/fidelity of the contentPirates are not worried that their actions will drive costs up (only 1 in 3)
- Many studios request HW root of trust which obviously in STBs can be satisfied by Secure SoC and Key Ladder (CWPP) but on softer devices can be only simulated by using code obfuscation and whitebox cryptography (such as on PCs but most will not release HD content to PCs) and on Tablets the use of Secure SoC and standards such as TrustZone are being required for HD content.Alsoasking about what happens after CAS/DRM is done with its part. How/where is the video decrypted and decoded, how are the outputs protected, etc. DIGITAL WATERMARKINGSoftware vendors have implemented AACS for Windows PCs. Some studios will license their HD content through approved DRM-protected schemes for PCs without requiring hardware roots of trust or software hardening, as long as digital outputs are protected by HDCP13. Some studios will allow still-image digital output without HDCP. Other studios will not license HD content in the Home Entertainment window for PC implementations unless they have hardware roots of trust (a la Intel Insider) or software hardening (see p. 18), because they want to avoid hacks similar to the AACS hack of January 2007, which affected software implementations14.