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#multinetwork #IBCShow
Creating Value on
Hybrid Networks
Ivar Slavenburg
Business Innovation
Ziggo
Definitions
 Hybrid
 The ability to distribute information using
different technologies in parallel over the same
physical network
 OTT Content
 Delivery of video and audio without a multiple
system operator being involved in the control or
distribution of the content itself
#multinetwork #IBCShow
Value model
#multinetwork #IBCShow
 Cable providers can add
value to their network on
several levels (literally)
 Currently, most value is
created in the access
level, while much attention
is on the Media Sales layer
Identifying opportunities
Today, many opportunities are available in the market.
How do you determine to get in or to stay out?
 How does an opportunity add value (which layer does it
impact), and
 What is the added value?
 Short term impact
 Long term impact
 Strategic value
#multinetwork #IBCShow
#multinetwork #IBCShow
Thank You
Ivar.slavenburg@office.ziggo.nl
www.ziggo.nl

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