CPE Strategy for Profitable Multi-Screen Services -- presentation by Mr. Jim Kiker, VP Product Management - iNovo Broadband on January 17, 2013. This installment of the Multi-network Solutions in the Real World Forum series discussed proactive digitalisation strategies to maximize revenue growth with multi-network video rollouts in India. It was offered on-site during Convergence India 2013, with the goal to break down the technical and business challenges that operators face with multi-network services.
How to Troubleshoot Apps for the Modern Connected Worker
Convergence India 2013 Multi-network Forum - iNovo
1. CPE Strategy for
Profitable Multi-
screen Services
Jim Kiker
VP Product Management
iNovo Broadband #multinetwork #CI2013
2. Discussion Topics
1 Who is iNovo
2 What Does Multi-Screen Really Mean
3 What is Going on with Multi-Screen Elsewhere
4 Multi-Screen Consumer Research
5 Multi-Screen System Diagram
6 iNovo Multi-Screen Solution
#multinetwork #CI2013
3. iNovo Broadband, Inc.
Worldwide supplier of set-tops and
modems focusing on North America,
Latin America, and emerging markets
Rich history of innovation in the video
space with over 250 years of
combined design experience and
responsible for shipping over 200M
CPE units
Experienced in the Indian market and
understand what it takes to be
successful
Global reseller of Verimatrix solutions
#multinetwork #CI2013
4. What Does Multi-screen Mean?
Keys to multi-screen are Video, Multiple
Formats, Streaming across IP Networks
and Distribution Agreements
#multinetwork #CI2013 iNovo Confidential 4
5. U.S. Multi-screen Offerings
Time Warner Cable had 1M downloads of their iPad
application shortly after launching it and know about
400K are actively using it
32 live streaming channels
Must subscribe to TWC internet service and a TWC video
package
Comcast offers iOS and Android applications to watch
TV and to act as a DVR Scheduler and remote control
Only able to view On Demand content, not live
Some content available for download for off-line viewing
Cox Communications TV Connect allows live streaming
of up to 30 channels to iOS devices
Must subscribe to Cox internet and a Cox TV package
DirecTV offers iOS, Android, and Kindle Fire applications
Currently 37 live streaming channels
Most channels require you to be in same home network to
utilize
#multinetwork #CI2013
6. Multi-screen Research Data
In the U.S., video has evolved
beyond time and place shifting in
the DVR model to TV anywhere
and anytime service
By 2016, number of internet
households worldwide will be 814M
Netflix has 22M subscribers
Hulu has 27M viewers with 2M paying
a subscription fee
Both are expanding to markets outside
the U.S.
#multinetwork #CI2013 iNovo Confidential 6
7. Multi-screen Architecture for Streaming
Analog or IP Encoders/Transcoders Network -
Inputs (8 channels per + 1 Origin Server Edge Servers
(16 Channels) spare)
HLS
Smooth
HLS Smooth
HLS
EPG Data
Middleware/OTT Apps
Server
#multinetwork #CI2013
8. iNovo Multi-screen Capabilities
Share same look and
feel across all devices
EPG on Tablet and
Smart Phone
Remote PVR
management
Schedule recordings
on set-top via tablet
or phone
Control VOD from any
screen
#multinetwork #CI2013
9. Maximizing Your Revenue
Potential
A hybrid STB allows you to utilize one device
(lower CAPEX) for multiple service offerings and
different customer demographics
Traditional broadcast content
IP streaming content (subscription or on-demand)
OTT content
OTT applications
Managed data centers can be utilized to lower the
cost of the required headend equipment
Drive ARPU up through data services and tiered
video service for multi-screen
Increase stickiness of your service offering
Common look and feel across multiple devices
#multinetwork #CI2013