Transforming the Landscape – The Rise of The Software Empowered Video Operator Steve Christian, VP, Marketing and Product Management, Verimatrix Life on the competitive frontier of video services today requires agility, technical prowess and extreme leverage of available technical and commercial resources. Operators today are less and less constrained by previous generations of technical standards and operating conventions, and more able to reach out beyond their franchise or geographic boundaries in search of new customers. To keep up with competitive demand, and to prepare for the next generation of UHD/4K services, the video services industry is experiencing a steady technological, and more importantly cultural, shift. At its heart, this is a shift towards networks and other infrastructure components that will be fundamentally based on IP technologies – and that this also implies a movement away from hardware-defined value proposition to that that is more software-centric and adaptable. This presentation will profile some of the key drivers of this trend and identify some implications for operators and vendors.

1. The Rise of the
Software Empowered
Video Operator
Steve Christian
Cable Congress - Mar 2014

2. © Copyright 2014 Verimatrix, Inc.2
of the Software-Empowered Video Operator

3. Evolutions in TV Services
 Digital TV
 Flat screen TV
 Smart TV
 3D TV
 Ultra HD
 and beyond?
 Black & White TV
 Color TV
© Copyright 2014 Verimatrix, Inc.3

4. © Copyright 2014 Verimatrix, Inc.4
“I believe television will change more in the
next five years than in the last 50.”
-Brian L. Roberts, CEO, Comcast

5. What are the Key Areas of Change?
© Copyright 2014 Verimatrix, Inc.5
Business Models Consumer Experience
Enabling Technology

6. Core Technology Drivers
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Consumer expectation of services delivered seamlessly to a vastly expanded
range of device types
Delivery over multiple network types: cable, broadband and mobile, using a
mix of protocols and bitrates
A much broader range of content value points, including premium UHD/4K
offerings
A demand for more dynamic business and presentation models that address
new user expectations and service usage trends

7. Undeniable Industry Trends
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Hybrid Network &
All-IP Delivery
CPE Functionality
Security Functions
SDNs and NFV
IP & Virtual Head Ends

8. Implications for Service Operators
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IT scale vendor choice and economics
Dynamic resource & presentation management
True multi-screen service synergy
Holistic data capture and service responsiveness
Delivery format agility

9. Elements of an IP-centric Revenue Security Approach
© Copyright 2014 Verimatrix, Inc.9
Network-centric
business management
Forensics
Network proven
authentication
IP enabled
ecosystem
4K/UHD ready
revenue security

10. Verimatrix Profile:
© Copyright 2014 Verimatrix, Inc.10
720+ Customers
40M+ Screens protected
$6Bn+ Revenue protected
7+ Years as IPTV
global number one
23 Awards
100+ Deployment
countries
7 Global SIs
110+ Ecosystem Partners
Revenue security for multi-network, multi-screen video services

11. Enabling the Software-Empowered Operator
© Copyright 2014 Verimatrix, Inc.11
Broaden use of IP and software infrastructure
at every level
Leverage a new class of ecosystem relationships
and subsystems
Employ IP-centric revenue security as a fundamental
building block
Seize the more dynamic future of video service delivery

12. Thank You!
info@verimatrix.com
Ebook available
www.verimatrix.com/swempowered