The following presentation gives an overview of how to optimise the content on a website so that it optimally converts sales and leads, It goes through how to layout on-screen content accordng to best design practices, how to ensure that you have clear calls to actions on each page, how to optimise landing pages, to resist the temptation to clutter screens with too much text, understand how users scan content on your pages, and how long you have to make a good impression. The presentaton also looks at key performance metrics to help design highly optimised sales channels according to cost per acquisition per channel.

1. Online Sales and Site Optimisation Keith Feighery: Digital Strategist

3. Design with Clear Intent

4. Clear Layout

5. Obvious Benefits

6. Appropriate Channel Design

7. Decluttered Logical Flow

8. Demonstrate clear Call to Action

9. Clear and Intuitive Messages

10. Intuitive Info Flows

12. Case Study: Wiltshire Farm Foods

17. International Examples Web 2.0

18. Irish Web2.0 Examples

20. Irish Software Examples

29. 5 Steps Start-up Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds