ECM Social Media Strategy - Week2

1. Social Media Strategy & Case Studies Keith Feighery: Digital Strategist

3. Social Media Relevance

5. People LIKE to Follow Business Online

6. Online Shoppers Active Social Media

7. Numbers of Brands Followed

8. Reasons you Liked

9. Where Social Fits in with Online Marketing Mix

11. Core Social Media Applications

13. Think about of Age Distribution

15. Running a social media campaign

18. Salient Characteristics of Social Platforms

19. It’s Social – You’re Meant to Talk to PEOPLE

20. Be Entertaining, Informative or Offer Something of VALUE to Followers

21. Interact with People & Solicit Feedback and Responses

24. International Case Studies

25. BlendTec

26. Best Job In the World

27. Old Spice Campaign

28. Tippex YouTube Campaign

29. Early Irish Adopter

30. The Big Switch

31. Social Bites Back Too

32. Aviva

33. Nestle

34. Marks and Spencers

35. Social Media Platforms Case Studies Facebook Pages

36. Case Studies

37. WestCoast Cooler

38. Westcoast Cooler

39. Cully and Sully

40. Cully and Sully

42. Click Like to Vote

43. Wright Venue

44. Wright Venue – Like Us

45. Wright Venue - Wall

46. Wright Venue - YouTube

47. CopperFace Jacks

49. Charities & Non-Profits (Some before and afters)

50. Irish Wildlife Trust - Before

51. Irish Wildlife Trust - Now

52. Barnardos - Before

53. Barnardos - Now

54. Twitter

57. It’s a Different Medium Than Facebook – and it can be difficult

58. Must know what you want to achieve through it and who you will be talking to

59. Find someone with a function, who has something interesting to say – and can say it well

60. And get them to engage at a granular level Build up community overtime

61. SME Case Studies

62. Pat Whelan Butchers

63. Fallon and Byrne

64. Donal Skehan - Has a Theme Provides Entertainment & Utility

65. Donal Skehan

66. Video Sites YouTube, Vimeo, Blip.tv

67. YouTube

68. Realex Corporate Video

69. Photosites

70. Flickr

71. Instagram

72. Twitpic

73. LinkedIn

74. The Profile

75. Company Page

76. Company Services

77. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274