The document provides instructions for exercises using various online tools for digital marketing and social media. It includes tasks for setting up and customizing accounts on Firefox, YouTube, Twitter, Facebook, WordPress, Tumblr, and Posterous. Screenshots are provided to illustrate interfaces for plugins, settings pages, uploading/editing content, and more. The goal is to learn how to use these platforms and engage with their key features for online marketing, sales and digital strategy.

1. Digital Insights
Class Exercises for DBS Online
marketing, sales and digital strategy
Week 5
March 2010

2. Please complete the following tasks:
Firefox Exercises
1. Download Firefox at http://www.mozilla.com/en-
US/firefox/personal.html
2. Install the following plugins (refer to the firefox plugins page)
a. Delicious – in the cloud bookmark tool-
https://addons.mozilla.org/en-US/firefox/addon/3615
b. Integrated Facebook Toolbar - https://addons.mozilla.org/en-
US/firefox/addon/3794
c. Twitter Bar – post to twitter from your status bar -
https://addons.mozilla.org/en-US/firefox/addon/4664
d. Shareaholic – enables sharing of links, messages and content
with a single click - https://addons.mozilla.org/en-
US/firefox/addon/5457
e. EasyYouTube Video Downloader – Download YouTube
videos easily https://addons.mozilla.org/en-
US/firefox/addon/10137/developers/roadblock?
contribsrc=homepage
f. Cloudberry Twitter Client -
http://www.cloudberrylab.com/default.aspx?id=55
3. Set up a www.delicious.com account
4. Go to a web page and click ctrl-D or click on the delicious icon in the
tool bar beside the address bar and save a bookmark
5. Configure the facebook toolbar and click on the facebook sidebar
option and login and see friends activity status. Click on the photo
upload option and authorise uploading of photos
6. Search facebook form the toolbar for nestle to find their homepage
7. Share a link with shareaholic to your twitter and delicious account
8. Using the Twitterbar in the status bar of your browser – send a tweet of
a link that is of interest to you (any link will do for the purpose of this
exercise) to your twitter account

3. Figure 1: Firefox Facebook Plugin
Figure 2: Cloudberry Twitter Firefox plugin

4. YouTube Exercises
Figure 3: YouTube Account Settings
Exercise
1. Create a YouTube Account (refer to the ppt slides for screengrabs)
2. Go to the Account Setting page
3. Fill in all customize homepage, your profile setup, Email options,
playback setup, Activity sharing, privacy settings, set up the mobile
email option
4. Customise the channel setting – change the colours, images, look and
feel of your channel
5. Analyse the options available to you in the Insights section of your
account
a. Note the breakdown of demographics,
6. Download a video using the VideoDownload helper or YouTube video
firefox plugin to your local drive
7. Upload the video back to YouTube under your own channel
8. Edit the video by adding annotations, swap out the audio track,

5. Screen Grabs of YouTube Editing Pages:
Figure 4: One click YouTube Download
Figure 5: Edit Video Page

6. Figure 6: Edit Look and Feel of Channel Page
Twitter Exercise
1. Set up a Twitter Account
2. Fill in all the details and customize the look and feel of the account –
change the colours, upload a background image
3. Download Tweetdeck (tweetdeck.com) and seismic (desktop
applications – sign in and register your accounts
4. Use the default suggested users list in twitter to find people to follow –
and from now start following people of interest to you
5. Also use the tweetdeck directory to follow relevant people
6. User twitter suggested user list to find people of note and interest to
you by category: http://twitter.com/invitations/suggestions
7. Login to http://tweepml.org/follow/ - enables you to follow lists and
people easily
8. Login to http://twiangulate.com/search/ - excellent for finding new
people to search – based on triangulation between various separate
users
9. Send a tweet to www.twitter.com/kfeighery by typing @kfeighery
<msg>
10. Send an RT (Retweet) out – pick a tweet by @kfeighery – type RT
<msg>

7. 11. Follow @kfeighery and send a direct message – type DM @kfeighery
<msg>
12. Use the following Tool to see what is currently topical on twitter
a. http://tweetmeme.com/ - finds what is topical on twitter
b. http://topsy.com/ - a twitter search engine – sees the interent as
a stream of conversations which it attempts to parse into
meaningful data
c. http://www.twitradar.com/open/default/index/lang/eng - analyses
phrases and displays them in relation to geographic position
d. http://www.twazzup.com/ - search twitter and insights
13. Search Twitter using www.search.twitter.com or www.summize.com for
keywords that are relevant to your business or organisation
Figure 7: Twitter Register Page

8. Figure 8:Twitter Settings Page

9. Figure 9: Tweetdeck Homepage
Figure 10: Seesmic Homepage

10. Figure 11: Twitter Search (summize.com or search.twitter.com)

11. Facebook Exercise
1. Set up a facebook Business Page (refer to the Facebook resources
document) at http://www.facebook.com/pages/create.php
2. Search in the applications section for the following tools to integrate
with your facebook page
a. Click on http://www.facebook.com/twittertab and go through the
authorisation process to deploy the twitter integration tool
b. http://apps.facebook.com/slideshare/ - slideshare app for
facebook
c. http://apps.facebook.com/videobox/ - YouTube Integration with
facebook
d. http://apps.facebook.com/myflickr or
http://www.facebook.com/flickrtab?_fb_q=1 - Flickr Integration
with Facebook
3. Check all of these are working by adding a ppt to slideshare, a photo to
flickr, a video to youtube, and tweet to twitter and make sure they show
up in your accounts
4. Set up (don’t go live) a facebook adveritising page – at
http://www.facebook.com/advertising/
Figure 12: Create a Facebook Business Page

12. Figure 13: Final Step creating a business page
Figure 14: create a facebook ad page

13. Figure 15: Facebook Ad Preferences
Figure 16: Facebook and Flickr Integration App

14. Figure 17: Facebook App integration and Flickr Authorisation

15. Figure 18: Final Authorisation of FB and Flickr Integration

16. Wordpress (hosted on wordpress.com)
1. Go to wordpress.com
2. Create a new blog
3. Select a blog name, username and password
4. Select a new theme
5. Write your first post
6. Publish the post
Figure 19: wordpress.com signup

17. Figure 20: wordpress.com bog back end
Figure 21: Wordpress.com standard default page

18. Wordpress (self-hosted)
1. Register a domain name (if possible) – or alternatively download
MAMP at http://www.mamp.info/en/index.html (for a mac) or WAMP at
http://www.wampserver.com/en/ (for windows) and use this as your
deployment environment
2. Set up a hosting package along with the domain name
3. Install the wordpress software at
http://codex.wordpress.org/Installing_WordPress
4. Change the default theme
5. Create a blog post
6. Add in a twitter, facebook and linkedin plugin and deploy on your
sidebar
Figure 22: wordpress.org self hosted homepage

19. Figure 23: 5 minute wordpress install
Figure 24: Self-hosted back end system

20. Figure 25: Wordpress self-hosted plugins

21. Tumblr Exercises
1. Set up a tumblr account
2. Integrate it with facebook application, drag the
bookmarklet to your tool bar, integrate with Twitter,
download the iphone application
3. Create individual blog posts with images, videos,
audio
4. Go to the directory listing and link to new followers
5. Learn how to map your own domain or sub.domain to
your tumblr account (map you’re a-record to the
Tumblr account and then set this up in the tumblr
preferences account)
Figure 26: Tumblr Signup page

22. Figure 27: Tumblr Dashboard
Figure 28: Follow Users

23. Posterous Exercises:
1. Go to www.posterous.com and set up an account
2. Customize the look and feel of your posterous blog
3. Update all the required business information
4. Locate other posterous followers
5. Post your first blog post
Figure 29: PosterousSignup

24. Figure 30: Manage Posterous account
Figure 31: Manage Loook and Feel of Blog

25. Figure 32: Link to your own domain