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DBS-Week11-Measurement&Analyics

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

DBS Week 11- Digital Measurement and Analytics

TechnologieBusiness
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Measurement & Analytics
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMART KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Trackable KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simple KPI Framework
www.smartinsights.com www.davechaffey.com/Spreadsheets
Google Analytics
Add GA Code
Tracking Txns
Ways to Monitor Site Performance
Acquisition Strategy ,[object Object],Around 40% to 50% Search is normal 20% or so  Direct Traffic . 20% to 30% Referring Sites 10% Campaigns  
Check Visitor Loyalty & Recency
Recency
Length of Visit
Landing Page Performance ,[object Object]
Custom Alerts Tip : Use Custom Alerts in your system
Segmenting your audience by setting up advanced segments
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.google.com/support/forum/p/Google+Analytics/thread?tid=0e672a6afb56558c&hl=en
Segmenting Search
Other Segmentation Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],+ By behaviour – search and browse See http://www.smartinsights.com/blog/web-analytics/google-analytics-web-analytics/segmenting-google-analytics/
Customisation Technique: Goals and funnels
Filter example
20 goals in GA so group them!
Setting up conversion goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conversion funnels ,[object Object],[object Object],[object Object]
Simple funnel setup and what NOT to do Gotchas 1. The match type also applies to the funnel care with exact match Gotchas 2. Not actually the URL start with /<page> Gotchas 4. Missing/wrongly assigning goal value Gotchas 5. Required step may exclude some behaviour e.g. entry deeper into funnel Gotchas 3. Including a trailing slash / http://www.lunametrics.com/blog/2008/06/25/funnel-problems-google-analytics/ NB – Segmenting funnel: http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics/
Segment your funnels! Source: http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics
Voice of Customer
Use Feedback tools for
 “ Why ” not “ What ” http://www.smartinsights.com/digital-marketing-software/website-feedback-tools-review/
http://www.4qsurvey.com/ “ Bad web site. Difficult to find item as no search box provided for short cut ” “ I can't find any prices on your website ” “ Would like to see where I can buy products from ” .
Voice of the customer
Gaining site and business innovation ideas through Uservoice
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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