Overview of inter-relationship between CMS and Content Marketing Programmes for DMI Workshop

1. CMS & Content Marketing Programmes Keith Feighery

3. What do Content Management Systems Do?

4. They help you present and distribute CONTENT!

5. But what is the purpose of your content?

6. Without valuable and relevant content – nobody will engage with your ideas and messaging

7. Primary Goal: Is to ensure that your content is what your customers need and want

8. And that it pushes them along the Buyer Cycle

9. The Content Management System help you publish this content and manage the customer lifecycle

10. What should your content do?

12. How has content marketing changed over the past 10 years

13. Traditional Marketing Vs Social Engagement

14. Inbound Marketing

15. Hubspot – Inbound Marketing Company view

17. How to think about media mix in this changed landscape

18. Owned Vs Paid Vs Earned Media

22. Content Types

25. B2C Content Marketing Programmes Keith Feighery

27. West Coast Cooler

28. Kanchi.org

29. Garendenny Lane

30. Murphys Ice Cream Dingle

31. B2B Content Marketing Programmes

32. The Buyer Vs Sales Conundrum

34. The solution Lead Management

37. Lead Management Process

39. Content Should be Targeted at Each Persona for each Stage of the Sales/Buyer Funnel

45. Integrated Blog Case Studies

46. Eloqua

47. Genius

48. Marketo

49. Q & A